If my interest was peaked I would read the piece, then either call for additional information or throw it in the circular file.

I wouldn't open and read a marketing piece that's selling a product.... if I needed it, I'd find it....

I'd read on and try to make sense of it. If I can't get it off my mind, I'd personally reach out to the sender and ask for a clarification. - Tim

I seldom read marketing pieces unless I am in a buying mode for that product.

I don't read marketing pieces unless they are from other real estate agents. I like to see what other agents are doing. 

Marketing pieces would have to be very compelling for me to read much past the first few lines. I'm not sure a gimmicky question would do it for me. 

Great question. It always seems to depend on what frame of mind I am in and how focused I was when I clicked on the article.

If it is something I might be interested, I'd read, otherwise, no way, no matter how good the subject line is.

Annette Lawrence , Palm Harbor, FL 727-420-4041 - I don't have that much patience...

Maybe two or three out of a 100 to 150 daily have great subject lines. Out of those that pass muster in a week's time there could be one or two which were completely read.

I generally don't open marketing pieces.

It really depends on what it is and my general interest in the product or service. 

I'll open the email, but if it's not something I am remotely interested in, it goes in the trash file.

Depends on how the content holds me

I better be interested before it arrives or it goes directly to the circular file for further processing. 

Marketing materials need to be of interest for me to read them.

A glance, then unsubscribe!

 Snail mail = trash can.

 Email = delete.

I can't remember the last time I opened a marketng piece with a great subject line... 

If I was interested enough to open it, I'll read (or at least skim) through the entire email... unless it turns into something spammy in which case I hit delete.

I have an open mind and I'm always looking to get better, so yes, I do open them and will read them.

Depends on the piece.

I'm not getting it ... if it was good material I would just continue but then it's a poll of sorts isn't it?

Debbie Laity nailed this one!

Depends on the category of product or service.

I dont bite on marketing....and it is based on your point