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Rainmaker
399,703
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Hi Lanre-"THE REAL ESTATE FARMER" Folayan!

Great question. Many of the agents we work with take advantage of social media and its many empowering facets (it's kind of a goldmine and hard to deny the vast benefits of it - especially Facebook).

We’ve also written a few blog posts concerning social media, specifically, that you (and others) might find helpful:
5 Best Ways To Connect With Homebuyers & Sellers On Facebook
Can Facebook Ads Increase Listings & Leads? You Bet!
5 Social Media Tips You Probably Aren't Implementing But Should

Hope you're having a terrific week!
- Tim

Jan 10, 2018 05:25 PM
Rainmaker
5,104,806
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't generate leads via Facebook... don't really expect to on the whole. Most of my business is repeat and referral business from past clients. I'm on social media for the "street cred."

Jan 11, 2018 03:38 AM
Ambassador
5,228,997
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Lanre! I use FB but, not the way Anita Clark does! She's a good one to consult about marketing on FB. Good luck in whatever you decide to do!

Jan 10, 2018 09:31 PM
Rainer
140,560
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

I have used Facebook consistently for almost four years posting all listings, sales and other pertinent local real estate information. In addition, I had company boosting posts and placing ads that linked to my site. I contracted this firm for about a year and spent approximently $350 per month with a reach of about 15k targeted home owners. I did get a few hundred seller valuations of which I am still prospecting. However, I cannot attribute any NEW business from the Fb marketing. 

While I do believe that Fb is great for staying in front of friends, family and past clients, I do not believe that you should invest a significant amount of marketing dollars for new business. At least not at this time. 

Fb marketing may boost your posts and can certainly boost your ego but it will probably not boost your bank account.

Jan 10, 2018 07:22 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It gets me inquiries and opens discussions. Haven't sold house yet as a result.

Jan 10, 2018 06:23 PM
Ambassador
2,684,009
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 The expert is Anita Clark 

  Visit her Group, Facebook Fridays 

 

Jan 11, 2018 09:01 AM
Rainmaker
851,242
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I consider FB one of my main pillars.  I've been using it for 5+ years now and am absolutely confident in it's ability to keep me top of mind.  I can assure you that people are watching even if they don't like or comment.  It works!  Check out my page here!

Jan 11, 2018 05:19 AM
Rainmaker
2,220,323
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

My leads come from my website Lanre-"THE REAL ESTATE FARMER" Folayan 

Jan 11, 2018 04:36 AM
Rainmaker
2,182,502
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We have been doing well with Boosting our Listings to WELL DEFINED target audiences on FB

Jan 11, 2018 04:09 AM
Rainer
86,514
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

I've been using Facebook "live" to stream video of my Sunday radio show. You can only do it with your "business page". I then BOOST the posted video. I try also to generate "eyes" and/or "ears" for my show by boosting pre-show guests or subjects. I've the #1 ranked hour on the station! 

Jan 10, 2018 06:19 PM
Rainmaker
1,598,452
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Yes, we do.

Dec 20, 2018 09:32 PM
Rainmaker
1,045,440
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Nope not me 

I hope you are having a great year so far and nothing too harsh for your winter :-)

Jan 17, 2018 02:54 PM
Ambassador
6,392,879
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Part of the marketing mix, driving people toward my pages and my phone.

Jan 14, 2018 09:10 PM
Rainmaker
4,935,551
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Ever sign I got hack on facebook, I stay off most of it.

 

Jan 13, 2018 11:40 AM
Rainmaker
5,868,372
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I use FB, but cannot say I have garnered business from it.

Jan 13, 2018 05:52 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have had some success.  I've been using it for a while.

Jan 12, 2018 05:52 AM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Not tried that, yet Lanre-"THE REAL ESTATE FARMER" Folayan.

Jan 11, 2018 08:16 PM
Rainmaker
1,502,848
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've used it off and on over the last year or so, with a couple different types of ads.  I had moderate success with it in terms of responses and traffic generated to my site, but none of the generated leads were what I would call an active or hot lead (defined as ready to list & move within 3 months, 6 tops).  It's my policy to not pursue the 6+ month leads, or as I call them "cold leads."

Jan 11, 2018 07:26 PM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

All the agents under me have stopped Face Book as it did nothing for them

Jan 11, 2018 04:27 PM
Rainer
1,225
Geovanni Este
Berkshire Hathaway Home Services - Tampa, FL

I am new to the industry and I am now setting up my business page. I will be asking friend and relatives to like to help boast traffic.

Jan 11, 2018 03:25 PM
Rainmaker
711,752
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

We use Facebook and Social Media in general for brand awareness, to post listings and open houses, and do run ads there pointing back to our website where we do have lead generation.  Facebook is the primary referring site for our website.

Jan 11, 2018 02:38 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Lanre-"THE REAL ESTATE FARMER" Folayan 

I have been using FB as a lead source for appr 4 years.

Although I have a FB presence and share my AR blogs on FB, these have not been lead generators but are validation points.

The leads come via FB ads in combintion with 'inbound' marketing strategies. 

Jan 11, 2018 02:06 PM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

For me Facebook on my personal page is a great way for me to remond those who i know what i do. Yes, many forget when they get the real estate bug.  I post my AR blogs on my business and personal pages. It has been working great. I do not pay the extra fees they want to promote my posts

Jan 11, 2018 01:21 PM
Ambassador
3,344,906
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do not use FB for lead gen.  I wish you all the best Lanre-"THE REAL ESTATE FARMER" Folayan 

Jan 11, 2018 11:00 AM
Rainmaker
7,834,939
Roy Kelley
Retired - Gaithersburg, MD

Follow the blog posts of Anita Clark

Jan 11, 2018 07:44 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I think the exposure on facebook complements the other sources that I use....

Jan 11, 2018 06:59 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

We are not

Jan 11, 2018 05:00 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no

Jan 11, 2018 04:12 AM
Rainer
11,275
Nick DeMers
Caron's Gateway Real Estate - Lancaster, NH
Your Dreams My Mission

I'm a new agent, but I've started immediately with a business Facebook account.  For me it's both a promotional tool, but probably more importantly it's an value add tool.  I'm spending more time providing value add content to position myself as a digital mayor of my town and ready with a wealth of information for potential buyers and sellers.  I'm three or four weeks into the campain.  It'll take time to build it up, but I see it as a must have tool for future success.  

Jan 10, 2018 07:04 PM
Rainmaker
1,622,432
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It's not my main lead generating source just a supplement. 

Jan 10, 2018 06:43 PM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It doesn't fit my business model but if I were a neighborhood oriented agent I thinkl that works well. It should be benficial to people not just listings.

Jan 10, 2018 06:34 PM