1,052,196
"Mr. Seller, my strength is in my marketing ability. The unique, tailored and personalized plan that I will create to present your property will be carefully designed to draw the most qualified and motivated buyers, and their agents, for it. This type of skill is not confined to a particular price range. It works as well on a $10,000 home as a $10M home because it is structured specifically for that type of property and to draw that type of buyer.
So, to answer your question, although I may not have recent experience with a home in this price range, I do know how to target buyers for a home in this price range and I can."
Great question. Go get that listing dude.
-
Pete Xavier
Pacific Palisades, CA
-
Inna Ivchenko
Encino, CA
-
Tony and Suzanne Marri...
Scottsdale, AZ
-
Silvia Dukes PA, Broke...
Spring Hill, FL
-
Dave Halpern
Louisville, KY
-
Praful Thakkar
Andover, MA
-
Steve Penner
Winnipeg, MB
-
Olga Simoncelli
New Fairfield, CT
-
PropertyMinder (Accele...
San Jose, CA
-
Lyn Sims
Schaumburg, IL
-
Kat Palmiotti
Kalispell, MT
-
Kathleen Daniels, Prob...
San Jose, CA
-
Ryan Huggins - Thousan...
Thousand Oaks, CA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Alan May
Evanston, IL
-
Roy Kelley
Gaithersburg, MD
-
Maria Sapio
Carlisle, PA
-
Bob Crane
Stevens Point, WI
-
Doug Dawes
Topsfield, MA
-
Peter Testa
Danbury, CT
-
Susan Haughton
Alexandria, VA
-
Michael Jacobs
Pasadena, CA
-
Richard Bazinet /MBA, ...
Scottsdale, AZ
-
Debe Maxwell, CRS
Charlotte, NC
-
Carol Williams
Wenatchee, WA
-
Candice A. Donofrio
Fort Mohave, AZ
54,940
PARTNER - I am a new agent. As of last November, I had never listed or sold a property. I had an opportunity to list a $2,000,000 home. The seller emailed me a number of questions. How many luxury homes have I sold, why would they list with me rather than someone else in the area who lists the majority of the homes in his area, etc. I looked at his list, and while I have some serious business expertise when it came to his specific real estate experience. So I went and talked to my broker.
He suggested that I go to the top luxury agent in our office and ask him to partner with me. I did. We split the deal 50/50, and closed the listing. 38 days later we sold the home. This led to a second $2.2 Million listing which closed Tuesday (this one I partnered 75/25). Four other listings, all except one (which is land in a luxury area) over $1 Million have happened since the partnership in October. I did not partner on some of the more recent business, but would not hesitate to if it opened a door that I could not open on my own.
I have always believed that 50% of something is better than 100% of nothing. Find a great partner and close the business.
-
Pete Xavier
Pacific Palisades, CA
-
Jordan Ayan
Scottsdale, AZ
-
Anthony Kirlew
Gilbert, AZ
-
Dario Ferreira
Attleboro, MA
-
Olga Simoncelli
New Fairfield, CT
-
Kathleen Daniels, Prob...
San Jose, CA
-
Ryan Huggins - Thousan...
Thousand Oaks, CA
-
Nick Vandekar, 610-203...
Downingtown, PA
-
Roy Kelley
Gaithersburg, MD
-
Bob Crane
Stevens Point, WI
-
Susan Haughton
Alexandria, VA
-
Debe Maxwell, CRS
Charlotte, NC
5,104,931
Now that is a tough one. It's not so hard to overcome the area argument, but you've got a two-for there! I suppose all you can do is focus on what you have sold successfully and indicate that those same steps to success will be taken for their home.
-
PropertyMinder (Accele...
San Jose, CA
-
Lyn Sims
Schaumburg, IL
-
Kathleen Daniels, Prob...
San Jose, CA
-
Roy Kelley
Gaithersburg, MD
-
Susan Haughton
Alexandria, VA
-
Peter Testa
Danbury, CT
-
Candice A. Donofrio
Fort Mohave, AZ
2,178,553
Here's the thing, Nora... you are going to be their listing agent, not the selling agent. You focus on that! Focus on what you will do to market their property.
I don't know anything about your office, but perhaps you could capitalize on the "we" and not the "me". You're part of a group of people, not an individual.
-
PropertyMinder (Accele...
San Jose, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Roy Kelley
Gaithersburg, MD
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Candice A. Donofrio
Fort Mohave, AZ
716,049
Agree if true. But counter with the argument that your motivation, your drive, your experience and your enthusiasm will more than make up for it.
Explain, that this is not a unique experience for you.
Add that you will work twice as hard, twice the marketing, twice the creativity, to make the sale of their home happen - that your reputation is on the line.
Finally, show them your marketing plan. Ask if the others will do the things in there that you know they won't do....
-
Fred Griffin Florida R...
Tallahassee, FL
-
Kathleen Daniels, Prob...
San Jose, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
5,229,945
You can't go wrong with Candice A. Donofrio's answer!
Good luck!
-
PropertyMinder (Accele...
San Jose, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Roy Kelley
Gaithersburg, MD
-
Peter Testa
Danbury, CT
-
Candice A. Donofrio
Fort Mohave, AZ
7,835,669
I like ths suggestion by Candice A. Donofrio.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Peter Testa
Danbury, CT
-
Candice A. Donofrio
Fort Mohave, AZ
-
Debe Maxwell, CRS
Charlotte, NC
6,393,154
Just move on to tell them what your strengths are.
-
Lyn Sims
Schaumburg, IL
-
Bob Crane
Stevens Point, WI
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
1,196,798
You kinda ignore the question and do what Candice A. Donofrio and others have advised.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
1,027,602
Candice A. Donofrio totally nailed this one.
-
Kathleen Daniels, Prob...
San Jose, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
911,228
That is a situation where it's good to have another more experienced agent in your office to partner with.
-
Roy Kelley
Gaithersburg, MD
-
Bob Crane
Stevens Point, WI
-
Susan Haughton
Alexandria, VA
-
Debe Maxwell, CRS
Charlotte, NC
1,502,998
I really like Candice A. Donofrio's answer. I also like Jordan Ayan's response about partnering if needed.
-
Pete Xavier
Pacific Palisades, CA
-
PropertyMinder (Accele...
San Jose, CA
-
Candice A. Donofrio
Fort Mohave, AZ
564,494
Once again Candice A. Donofrio has offered a magnificent response!
-
PropertyMinder (Accele...
San Jose, CA
-
Candice A. Donofrio
Fort Mohave, AZ
-
Debe Maxwell, CRS
Charlotte, NC
758,035
Change the subject
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
3,071,489
"Our team closed 130 transactions in 2017 including many in this area, at and above your price point."
-
Lyn Sims
Schaumburg, IL
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
2,182,502
Try and deflect it to your Office's success OR Re explain how it plays NO Role in the successful marketing (these days) of a Listing .
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
-
Michael J. Perry
Lancaster, PA
5,216,381
My experience is with real estate and current market knowledge. It is what you need for a successful transaction.
-
Debe Maxwell, CRS
Charlotte, NC
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
3,416,038
I explain my knowledge and marketing plan. Whenever I go to a listing appointment, i always research the home and the area to be able to answer any question they bring up
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
-
Debe Maxwell, CRS
Charlotte, NC
4,434,127
Tell the truth but explain what you can do.
-
Pete Xavier
Pacific Palisades, CA
-
Roy Kelley
Gaithersburg, MD
-
Nina Hollander, Broker
Charlotte, NC
3,345,091
I have never been asked that question. With confidence and knowledge about the area and market (prep time before meeting with sellers), it just is not an issue.
I am in alignment with Candice A. Donofrio - and add my expertise is not signing a listing agreement or inputting a sign in your yard. Good Grief, anyone can do that. It takes little to no skill. Where I excel and rise above most all agents who have sold here, is in my marketing, which is not one size fits all, it is customized and designed exclusively for you.
-
Pete Xavier
Pacific Palisades, CA
-
Candice A. Donofrio
Fort Mohave, AZ
5,583,278
listing agents are marketing agents..... you'll be hiring me to market your property, and when we meet, I'll show you exactly what we provide for marketing ..
-
Pete Xavier
Pacific Palisades, CA
-
Candice A. Donofrio
Fort Mohave, AZ
2,684,009
What Candice A. Donofrio said.
Second option is to partner with an experienced agent from your office. Put your agreement (with that agent) in writing; don't give away the store.
-
Lyn Sims
Schaumburg, IL
-
Candice A. Donofrio
Fort Mohave, AZ
1,574,666
First of all, be open, honest and direct. Explain you are limited in some experience but have a "team" of experts to partner with through the process. The key here is the team...make sure you have one and don;t be afraid to "market their experience and strengths." After, their strength's are your strengths as well!
-
Pete Xavier
Pacific Palisades, CA
-
Lyn Sims
Schaumburg, IL
5,772,575
Nora,
Candice A. Donofrio gave you a beautiful answer. A
-
Pete Xavier
Pacific Palisades, CA
-
Candice A. Donofrio
Fort Mohave, AZ
1,466,207
Nora Gonzalez I can't add anything to Candice A. Donofrio 's answer. I hope you get the listing.
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
921,504
1. Is #1 competitor a resident in that community. You never mention the individual but juxtapose your business to what is observable about him/her. Be aware, if the #1 is resident, the issue is avoiding SHAME. You will need to be skillful.
2. Demonstrate in-depth knowledge of the market segment AND reveal the 'incommon' tools and resources.
3. Illustrate your system to be more comprehensive and engaging than that used by other agents. Proprietary tools are a home run.
4. Articulate you are in business for yourself but not by yourself. Bring to bear the resources of the brokerage and the critical mass of influence of the agent within.
5. If you have not answered the sellers 5 critical questions without them asking, during your presentation, the game is already over.
In the presentation you communicate your why. Folks will buy your 'why' before they will by your what. A compelling 'why' will override many of their doubts.
-
Roy Kelley
Gaithersburg, MD
-
Candice A. Donofrio
Fort Mohave, AZ
10,474
Wow very impressed on all the answers. Will be using several for my listing presentation. Thank you all I greatly appreciate it.
-
Pete Xavier
Pacific Palisades, CA
4,319,419
Nora Gonzalez - an excellent question and equally great answer from Candice A. Donofrio!
(Never seen 21 upvotes - so far....)
-
Praful Thakkar
Andover, MA
2,781,163
Remember the rule: people buy from people first then the product. Sell you
-
Debe Maxwell, CRS
Charlotte, NC
3,988,007
Thankfully I know the market and what buyers are buying and paying and i can offer that information.
69,794
The best thing is to not lie about your abilities. Being honest might get your foot in the door. Sort of like Candice said in her comments, deflect the weakness questions and promote your strengths!
5,868,472
I can run stats is any area with my MLS and determine price based on sales.
1,622,432
I usually preview data for that area, if I do not know it well, so I have an idea what was sold, how fast, and condition. Working in L.A. I do know know all the small hoods, but i'm willing to invest my time and get fully prepared for my listing appointment. I would also mention my other sales and experience in real estate and local communities.
4,800,082
3,986,258
I would explain that values are just numbers and the contracts are basically the same for all transactions.
AS far as their area, tell them the highlights and special things about the area so they can see you know the area although you have never sold there.
900,128
Focus on how you are different and what you offer. Whatever you say, sound self-confident and convincing.
1,239,901
1,292,363
Be prepared with office statistics and comment on how many homes your office has sold, either as a listing or with buyers, and discuss the concept of how working as a team in your office allows you to help them acheive their goals.
1,712,676
The techniques are the same. However, I would show them that you have done research on the neighborhod as well as the area amenities and strengths. Otherwise you are not going to make an impact.