5,583,328
I mail 7,650 postcards offering a free market analysis every month to single family homes in the town of Franklin MA...
.
this is a sample....
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Lyn Sims
Schaumburg, IL
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Anthony Acosta - ALLAT...
Atlanta, GA
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Nina Hollander, Broker
Charlotte, NC
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Peter Testa
Danbury, CT
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Dorie Dillard Austin TX
Austin, TX
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Pete Xavier
Pacific Palisades, CA
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Lynnea Miller
Bend, OR
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Debe Maxwell, CRS
Charlotte, NC
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Carol Williams
Wenatchee, WA
5,258,966
Barbara Todaro is the resident go-to marketing & postcard QUEEN in the Rain, Paul! Follow her guidance - she won't steer you wrong!
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Anthony Acosta - ALLAT...
Atlanta, GA
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Peter Testa
Danbury, CT
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Mary Yonkers
Erie, PA
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Dorie Dillard Austin TX
Austin, TX
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Margaret Rome Baltimor...
Pikesville, MD
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Barbara Todaro
Franklin, MA
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Lynnea Miller
Bend, OR
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Carol Williams
Wenatchee, WA
2,190,182
Free Current Home Value Offers are usually effective. Listen to advice from Barbara Todaro . Marketing is her game.
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Nina Hollander, Broker
Charlotte, NC
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Tony and Suzanne Marri...
Scottsdale, AZ
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Mary Yonkers
Erie, PA
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Margaret Rome Baltimor...
Pikesville, MD
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Barbara Todaro
Franklin, MA
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Lynnea Miller
Bend, OR
717,185
In our market, just listed and just sold work as do fall back and spring forward for former clients. We also send college and football schedules to clients as an agent reminder. But market analysis are fabulous to let sellers know what their home may be worth.
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JoAnn Moore
Georgetown, DE
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Nina Hollander, Broker
Charlotte, NC
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Mary Yonkers
Erie, PA
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Barbara Todaro
Franklin, MA
3,168,284
I've been very successful with marketing my solds to get more listings.
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Lyn Sims
Schaumburg, IL
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Nina Hollander, Broker
Charlotte, NC
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Lynnea Miller
Bend, OR
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Debe Maxwell, CRS
Charlotte, NC
6,426,149
I would defer to Barbara for this one.
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Bob Crane
Stevens Point, WI
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Barbara Todaro
Franklin, MA
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Nina Hollander, Broker
Charlotte, NC
5,035,139
I think everyone is telling you listen to Barbara Todaro ..she is the marketing queen! Its all good..follow her.
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Barbara Todaro
Franklin, MA
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Nina Hollander, Broker
Charlotte, NC
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Mary Yonkers
Erie, PA
1,231,853
Whatever your topic consistency is important. Send one, then another, and another. It's all about name recognition. Good luck.
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JoAnn Moore
Georgetown, DE
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Peter Testa
Danbury, CT
3,864,791
Paul Weese For any marketing advice, Barbara Todaro is our resident guru...a brilliant one and always willing to share.
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Barbara Todaro
Franklin, MA
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Mary Yonkers
Erie, PA
1,712,876
Prety much zero. Sorry for my cynicism.
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Nina Hollander, Broker
Charlotte, NC
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Barbara Todaro
Franklin, MA
902,538
Just Listed, Just Sold; Sold in One Week; Sold Above Asking and so on, in your farm area.
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JoAnn Moore
Georgetown, DE
5,246,557
Barbara Todaro is the direct mail marketing guru!
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Barbara Todaro
Franklin, MA
1,847,891
humorous ones work the best.
Solds also work the best. I know you want ideas but why should I share? I'm going to use my creative genius to get more listings.
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JoAnn Moore
Georgetown, DE
2,222,281
It's all in the message Paul Weese
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Anthony Acosta - ALLAT...
Atlanta, GA
5,117,178
I don't do generic "mailers." Only just listed, just sold, in past years to expireds (not enough of them today to bother).
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Peter Testa
Danbury, CT
3,071,589
760,035
I'd use a large; non-standard-size Postcard that stands out in the mail. I'd consider using a bright background color that sticks out too!
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Nina Hollander, Broker
Charlotte, NC
4,319,873
Paul Weese - the best bet is, talk to Barbara Todaro ....
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Barbara Todaro
Franklin, MA
3,986,308
7,871,821
Follow the blogs by Barbara Todaro for the advice you need.
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Barbara Todaro
Franklin, MA
941,688
Paul, we have had good results with monthly mailings from Sendsations.com.
We mail out about 220 per month to our past clients, and the results have been very good of keeping our name before them. It is also wise to divide the mailing list to get extra touches out there on special occasions like home purchase anniversary or birthdays.
We also mail out tear off mail calendars and we had a contact call within five hours of receiving it and ended up listing and selling his home.
Pick a mailing that has value. We use "green" tips and they have been very well received.
You have to stay with it and follow up with personal contacts via phone, personal note, text, or emails.
Good luck!
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JoAnn Moore
Georgetown, DE
3,988,013
I like to send just sold cards giving days on market and true market figures. That gets me calls.
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Nina Hollander, Broker
Charlotte, NC
5,773,367
Paul,
I think what works in one market may not in another. We live in a resort town, and our clients have a different take on sending postcards. However, Santa Barbara is different from Colorado. Wishing you great success.
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Nina Hollander, Broker
Charlotte, NC
5,879,816
472,114
Consistency is the key. An appraiser, back when we could choose the appraiser, kept sending me small yellow postcards. After about 6 of them I finally looked it over good and gave him a call. We did a lot of business with him.
1,625,353
Sales in the area, some useful information. Those "happy holidays'' kind usually end up in trash.
1,507,073
3,350,764
All markets are different. What works in Arizona may not work in a Colorado resort ... you wan to market to YOUR audience.
2,684,769
1,466,257
Paul Weese I used to do letters when I did residential real estate. I received a call from a seller who kept one of my letters for over a year to list their home.
921,504
As you have read, Barbara suggests you do not need a series of post card messages. Stick with FREE MARKET ANALYSIS. Sometimes we over-think, over complicate things.
If you feel the need to make it more complicated, perhaps to create some delineation, I have maintained the same headline but added one aspect of an evaluation that may resonate with the homeowner.
For example, 'What is that old kitchen going to cost you?" They go online to do their evaluation....and MISSION ACCOMPLISHED.
4,800,132
2,195,824
For your call to action - Offer a FREE National Value Update via the RPR Reports .
1,153,794
Our most effective have been simple, single message, standard size black & white postcards. If you're only doing 8 mailings don't expect much.
4,434,177
4,907,547
1,242,204
2,785,606
What drives anything to the consumer is the answer to what the consumer is always thinking i.e. "whats in it for me"...Address that.