JJ Canull (AM Real Estate Resources)

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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Hi, JJ

     Here are 72 answers from 3 times when this question was asked previously:

    7 Answers 

   38 Answers

   27 Answers


Feb 26, 2018 10:53 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

What I might consider the best CRM, might not be considered the best by someone else. There are people here who swear by Buffini's Referral Maker and I never liked it. I use IXACT and I know other people who like it, but I'm sure there will be people who don't. At the end of the best is relative. And best really does depend on what you need and want from a CRM... then you can choose amongst various plans to see what matches your needs best.

Feb 26, 2018 01:03 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

You must make a list of what you need from a CRM, then match the CRM to your needs and budget.

What's the best camera to use? It depends on your needs. (Quality vs. level of complexity vs. size vs. weight)

What's the best car to buy? It depends on your needs. (A small Fiat 500 is easier to park in Manhattan than a luxury Caddilac.)

Who's the best doctor? It depends on your needs. (Sprained ankle? Appendicitis? Heart Attack?)


What's the best real estate CRM? Depends on your needs. No one can answer that for you. You must understand your needs first.


Feb 26, 2018 12:25 PM
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

We think our fully loaded AccelerAgent CRM is pretty nifty! We even made an infographic on "If Our CRM had a dating profile". - Tim


Corinne Guest, Managing Broker,

We just reported your hostile comment. Please stop bullying us. The gentleman asked for opinions on the best CRM. As a paying member of, and active participant on, ActiveRain we are well within our rights to comment and contribute to this and any other thread with information we think others will find useful.

Please refrain from lashing out with belligerent and mean-spirited comments.

- Tim

Feb 26, 2018 11:11 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

well, I guess I can't add anything to the existing answers!!!!

Feb 26, 2018 11:05 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

The one you use.

Feb 26, 2018 10:22 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


You may want to search that term as many have answered this question..  The best CRM is the one that works for you.  That is why we created our own.  Good luck.  A

Feb 26, 2018 10:18 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

But the truth is, there are some difficult ones that do a lot that people don't use correctly and waste their money.  There are easy ones that some techies need more functionality and waste their money.  So, the truth is, it will depend on what works for you.

Feb 27, 2018 04:54 AM
Roy Kelley
Retired - Gaithersburg, MD

I do not know what is best for you. I successfully used Top Producer for many years but as the years passed, it became less user friendly.

Feb 26, 2018 12:27 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I think that Brivity, or Referral maker are both very good, have heard good things about others too, but in the end the real answer is that thing that you told us not to say.

Feb 26, 2018 11:35 AM
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

Other than common CRM features, what would be the top 5 or so features you need?


Feb 26, 2018 10:32 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Try IXACT Contact. In fact, IXACT Contact has its own ActiveRain Blog on AR. It is the best and so EZ to use in my experience. Check it out for a free trial.  Very logical and intuitive.  All the best, Lynn

Feb 27, 2018 10:55 AM
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

You have many great answers here JJ Canull 

Feb 27, 2018 05:11 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Exactly, whatever you need from CRM. I use LionDesk. It is not the worst, but not the best.

Feb 26, 2018 10:43 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

I'm interviewing LionDesk CRM tomorrow on my podcast. I use Buffini & Company 's Referral Maker CRM as the #1 for now.

Feb 26, 2018 06:49 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Look for the ones like Saleforce that utilizes Artificial intelligence.

Feb 26, 2018 03:55 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I've had the same one for 12 years in my site - works great - it's semi custom

Feb 26, 2018 03:34 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Pick a couple you think are interesting and then ask for a demonstration of the items that are important to you. Seems like new ones are continuously popping up. 

Feb 26, 2018 02:27 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I've learned, it's not a one-size-fits all. I used Top Producer for years and hated having to train new assistants on it - it's NOT user-friendly. Then I went with the one owned by the same person who owns this space (AR) and it seemed to be left by the wayside to expire - customer service went from A+ to D in about 6 months - very buggy. 

Friends recommended Ixact and I've moved over to that and things seem to be clicking right along this year - THANKFULLY! It's a system that's been in place for quite some time and several people that I've spoken with about it have been with them for years and are just as happy today as they were Day-1.

Good luck with whatever you decide upon, JJ!

Feb 26, 2018 02:19 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

The best one is the one that you like and use.  Looking for it or not, that is a fact.  I am not a big fan of most CRM's ... so I can offer no comparative help. I'll be Mr. Google can.  I echo Corinne Guest, Managing Broker comment. 

Feb 26, 2018 12:42 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

JJ Canull I just Googled CRM it came up with 121,000,000 results. Here's a link to a site that lists the top 40 CRM software packages:


Feb 26, 2018 11:44 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

If you go back thru the questions we've answered this 3 times in the month.

Here's how you scroll thru the questions.

Feb 26, 2018 11:21 AM
Raj Taj
RE/MAX - Lake Bluff, IL
Drive By Blessings!

I use a recipe card CRM which I secure in a fireproof box.

Feb 26, 2018 07:54 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

All good anwers are here. Good luck.

Oct 13, 2018 07:26 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Great answers are here. 

Oct 13, 2018 07:24 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have used Top Producer for years and years, and they have many features I don't use.

Mar 01, 2018 08:11 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

If there was a BEST CRM, everyone would use it -- the answer really is "the one that works for you"

My CRM, Jungo, is the best FOR ME ---- but it has tons of functionality, requires someone to be at least semi-savvy with marketing ideas and workflows, and is not "idiot proof".  For a lot of people, my CRM would probably be too much.  


Others in my company use a CRM that's completely basic and that's perfect for them.  


It really is an individual question --- you want it to be simple enough that you'll use it, but functional enough to be sure you're getting your money's worth.  


For my money, Jungo is the best I've found - they have a real estate agent platform, too.

Feb 28, 2018 12:12 PM
Gloria Valvasori, Accredited Senior Agent
REAL Experience | REAL Commitment | REAL Results!

I use and like Ixact Contact.. It has bonus features like integrated Bomb Bomb video to insert into your emails to your contacts. and also it has an integrataed Social Stream automatic posting option in addition to the other really great features.

Feb 27, 2018 07:17 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

The best? SalesForce hands down.  But it's not cheap, and takes some effort to set up your customization.

Feb 27, 2018 06:01 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

One with staying power in the crowded CRM market

Feb 27, 2018 05:41 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

If you don't want the obvious answer I would go with Top Producer.

Feb 27, 2018 05:26 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel


Feb 27, 2018 02:04 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

JJ Canull - hands down ReferralMaker from Buffini & Company.

They have a 30-day trial period to test. See it for yourself.

Good luck.

Feb 26, 2018 09:59 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I am happy right now with the flexibility of my Market Leader CRM. It is highly customizable (a must), but also gives me stock responses if I am too lazy to make my own. It immediately notifies me when I have a registrant or an inquiry and I can connect with customized info within a minute or two.

I can create campaigns and reminders (I need those). These are some of the favorite features and it ties right in with my IDX, website, community pages and landing pages. It integrates with social media. It has metrics too.

I am not so ingrained that I would not change if something was easier or better or less expensive.

Feb 26, 2018 07:31 PM
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

JJ Canull 

I've been researching CRM's for my new wordpress site for the last few weeks. I decided to go with InFusionsoft and have them custom build a CRM for me. It's costing 2k up front and about $100 per month after that. But my CRM will be set up an unlimited amount leads, I can as many agents as I need and it comes with a lot of extras the other guys simply cannot do. it is also easy for me to change. My team is producing about 100 new leads per month and most of these are pipeline customers. I felt that Fusionsofts proposal fit with my long term business goals. 

There are a lot of much cheaper "out of the box" options such as Lion Dest, Purple Dot and others like Top Producer that cost a lot but harder to use.

You really need to look at the amount of leads that you produce, what exactly you want from the CRM, how many agents that will need to add now or in the future and finally, your budget. You will find your CRM when you answer these questions and talk to a few reps from these companies. 

My CRM will be up and running in a week or so. Check back with me and I will let you know more. 

Feb 26, 2018 07:06 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Mine it is very simple

Feb 26, 2018 05:18 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You can not be serious. There are 100's of CRM's and many of them have very special features that aid an agent in making money.

Some specialize in client relationship management while others are very efficient at 'old school' email. 

Some have lead generation capacities while others are excellent at nurture and conversion.

Some exist soley becuase of the reputation of their aged system.

A few actually have seen the future and waiting for agents to get a clue. If you see where you need to be in a few years, this should stimulate your curiosity.

Not knowing what you are willing to do is like asking us to REALLY give you next weeks lotto number.

Seriously, the right response to this question as it is currently presented is, 'What does your CRM need to do for your business?" 

Define the need, and better answers will follow.

Good question get great responses.
Do not make the mistake of conforming your business to your CRM, But find the CRM that supports your business and direction. 

More data needed.

Feb 26, 2018 11:20 AM