Hi Elaine,

Congratulations on securing your broker title!

We’ve written a few blog posts concerning social media, specifically, that you might find helpful:
- 5 Best Ways To Connect With Homebuyers & Sellers On Facebook

- Can Facebook Ads Increase Listings & Leads? You Bet!
- 5 Social Media Tips You Probably Aren't Implementing But Should

- More Likes. More Followers. Savvy Ways To Mix & Mingle On Social Media

- Anita Clark's Facebook Fridays is another terrific place for insight and resources.

 
Congratulations, again, and best of luck!
Tim

Elaine Schiavone: Whichever platform(s) you decide to use the key things to remember are:

• Engage with your audience - If you take SOCIAL out of SM, you are just wasting your time.
• Provide something of value to your readers (ebook, how-to, access to niche market stuff, etc.).
• Include a call-to-action with your content/shares.
• Do NOT get discouraged if you do not see immediate results. It can take a little time to build up a following.
• Consider using ads (definitely on FB)

Come back and write about your approach so we can share in your success (and visit you on SM).

Elaine Schiavone - you have a great advice from PropertyMinder (AccelerAgent).

When I started, I worked on my sphere and I have great results from working by referral.

You may want to take a look at Buffini & Company's programs...

  I wrote this blog post on it. 

   The only edit I will make to it is #11, because of recent changes to Facebook regarding 3rd party scheduling sites.

Great question Elaine Schiavone . Having been here in the Rain a long time I've noticed that certain SM works better than others on an individual basis WHICH indicates to me you need to know your target. In example, we have an Air Force base here in Minot and while Pinterest is very effective for my 40 year old and on up crowd it doesn't draw the young men and women at the AFB. So, know your target and shoot for it.

Blog and work the facebook pages daily, the phone will ring, it does for me.

Follow the blogs by Anita Clark. 

What is more social than face to face with people?  When I got started I help open houses ... I got a LOT of buyers that way. 

Congratulations, and welcome!!

In my humble opinion, social media is NOT the place to jumstart your business. Pardon the language, but sitting you butt (a$$) on a chair doing the computer thing is not the way to go. Get out there, hit the pavement, meet people face-to-face, press some flesh, introduce yourself, give out your business cards, ask for referrals, collect names and contact info of people you meet, get their business cards. That's the ticket!

Go out there and meet a minimum of 5 new people per day, 6 days a week. In a month, you'll meet at least 120 new people. Repeat. Go out there and learn the inventory - view homes for sale, study the stats. Learn your stuff.

Consitency, a call  to action and a landing page. Tell people what you want them to do next in any ads and give them a place to go (website, offer, webinar, etc.)

Alternate posts between business & personal or competence & character pieces.

First of all, welcome to Keller Williams - it is a great organization.  Check out John Rhey - socialtippingpoint.com .  His social media ideas are dead on.

Best of luck, Elaine Schiavone . You have several good suggestions here. 

Congratulations on securing your broker title! Blog and get on Facebook and Instagram. I'm sure KW has a program to jump start you!

 Social media-suggest you create a paid youtube presence naming it after your area of activities. At open house invite all your eMail contacts to join you on youtube. Post listings from your office with permission and you are ready to go.  

Elaine,

Get out from behind you computer and meet people/

Congratulations on your new position!  It looks like you have lots of great advice here!  Wishing you the best in all you do!  Make 2018 Great!  Elaine Schiavone 

write blog posts targeted to buyers.... topics buyers are concerned about.... describing the process of buying... issues to think about....you got the picture... start writing...and put keyword phrases in your title with a geographic location.... your area...marketplace...

Welcome to Keller Williams!  A great choice and a great learning base company.  A great teacher of social media is Lorri Ballen.  You may want to check out the Ballen Method for great training.

Tim has a great answer 

You have some great answers here Elaine Schiavone 

Try to play to your personal strengths if you can... if you do well at open houses.. then do lots of them, if you do well at blogging then keep at it, etc 

But in the end I say,  best to have BOTH and online and offline presence.. and the OFFLINE presence is essential.. don't hide behind the computer at the expense of getting in front of people.

PropertyMinder (AccelerAgent) nailed this one!

I don't use social media to generate business... I use it for "street cred." My sphere and farming generate business.

Great advice here! 

Start a FB business page, IG as well 

Get used to posting.... 

You are at the right place. Welcome to the Rain.

I am certainly not the expert at social media but, you got great answers from those who are - Corinne Guest, Managing Broker & Anita Clark! 

And, welcome to my fellow North Carolinian! I absolutely love your area and have friends and family who live there too!

Facebook is a good start and also Google+. Make sure you give something of value.

It has been proven that buyers use the Internet to consult with. Bombard the Internet with things that will come up in a buyers search for your area etc.

That a bigger question than what could be answered here and social media covers a lot of sites and types. I suggest classes or hooking into a specialist to determine what is best for you specialty.

Yes, great question. 
And the answers too. 

Congratulation and best of luck

As many have mentioned, get out there on social media sites that are free and market yourself.

Some goo danswers already, I can't top them

Don't do what I did!  I jumped on every social media site out there (and even some you haven't heard of like Ello and Gab.ai).  Far too much to manage all at once.... and each one has it's own audience and target demographic.  Best to pick the one that will "speak" to your target audience and get that one site up and running and moving well.  Then add on one more site, rinse wash and repeat.

Lots of reviews and recommendations.

There are many here  in AR way more qualified than me!

Feature New Coop Listings on your FB feed asking "Who would like to see this one ?"

don't buy likes, don't buy likes, don't buy likes

Do I understand correctly, you have a broker license but fill the roll of a buyer agent on a team. You ARE NOT a managing broker. Correct?

Hmm, KW is the most prominent franchise in the 'We got Training' choir. I would tap one of your brokers experts soon.

If you do not have the resources or population to create a critical mass in a knowledge base, this go with the 'Why' initiative and pay for traffic and SM ad placement.  Your team and each agent should have complementary 'Why's' that present a harmonious team all working for the same purpose. Long term solution is to start each agent on the knowledge base activity and in time you can cease the ad buys.

The local demographics and your target buyer will dictate the message to create.

There are a gazillion options. Pick one and do it well.