6,393,404
With good planning it is sure to be successful.
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Margaret Rome Baltimor...
Pikesville, MD
-
Bob Crane
Stevens Point, WI
-
Allie Angeloni
Oro Valley, AZ
3,383,334
I did one at that hour in an upscale 55+ condo and had great turnout. Made it a wine and cheese open house, knowing the folks that would come would be in the building, or in the neighborhood.
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
-
Debe Maxwell, CRS
Charlotte, NC
-
Margaret Rome Baltimor...
Pikesville, MD
-
Allie Angeloni
Oro Valley, AZ
-
Michael Jacobs
Pasadena, CA
1,311,397
We have done twilight open houses...and not just for luxury listings. The evening hours are when a lot of neighbors are driving through the neighborhood. Also, since we post open houses on-line, we are attracting different buyers than on the weekend. We have had listings for which an evening open house was a big plus due to the sunset view that was available.
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Allie Angeloni
Oro Valley, AZ
-
Margaret Rome Baltimor...
Pikesville, MD
-
Ron and Alexandra Seigel
Carpinteria, CA
4,572,183
It depends. On the property. On the market. On the 'why' behind the question.
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Margaret Rome Baltimor...
Pikesville, MD
-
Kathleen Daniels, Prob...
San Jose, CA
-
Allie Angeloni
Oro Valley, AZ
-
Ron and Alexandra Seigel
Carpinteria, CA
378,517
Depends on time of year. My wife won't do them in the evening in winter because you can't see much outside in the dark, but in the summer it works
-
Valeria Mola
Sunny Isles Beach, FL
-
Mimi Foster
Colorado Springs, CO
-
Debe Maxwell, CRS
Charlotte, NC
-
Margaret Rome Baltimor...
Pikesville, MD
-
Allie Angeloni
Oro Valley, AZ
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Michael Jacobs
Pasadena, CA
3,345,091
In general, I am not a fan of open houses. As others have mentioned, it really depends on the market, the location, price point, and the attendees.
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
-
Debe Maxwell, CRS
Charlotte, NC
-
Allie Angeloni
Oro Valley, AZ
-
Gary Frimann, CRS, GRI...
Gilroy, CA
-
Michael Jacobs
Pasadena, CA
3,854,909
Julie Ochs You won't know until you try it. Everything works sometimes. If you have the passion to do an evening OH ...go for it! Please let us know what you decide.
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Mimi Foster
Colorado Springs, CO
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Allie Angeloni
Oro Valley, AZ
5,005,642
It depends..what do you consider a luxury home..what price range? Are you planning on a Broker open house? It all depends on price, where is it located and who is your target audience.
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Margaret Rome Baltimor...
Pikesville, MD
-
Allie Angeloni
Oro Valley, AZ
-
Michael Jacobs
Pasadena, CA
3,416,038
My opinion is luxury buyers are not out going to open houss to find a home. It works well in new contruction and condos. Works well to get new clients, but doesnt always sell the home
-
KAREN FUNK
Elk Grove, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
5,230,068
Sally K. & David L. Hanson just hosted a 'twilight' open and had amazing results, Julie! Maybe she'll chime in here.
I think it's a great idea myself and have had great success with evening open house events.
-
Richard Weeks
Dallas, TX
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Mimi Foster
Colorado Springs, CO
-
Brenda Mayette
Glenville, NY
290,969
I have done an evening Open House on a regular priced listing, in a neighborhood of families and single folks. No food nor beverages were served. My time was from 4 to 6 p.m. - basically going home from work time Julie Ochs. In this area I would not have gone the food, alcohol, live music - people were just passing through going home, and not looking to really socialize.
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
-
Debe Maxwell, CRS
Charlotte, NC
-
Gary Frimann, CRS, GRI...
Gilroy, CA
-
Michael Jacobs
Pasadena, CA
5,049,183
Give it a try. You never know. It depends on your local market, the property, the target buyer, and other factors.
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
-
Allie Angeloni
Oro Valley, AZ
-
Michael Jacobs
Pasadena, CA
-
Margaret Rome Baltimor...
Pikesville, MD
2,684,009
Catered food, live music, by invitation.
Invite brokers, lenders, real estate attorneys, immediate neighbors.
-
Kasey & John Boles
Boise, ID
-
Eve Alexander
Tampa, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Margaret Rome Baltimor...
Pikesville, MD
-
Michael Jacobs
Pasadena, CA
5,104,931
I'm not a big proponent of open houses in general. Are you talking about a public open house or a broker open house?
-
Richard Weeks
Dallas, TX
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Michael Jacobs
Pasadena, CA
2,071,025
I hope it does work for you. Evening open house something new to me.
-
Debe Maxwell, CRS
Charlotte, NC
-
Richard Weeks
Dallas, TX
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
1,598,452
I would do it during a day, not evening.
-
Debe Maxwell, CRS
Charlotte, NC
-
Richard Weeks
Dallas, TX
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
2,178,603
If you're going to do it, make it an "event" by pre-qual invitation. You don't want a bunch of looky-lous coming through just to see a luxury home and case the place. Let all the agents in your area know they are invited too. Maybe they will bring buyers.
-
Debe Maxwell, CRS
Charlotte, NC
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
3,340,443
Yes YES YES...promote them everywhere...begin 4:30 to 5....we do light appetizers....lots of literature....sometimes door prixes...people appreciate not havig their busy weekends interrupted ! GO FOR IT...Call me if you need any ideas or more details: 414 525 0563. GOOD LUCK !
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Debe Maxwell, CRS
Charlotte, NC
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
259,317
We did a Friday Happy hour Open house with great success!
-
Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Margaret Rome Baltimor...
Pikesville, MD
-
Michael Jacobs
Pasadena, CA
5,772,575
Julie,
There are so many variables. It depends on the market place. We work with many luxury agents, and unless this has a charity $$$ raising aspect, it happens during the day. There are no one size fits all in marketing. A
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Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Allie Angeloni
Oro Valley, AZ
-
Michael Jacobs
Pasadena, CA
577,750
I would say yes, give it a try... have a few cheese and cracker plates and other finger foods and beverages... and I would even extend it to 8:00 p.m. Market it well for a good turnout... but I agree with some of the others, not in winter. A lluxury home probably has a pool so would be nice for folks to spend time in the back yard in the patio area as well and mingle. For safety and security I would have everyone sign in (I use the Open Home app on my iPad) with their name, email, address, ID, etc., It is pretty common practice here to do that for every open house. The good thing about Open Home is that is stores all the contacts for you to follow up.
-
Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
716,049
Give it a try, and let us know how it turns out.
-
Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
2,161,048
Sunset Soiree!
-
Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
851,242
Promote, promote, promote and I'm hopeful they will come. :)
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Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
5,216,398
Not a fan of Open Houses, but have done an evening open house for a luxury listing that worked well. It was invitation only but we did not exclude anyone!
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Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
2,182,552
We haven’t gotten the ROI on them
-
Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
1,390,113
We tried it and were disappointed in the turn out, but it might be a geographic thing. I hope you let us know how it worked for you.
-
Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
2,436,099
I haven't seen evening open houses here, but it could definitely work if there is enough marketing of the event. Good luck!
-
Debe Maxwell, CRS
Charlotte, NC
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
4,319,419
Julie Ochs - make sure you market it well! I find no reason why people should not show up!
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
-
Brenda Mayette
Glenville, NY
1,622,432
Pm? Yes, it is popular in my area, but only for brokers.
-
Debe Maxwell, CRS
Charlotte, NC
-
Kasey & John Boles
Boise, ID
-
Valeria Mola
Sunny Isles Beach, FL
1,556,633
Some people have tried it inmy area. Don't know how successful it was, although I can say it didn't change status any time soon. I think the problem was holding it on a Friday evening, when I suppose people just want to get home at the end of their workweek. Just my two cents.
-
Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Allie Angeloni
Oro Valley, AZ
3,986,258
Not in my area
-
Valeria Mola
Sunny Isles Beach, FL
-
Allie Angeloni
Oro Valley, AZ
-
Michael Jacobs
Pasadena, CA
7,836,134
I attended on this week. It was well promoted but had a small attendance.
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Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
1,543,727
Yes, very common in La Jolla, CA. We see many sunset wine & cheese opens that are semi-invitation only.
-
Valeria Mola
Sunny Isles Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
547,327
If you serve food and wine they will come.
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KAREN FUNK
Elk Grove, CA
-
Debe Maxwell, CRS
Charlotte, NC
4,800,082
It depends on your market and the likely potential buyer for the property.
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
1,712,676
Be careful about alcohol. If sometime gets tipsy, drives and causes a crash afterwards, you might have liability.
-
Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
931,002
Some places it will work- others, not so much. We've had much better success with Saturday afternoons in my area.
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Valeria Mola
Sunny Isles Beach, FL
-
Evelina Tsigelnitskaya
Sunny Isles Beach, FL
4,882,355
You never know until you try. I does involve more then just sticking a sign in the yard.
-
Debe Maxwell, CRS
Charlotte, NC
1,502,998
I've known those who have done this on a Friday for the neighbors and have gotten good results from it.
-
Debe Maxwell, CRS
Charlotte, NC
809,258
I have gone to Broker Open Houses for luxury listings with a spread of fancy food and alcohol. They were fun, like a party. Lots of brokers showed up. Not sure if it helped the sale or not. I think it's a nice time of day to do it. I'm not a huge open house fan, but if you are it's worth a try. Let us know how it goes. -Kasey
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Debe Maxwell, CRS
Charlotte, NC
3,164,294
Nice idea in the summer, not so much in winter.
-
Debe Maxwell, CRS
Charlotte, NC
1,153,794
It used to be that we conducted OH events on Thursday evenings until DST ended. Try selling the lifestyle and the home sale will follow.
-
Debe Maxwell, CRS
Charlotte, NC
4,936,677
I have had good luck on people driving home from work that live far from down town and wants to be closer to work.
-
Debe Maxwell, CRS
Charlotte, NC
5,868,544
I know Sally Hansen did one, and did a LOT of marketing ahead of time, and was successful.
365,664
1,725,996
900,128
It's not a bad idea, for the working crowd that has family activities during the weekend.
5,583,278
Open House Events are always "hit or miss'.... weekend open houses work best for us.... people have more time and are less stressed from work...
921,504
What is the PURPOSE of the open house.
Having an open house is not a purpose.
Is the PURPOSE TO:
-Actually sell it
-Build a list
-Get more listing
-Inform community
-Build network
-Entertain the community and your peers
If the appropriate infrastructure, preparation and staffing is not in place, the reality is the open house has one purpose that is not listed: spending time.
4,434,127