

16,593
Well today I decided to take a WALKING tour around my Target Area. I walked everywhere. When I passed someone I said "Hi, I am a local realtor, here is my card, call me if I can help you in any way".
It was great because I got my daily workout in and I met 2 new customers that I hope to convert to clients!!!
I will definately do this again!!! it was nice to WALK around instead of driving around.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
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PropertyMinder (Accele...
San Jose, CA
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Ron and Alexandra Seigel
Carpinteria, CA
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Pete Xavier
Pacific Palisades, CA
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Bob Crane
Stevens Point, WI
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Anthony Acosta - ALLAT...
Atlanta, GA
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Dawson Allen
Windermere, FL
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Lizzette Anderson
Cambria Heights, NY
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JoAnn Moore
Georgetown, DE
5,292,354
Referrals top the list and farm then expires.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
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Anthony Acosta - ALLAT...
Atlanta, GA
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Roy Kelley
Gaithersburg, MD
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Nina Hollander, Broker
Charlotte, NC
5,585,039
We're listing agents in a very competitive market.... I dig deeply for listings.... direct mail marketing is the method.... I mail every month.... 8,000 to 10,000 postcards....
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
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Anthony Acosta - ALLAT...
Atlanta, GA
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Hella M. Rothwell, Bro...
Carmel by the Sea, CA
2,231,519
I get leads from my website ALLATLANTACONDOS.COM
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
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Nina Hollander, Broker
Charlotte, NC
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Anthony Acosta - ALLAT...
Atlanta, GA
3,986,529
Referrals and personal marketing
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Katerina Gasset
Provo, UT
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Steven Nickens
Wailea, HI
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Debe Maxwell, CRS
Charlotte, NC
6,769,034
- Blogging
- Calling my soi
- Calling FSBOs
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Katerina Gasset
Provo, UT
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Bob Crane
Stevens Point, WI
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Debe Maxwell, CRS
Charlotte, NC
3,386,608
Farming is my greatest source of leads outside of referrals from past clients. I do a direct mail property value report every other month. I have also started a Wordpress blog where I share those same reports online to a larger audience. Taking that online one step further, I share the blog reports on neighbrohood Facebook groups. And, finally, I have a full page ad in the community newsletter. It all works beautifully together.
Since the beginning of the year I've been on three appointments and gotten two of the listings. The third decided to stick around in the community. I even have a fourth tonight. Farming works.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
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Pete Xavier
Pacific Palisades, CA
99,970
Welcome Allen,
One of my favorite ways reach people is hand written notes. I read the local paper and cut out articles and stories of my clients, friends and thier family members. Recieving a hand written note is refreshing to receive instead of bills and junk mail. Try to write 5 a day. .... to past clients and news updates.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
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Dawson Allen
Windermere, FL
4,322,295
Simple - working by referrals, thanks to Buffini & Company - ask for referrals. In last two weeks, I have solid 5 leads, average price $500K!
You want to try this simple system Dawson Allen.
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Katerina Gasset
Provo, UT
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Praful Thakkar
Burlington, MA
5,559,774
First would be my sphere, current and past clients.
Second would be my websites & social media.
A very close third would be farming.
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Katerina Gasset
Provo, UT
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Steven Nickens
Wailea, HI
3,988,144
Asking for business, networking, referrals, past clients, buiilders.
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Steven Nickens
Wailea, HI
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Debe Maxwell, CRS
Charlotte, NC
2,234,865
My leads come from all over...even from AR.
Referrals are big for me. My office still gets a lot of walkins, too. I've picked up some pretty high end buyers that way. Sold over $1 million in property to two buyers that were walkins last year.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
5,774,106
I would have recommended what Lizzette Anderson said. One of our clients who is the kind of his marketplace goes door knocking 3 times a week for 2 hours in his exclusive luxury marketplace. A
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Katerina Gasset
Provo, UT
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Lizzette Anderson
Cambria Heights, NY
2,718,243
SOI is primary.
Internet presence, including blogging and social media.
Scale of 1 to 10 for social media = 11
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
921,504
Dawson,
That is a great question and one asked by newbies and oldies alike. it is the ever-present need of anyone in a contingency income business.
As you observed, a referral based business it the OUTCOME of an agent who has learned to exploit their sphere of influence or was able to hang in long enough for past clients to be ready to move again.
For a new agent, door knocking is the most productive training ground on the planet. It is most effective is some ground work is completed beforehand such as a direct marketing piece OR something observable has happened in the community.
PRO - low cost, immediate response
CON - fragile agents find it too hard. Chances are, they will also find many other things too hard also. (Most compressed training on the planet)
Next on the lead production list for a NEW AGENT is to beg, borrow or steal the opportunity to host a PURPOSED open house. If there is no real purpose, identified by the process and hooks in place, the agents purpose is to spend time.
PRO - Folks attending open houses have real estate on their mind. Have the insight to hook them based on THEIR thinking.
CONS - It does take planning, a team, training and supporting collateral. Done right it is a lot of work, but that work can be leveraged.
Finally ,if the budget permits, Facebook Ad. The folks at PostaProp is a good resource to turn towards.
PRO - I have found it the only marketing necessary.
CON- Not shiny enough so the temptation to dilute FB marketing by trying to keep other balls in the air make them all mediocre.
IF you have online collateral with which to work, for the new agent, buying some traffic is a good way to get jump started. SEMRUSH would be a reasonable place to start.
PRO - you put your hook in the river with the fish you want to catch.
CON - deeper pockets may have the same idea, so you need to out think them based on your intimate knowledge and agility.
Best of success,
Annette
PS: Continue to probe the community with well crafted questions. Do not be too concerned with the content of the responses but what the member chooses to respond to. This will prove incredibly revealing in your efforts to bring economic benefit to agent and successfully separate agents from their money. We all here to make money. We just really want to get a good value from our investment of time and resources and money. Creating that value means ASKING QUESTIONS.
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Debe Maxwell, CRS
Charlotte, NC
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Dawson Allen
Windermere, FL
8,239,755
Social media is very important for real estate professionals.
Face to face contacts are the most effective for business generation.
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Debe Maxwell, CRS
Charlotte, NC
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Dawson Allen
Windermere, FL
5,390,976
First, let me say this is not a forum to sell your services or product. Secondly, my primary source of business is from my sphere and past clients; secondary source is the internet.
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Steven Nickens
Wailea, HI
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Anthony Acosta - ALLAT...
Atlanta, GA
1,466,257
Dawson Allen Face-to-face networking. Pros: Good ROI. IMO social media is a waste of time.
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Debe Maxwell, CRS
Charlotte, NC
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Dawson Allen
Windermere, FL
1,546,474
Signs in the yard work very well, especially when they say "SOLD" on them!
Open houses in some areas are useful at getting new clients.
Sphere of Influence.
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Katerina Gasset
Provo, UT
1,657,908
I"m not sure what '' prospecting outside of your referral business? ''
Everyone is a potential clients,so everywhere is the opportunity for a business.
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Katerina Gasset
Provo, UT
1,642,074
3,223,932
social media is a 5 for me. But my leads certainly come from a variety of places.
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Debe Maxwell, CRS
Charlotte, NC
672,307
sphere #1 , New home community get to know on site agents at new home communities for leads
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Debe Maxwell, CRS
Charlotte, NC
65,428
I am using social, sphere, also door knocking and calling
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Debe Maxwell, CRS
Charlotte, NC
1,713,581
Seminars, referrals, video, blogging, website.
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Debe Maxwell, CRS
Charlotte, NC
3,083,603
ActiveRain is my main referral source for my business with Facebook being a very close second and then LinkedIn.
For my husband, the broker, SOI is #1, expired listing marketing is #2, and my blogging for his business is #3.
Pros are they all work if you work them.
Cons are they all won't work if you don't work them, hehehe. :)
6,056,404
Besides the referrals, blogging on my web site produces visitors to my web site.
5,560,933
3,447,866
For me, it boils down to past clients repeat business, referrals, and my WordPress sites. I do market my niche as well.
548,047
4,273,331
5,179,802