Scott Neasham, REALTOR & Home Listing Specialist in Newton, IA (RE/MAX Concepts)

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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I do not like Zillow. They are, in my opinion, the PROXY for agents with a dark heart and hire others to misrepresent on their behalf.

Here's the rub...of course they work! But not for everyone. That is the truth with ALL such lead programs. NOT FOR EVERYONE!

Which one will you be?
That depends on if you have invested in the research to understand how Internet leads MUST be processed. To succeed, a business practice change is needed.  Agents fail in these processes because of a trait we all share in common. We want to keep doing what we've always done expecting results to change.

The required changes will tend to look like 'the tail wagging the dog' but that is the nature of the busiensss today.

If you are willing to change how you do business, hiring a surrogate to misrepresent, present false data and present stolen intellectual property on your behalf, will prove profitable AND you will still be able to sing, "We got ethics!"

WARNING: you will need to spend BIG for success with Zdevil.

Jan 11, 2019 06:04 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

You're hilarious! Hope you find someone that will show you that return!

File this under the Comedy Section.

Jan 11, 2019 05:57 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Give it a shot and report back. You will find that this group as a whole does not find the ROI. There are a couple of people who will disagree. If you have $1,000 a month to put into lead generation, I could think of several better ways to generate leads.

My drug of choice is direct mail. I want listings, and practically every mailer gets me one or an opportunity to have one. I usually spend less than a thousand/mailer but my farm is very small.

There is one and possibly two local print publications that do the same for me. One tried-and-true, one new and we'll see how it goes. That cost is more than a thousand but worth it.

Jan 11, 2019 07:00 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I would take that deal too but, sadly, it's not reality, no matter what the sales people at those companies say! Work with your sphere - it provides an even better ROI!

Jan 11, 2019 06:20 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

1) NO! 2) Several agents under me have used sourses like Z & R and if they would have worked them hard they would have gained a client or two BUT my personal thought on this is if you are to lazy to go out and make a name for yourself in your own community then you are most likely to lazy to properly follow up on leads you purchased as well. 3) your return will depend directly on you effort. If you would put the same effort into hand shaking in your community you will do much better than the 2 to 1 return you claim you would gladly accept Scott Neasham .

Jan 11, 2019 06:03 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

And that's the appeal.  Until. . .

Jan 11, 2019 05:54 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

Some people swear by them but I would not spend that amount of money on Zillow leads

Jan 11, 2019 05:58 AM
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

Hi Scott. First off no one gets double their money from Zillow or any pay for lead vender. Secondly, while we "need" leads to work with and pay our bills, don't sell your soul to the devil to get them. In the not too distant past, around the year 2000 +/- a couple years, if the public needed help with real estate they came to a Realtor or at least a real estate agent. We were the first point of contact for all things real estate. Then "We" started paying third parties to get in between us and the public because we were too lazy or too busy working with people to keep up with the technology. Too busy or too lazy to market ourselves and generate our own leads. Now, we have lost our first point of contact position. With diligence, exchange in abundance service, high value propisitions, perhaps someday we can turn things around and once again be what the public thinks of when they want to know about something having to do with real estate. 

As you can probably guess by now, I don't recommend paying anyone for leads. Invest in the systems and services you control and own and learn how to generate your own leads. Let the vampires starve.

Jan 11, 2019 07:15 AM
Bob Betel
Allstar Home Mortgage, Inc. - Sweetwater, TN
President, Allstar Home Mortgage, Inc

Many of my realtors use Zillow for their leads and we are very successful in doing them. The harder you work them, the better the results

Jan 11, 2019 06:03 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
An offer you can't refuse!

I think we'd all take that deal.  Unfortunately it's largely dependent on the agent, and the systems they have in place to work the leads they receive.

Some do a great job, and others... well, don't.  And when the leads don't come to fruition, they blame the leads.

Good luck.

Jan 11, 2019 06:08 AM
Peter Testa
Nationwide Homes - Danbury, CT

Zillow pimps Realtors. It's you're listing, yet they're not going to give you the leads that come in on it unless you pay up. They are the most popular site & they 've absorbed all the competition so they can do that. I'd rather invest in my own business & find a way to get along without having to "kick up" to Zillow. 

Jan 11, 2019 07:42 AM
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

It can be but unfortunately it doesnt work the way you are expecting Scott.


How is your website? If you have great landing pages Google Ads works much better..;)

Jan 11, 2019 07:19 AM
Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida

From what I hear, it's a toss up. Could go either way.

Jan 11, 2019 06:53 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Paying for leads is a scheme that appeals to many agents but does little more than drain the bank account for most!

Jan 11, 2019 06:05 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good luck with that! Spend that money marketing your services locally.

Jan 11, 2019 05:57 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

For some it is, for most it is not.

I see one agent in our market that gets most of the Z clients, she has a team that is very good at catching them immediately and converting them before the others have a chance to call them back.

For her it is a fair investment, for the others it is a total loss.

Jan 11, 2019 09:20 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

do yourself a favor and learn to market online and offline.... spend that $1,000 on direct mail marketing every month  in search of fresh listings....

Jan 11, 2019 11:31 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Scott, I worked with Zillow for quite a few years. At one time, they provided 80% of my closings. The last year I was with them, that number turned into less than 5% of my closings. There seemed to be a shift in the way meted out leads and the ones I received were awful. The fees didn't change from the 80% to the 5% days, and that meant they had to go. The last year was a total waste of money. I've seen a lot of agents on closed FB pages complaining that they are were getting terrible leads, and that was my experience the last year.

Jan 11, 2019 10:03 AM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do not pay for leads.

Jan 11, 2019 08:49 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

It has never been my thing to pay for leads.  No experience and for many other reasons, I am not a fan of Z.

Jan 11, 2019 07:59 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Lots of promises and none of them fulfilled.

Jan 11, 2019 07:43 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

A same question was asked yesterday ans already with calculation etc ....

Z sent to 4 agents simutaneously for same lead. Their conversion rate is affected accordingly. 


Jan 11, 2019 07:14 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Very few agents that I have spoken with have been successful w/ Z , prefer to work my SOI over buying dead end leads.

Jan 11, 2019 07:04 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

They work for some and don't for many.

Jan 11, 2019 06:26 AM
Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Real Estate Deals!

Regardless of where you get your leads, most people fail with web based leads because they don't contact them fast enough. They are not going to sit back and wait for your call. A 2017 lead management study showed that:

- You are 10 times less likely to reach a prospect if you don't reach them within 5 minutes.

- Responding in 10 minutes versus 5 minutes reduces your odds of qualifying the lead by 400%

If you are not setup to call web based leads immediately, you are wasting your money, regardless of where you buy them or even if you generate them yourself.

Jan 12, 2019 07:58 AM
Abby Stiller
SW Florida (239) 284-8637

I see you already got great answers.

Jan 11, 2019 10:00 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Get your business the old fashion way, it.

Jan 11, 2019 09:37 AM
Roy Kelley
Retired - Gaithersburg, MD

You may have better long term results by polishing your local networking skills.

Jan 11, 2019 09:05 AM
Christine Kankowski North SD and Temecula
House Match Inc - Poway, CA
Excellent Sales and Property Management

Not for me.  In my area, those who spend 10K+ s get the views, 

I prefer to work organically and not with zillow. 

Jan 11, 2019 07:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Have heard many agents who have paid thousands, with not one true lead that went to closing.  You would be better blogging, and creating your own leads.

Jan 15, 2019 07:53 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Totlat waste of time,  Any gain is short term

Markeet yourself and see that marketing last for years and years.

Last year I had a call from a guy who had one of my letters fro 8 years ago

Jan 13, 2019 05:47 PM
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

I'm not sure if they work but one thing I know over the years is that you don't want spend that kind of money until you have a good business that you can afford it. It's to expensive to gamble on . Build your sphere and spend the money on people you know who trust and know you.

Jan 12, 2019 07:13 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

We don't pay for Zillow leads but I talked to a broker the other day who said she pays $300/month for one zip code and gets one sale per year off of it, usually around $15k commission because of the price point of that zip code, so she says it is worth it for that one sale. -Kasey

Jan 12, 2019 07:12 AM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Not a fan of paid leads.


Jan 12, 2019 03:31 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Luxury Homes & Interior Designer

In my opinion every market is different so it really depends on many factors. There are no guarantees that if you spend that amount of money you will double it with z or any other pay for lead platform. 

Jan 12, 2019 12:25 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I have tried  I had a problem with them sending me leads and to the listing agent.  I was on top of them and never converted one in 6 months.

The response was the same, they already had an appointment to see the home.  My guess is the list agent.

Jan 11, 2019 07:32 PM
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Thank you for your question that has brought forth interesting responses.

Jan 11, 2019 01:41 PM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

As you can see, very few on this forum will encourage anyone to pay for leads, especially through Zillow who sells the same leads to multiple agents. 

My personal opinion? RUN, FORREST, RUN! 

Jan 11, 2019 01:29 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Probably varies by location. Paying for leads isn't my preferred approach.

Jan 11, 2019 11:53 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Not a fan of zillow.  Not a fan of paying portals for leads from my listings that they need to survive.

Jan 11, 2019 09:39 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

It does Not end well for most Agents !

Jan 11, 2019 08:04 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

No, I don't pay.

Jan 19, 2019 03:03 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No, I don't. 

Jan 19, 2019 12:42 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea.

Jan 12, 2019 04:25 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never purchased leads. Never made sense to me.

Jan 11, 2019 01:58 PM
Caroline Gerardo
Licensed in 20 states - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

You will need to spend $80000 to get two closed leads

Jan 11, 2019 01:56 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It is not for me.

Jan 11, 2019 11:59 AM