Dave Martin (703) 585-4687, Making Realty Dreams a Reality #WeWillGetYouHome (Fairfax Realty)

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Rainmaker
4,103,625
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I have sent both and I find that consistency in delivery is the most important factor.

May 17, 2018 12:32 PM
Rainmaker
5,571,934
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

standard size postcard does best because they're easy to throw in a drawer and keep until it's time to use them.... the team members have had listing appointments with a dozen cards spread out on the table!!

the large cards are just too big to store.... they're more expensive to buy and mail.... 

May 17, 2018 01:35 PM
Rainmaker
895,685
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I haven't done anything other than super jumbo double color glossy for over 10 years.

My first broker was a 'make and cut your own and label and mail yourself' type and I know when I got those cards I never was impressed and they promptly went into the trash.

My postcards ALWAYS get me business, usually listings. So I ain't fixing what ain't broke.

May 17, 2018 01:09 PM
Ambassador
2,571,547
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    I have not run such a test.  My preference, as either sender or receiver, is the trade-size card with large print.

May 17, 2018 12:13 PM
Rainmaker
508,283
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I haven't done this but agree with Michael Jacobs that consistency is the key.

May 17, 2018 02:55 PM
Ambassador
3,986,710
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Bigger works better in my market. Small cards get lost in the shuffle

May 17, 2018 08:15 PM
Ambassador
3,058,322
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I have not. Follow the success of Barbara Todaro who manages all of that for her team! 

May 17, 2018 06:41 PM
Rainmaker
1,723,685
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Yes, ages ago.  5.5x8.5 which is a 1/2 sheet works much better than a 4x6 which was the test at the time.

May 17, 2018 05:45 PM
Rainmaker
702,162
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I have only sent out the regular ones sorry can't help you there. I think Michael Jacobs has a good answer. 

May 17, 2018 05:18 PM
Rainmaker
911,536
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I agree that consistency is the key.

May 17, 2018 05:18 PM
Rainmaker
6,613,794
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I agree with the observation by Michael Jacobs

May 17, 2018 03:02 PM
Rainmaker
5,591,778
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

It depends on the marketplace.  A

May 17, 2018 02:41 PM
Rainmaker
4,123,155
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Being consistent in mailing is more important than the size of the mailing.

May 18, 2018 04:20 AM
Rainmaker
860,296
Ritu Desai 703-625-4949
Samson Properties - Ashburn, VA
Northern Virginia,Washington DC & Maryland Realtor

Barbara Todaro is the best person for this advises. I have send both and I agree regular is more manageable and gets tucked away with the other mails. While jumbo pops out and gets easily thrown away in the trash. 

May 18, 2018 03:19 AM
Ambassador
4,259,392
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I always send out the jumbo-sized, high-gloss cards - I order the best quality and have for years - and send them out consistently. I don't scrimp on marketing - ever!

May 17, 2018 07:26 PM
Rainmaker
762,647
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I use the small cards... consistently.  ;0

May 18, 2018 04:31 AM
Rainmaker
849,960
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I haven't, but I would think it just depends on the property and price range.

May 18, 2018 04:13 AM
Ambassador
5,414,363
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I have heard the big ones get better response, but I prefer to receive the small ones.

May 17, 2018 11:52 PM
Rainer
87,820
Jeff Perlis Prime Properties
Prime Properties - Lake Arrowhead, CA
Experience Your Own Transformation!

We use a regular size.

May 17, 2018 11:02 PM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

David Martin (703) 585-4687 - I usually send letters, not postcards. So no idea on this. However, heard that Jumbo works better!

May 17, 2018 10:24 PM
Rainmaker
1,154,075
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

postage cost is the same for bulk. This year post cards are not generating calls.

May 17, 2018 05:47 PM
Rainmaker
2,642,312
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Relevant

May 17, 2018 05:18 PM
Rainmaker
1,387,828
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No.  I'll defer to Barbara though.

May 20, 2018 09:23 AM
Rainmaker
54,790
Jordan Ayan
The Lifestyle Collection - Scottsdale, AZ
Luxury Market Expert, CLHMS,Million Dollar Guild

I have been using the jumbo 8 1/2 x 11. They stand out people have told me. Never done a b test good idea.

May 19, 2018 08:04 AM
Rainmaker
1,109,745
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Once your brand is recognized a B & W 3x5 postcard is all you'll need. You'll need a strong single message with each mailing to get there but the return is immeasurable when you're consistent.

May 18, 2018 10:39 AM
Rainmaker
1,640,286
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

I would follow Barbara Todaro 's recommendations followed by Michael Jacobs. All limited by the size of your 'War chest'.

May 18, 2018 08:06 AM
Rainmaker
4,215,119
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

The postcard queen, Barbara Todaro provides the answer!

May 18, 2018 06:21 AM
Rainmaker
3,069,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Debbie Reynolds nailed this one!

May 18, 2018 04:44 AM
Rainmaker
889,327
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

A/B testing NOT done.

The size of postcard is directly related to the size needed to convey the message. More space means more blazing bullets, one of which may get past the owners RAS.

May 18, 2018 04:31 AM
Rainmaker
3,985,875
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

My agents that so this have not seen much difference.

May 17, 2018 09:03 PM
Rainmaker
4,944,845
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I agree with Barbara, the smaller versions are easier to keep for future reference.

May 21, 2018 05:59 AM
Rainmaker
4,433,703
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

May 19, 2018 05:42 AM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have not.

May 18, 2018 05:19 AM