Annette Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
290,919
Allie Angeloni
Long Realty - Oro Valley, AZ

For their first year, they have been successful because they are new in FL. and going for quick name recognition.  Doesn't matter if you love or hate their style, they will be remembered for being loud, in your face, outrageous, etc.  And, it's working for them Annette Lawrence , Palm Harbor, FL 727-420-4041.  Their market is anyone who wants/needs a vehicle for their family, and finds that payment affordable - it's a numbers game.  They've gotten your attention.  I remember a car dealer in No. CA. when we lived there, who had that same style, and he was very popular, and his name stuck because of his marketing - he was around for decades, and I still remember him today!

Dec 22, 2017 09:54 PM
Ambassador
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Buyers with a pulse on a budget with or without credit ... come one ... come all.

Dec 22, 2017 06:31 PM
Rainmaker
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Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

On the other hand, it can turn off many people and affect their sales as well.

Dec 22, 2017 02:50 PM
Ambassador
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      Nobody can top the late Cal Worthington of Los Angeles.  When I lived in Phoenix in the 1970's, we picked up a couple of the TV stations that ran commercials for "Cal and my dog, Spot". 

Dec 22, 2017 02:20 PM
Rainmaker
2,775,931
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It appears he is able to not only get a reaction but a post out of it. Target acquired is what I say...

Dec 22, 2017 05:51 PM
Rainmaker
613,494
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

Many years ago, I took classes and was in a couple of commercials. 

What I learned was that it is not about the advertising message, but rather whether or not the consumer will remember the product.

Eve

Dec 22, 2017 03:30 PM
Ambassador
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Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

They are blanket marketing and their target is their buyers - whomever hears the ad and has the need NOW! It's not marketing for longevity, it's for the here and now!

Dec 22, 2017 02:37 PM
Rainmaker
1,046,794
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

The target is 'asleep people'. 
Which is a LOT of people. LOL

Dec 22, 2017 02:26 PM
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

that's not targeting.... that's throwing out a net and seeing who they can drag in....

Dec 22, 2017 02:07 PM
Rainmaker
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Rather do business with Earl Stewart and he loves dogs.

Dec 22, 2017 02:01 PM
Rainmaker
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Sounds like Billy Fucillo is in town!

Dec 23, 2017 06:24 AM
Rainmaker
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Diana Zaccaro Broker Associate
Tropical Beachside - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

It sounds more like "victim" marketing than "target" marketing and the victims are probably those with poor credit/no credit. While it is not true predatory lending or subprime lending, it contains one element...putting the emphasis on only the monthly payment.

I did the math...$36,000 divided by $295/month = 122.03 months or 10 years, 2.03 months. Not many people keep a car for 10 years and even if someone did, they would probably have negative equity and require gap insurance for some time. Is there any mention of a down payment, terms, prepay, etc. in the advertising? APR? Or is this a "buy here, pay here, sign and drive" type of dealership?

 

 

Dec 22, 2017 07:58 PM
Rainmaker
3,986,196
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Turns me off just listening to this

Dec 22, 2017 06:35 PM
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Annette,

The target market are those who like that kind of promotion.  I agree with Fred Griffin .  I would not buy a car from your guy nor Cal.

Dec 22, 2017 03:33 PM
Rainmaker
639,695
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

doesn't sound like "target marketing" to me sounds like blanket or carpet bomb marketing.

Dec 22, 2017 01:41 PM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Casting a wide net, with a hint of affordability for those who need to purchase with small payments.

Dec 23, 2017 10:34 AM
Rainmaker
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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Unfortunately, just like in Real Estate, there are many different styles of selling that get results. Some feed a job, others build a career.

Dec 23, 2017 09:13 AM
Ambassador
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

How would you feel if it was a real estate competitor and successful?

Dec 23, 2017 05:03 AM
Rainmaker
1,513,143
Raymond E. Camp
Ontario, NY

One of the many reasons to not watch the boob tube!

Is there a "HUGE" at the end?

Dec 23, 2017 04:52 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Sounds "memorable".

Dec 23, 2017 04:05 AM
Rainmaker
846,475
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Every area has at least one of those. Obnoxious and loud YES, sales generating Yes. 

Years ago I saw an ad whilst visting my folks in central NY. This "big" guy would yell his savings were "HUUUUUGGGGH!" at the end of evey commercial. Now he is one of the countries biggest dealerships and owns several privated gets and a caribbean island.

Dec 23, 2017 03:52 AM
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do not think it was just marketing. Most people go online and find the best deal. They just probably got a smaller share but higher volume. 

Dec 22, 2017 11:58 PM
Rainer
423,302
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

We have one of those car dealers here. He was pretty bad, until I noticed there were no less than three jewelry stores with longer nails on the chalkboard: Genesis, Shane Co and Kay (I believe). I can’t stand to hear about jewelry these days. 

Dec 22, 2017 09:17 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 - throwing randomly and hoping something will stick...

Dec 22, 2017 09:10 PM
Rainmaker
7,793,759
Roy Kelley
Retired - Gaithersburg, MD

I'll defer to your knowledge.

Dec 22, 2017 05:56 PM
Rainmaker
756,085
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

Reminds of a reality show from awhile ago, King of Cars. Same idea. There is a lot of testosterone in the car business. If you're truly bored you might get a kick out of watching some of the old episodes on You Tube. 

Dec 22, 2017 02:12 PM
Rainmaker
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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Annette Lawrence , Palm Harbor, FL 727-420-4041 Look how many people still remember Cal Worthington. Obnoxious yes, but it seems to be effective.

Dec 23, 2017 06:41 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't know and I can only imagine how much they mark up the cars with the amount of advertising that is paid for on the tube.

Dec 23, 2017 06:01 AM
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I guess it works.

Dec 23, 2017 05:23 AM
Rainmaker
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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't watch commercials ever. If there's a tv show I want to see I record and then fast forward through the ads. If I'm watching live, I put ads on mute or I go do something else until the show comes on. I'm pretty much immune to advertising.

Dec 23, 2017 04:33 AM
Rainmaker
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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

We have a furniture company that does the most obnoxious ads. I will look everywhere else first. 

Dec 22, 2017 07:18 PM
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

used car salesman. Many realtors operate that way.

Dec 22, 2017 04:37 PM
Rainmaker
979,496
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I would have to see their commercial to understand what their target market is. I have to say that being loud and obnoxious is a type of marketing that does garner attention, and if you tell people that you are successful, they will think you are successful. By the way, $36,000 for a Kia doesn't seem like a great deal to me.

Dec 24, 2017 08:32 AM
Rainmaker
343,109
Brad Thomsen
Big Bear Realty - Edmonds, WA
Real Estate Services

Hi Annette Lawrence , Palm Harbor, FL 727-420-4041 

Used house salespeople should take a lesson.

According to Tom Ferry 87% of All Agents Fail in Real Estate

According to Automotive News 67 % of Car Sales People fail.

After nearly 2 decades in this business full time I LMFAO at all the pretentious people in this business who think they are magically better  / superior to car sales people.

It sounds like they are a good sales organization with skills.

Remember, only 13% of us will still be in this business just a few years from now. The others will fail because they cannot SELL

Happy Selling to all us Used and New House Salesmen and Saleswomen,

Brad

 

Jan 21, 2018 07:28 AM
Rainmaker
1,045,440
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Well being loud and bragging about number of solds. How Unique no other industry or business would do that... right? ;-)

Jan 19, 2018 07:12 PM
Rainer
55,673
Joe D'Agostino
NMLS# 729950 - Manahawkin, NJ
Mortgage Officer 46 years!

If the ads got your attention, then it's working! I always remember in a marketing class, the Professor said, "If it get's your attention, it's working." I agree that I myself don't like them, but then again, I used to hate "Don't squeez the Charmin." I could not stand Mr. Whipple, but I remember the Charmin.

 

Dec 26, 2017 08:32 AM
Rainmaker
1,498,578
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

We had Cal Worthington Ford who used a lion in all his commercials (tamed pet lion).  Then there's also Toyota of Orange where "You coulda got a lemon"... but you went there instead.

Jingles are catchy too, like "605 and south street, cerritos auto square" and "1-800 cars for kids"... of course so is Sam Malone's "Groin Injury Rap" from Cheers...

 

In your face and annoying definitely gets you remembered.  I'd say their target audience is people looking for cheap disposable Korean cars.

Dec 24, 2017 09:31 AM
Rainmaker
1,722,926
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

And I can tell you this dealer has terrible reputation in the Buffalo Area. Hope your sister doesn't need to find that out.

Dec 24, 2017 09:24 AM