For their first year, they have been successful because they are new in FL. and going for quick name recognition.  Doesn't matter if you love or hate their style, they will be remembered for being loud, in your face, outrageous, etc.  And, it's working for them Annette Lawrence , Palm Harbor, FL 727-420-4041.  Their market is anyone who wants/needs a vehicle for their family, and finds that payment affordable - it's a numbers game.  They've gotten your attention.  I remember a car dealer in No. CA. when we lived there, who had that same style, and he was very popular, and his name stuck because of his marketing - he was around for decades, and I still remember him today!

Buyers with a pulse on a budget with or without credit ... come one ... come all.

On the other hand, it can turn off many people and affect their sales as well.

      Nobody can top the late Cal Worthington of Los Angeles.  When I lived in Phoenix in the 1970's, we picked up a couple of the TV stations that ran commercials for "Cal and my dog, Spot". 

It appears he is able to not only get a reaction but a post out of it. Target acquired is what I say...

Many years ago, I took classes and was in a couple of commercials. 

What I learned was that it is not about the advertising message, but rather whether or not the consumer will remember the product.

Eve

They are blanket marketing and their target is their buyers - whomever hears the ad and has the need NOW! It's not marketing for longevity, it's for the here and now!

The target is 'asleep people'. 
Which is a LOT of people. LOL

that's not targeting.... that's throwing out a net and seeing who they can drag in....

Rather do business with Earl Stewart and he loves dogs.

Sounds like Billy Fucillo is in town!

It sounds more like "victim" marketing than "target" marketing and the victims are probably those with poor credit/no credit. While it is not true predatory lending or subprime lending, it contains one element...putting the emphasis on only the monthly payment.

I did the math...$36,000 divided by $295/month = 122.03 months or 10 years, 2.03 months. Not many people keep a car for 10 years and even if someone did, they would probably have negative equity and require gap insurance for some time. Is there any mention of a down payment, terms, prepay, etc. in the advertising? APR? Or is this a "buy here, pay here, sign and drive" type of dealership?

Turns me off just listening to this

Annette,

The target market are those who like that kind of promotion.  I agree with Fred Griffin .  I would not buy a car from your guy nor Cal.

doesn't sound like "target marketing" to me sounds like blanket or carpet bomb marketing.

Casting a wide net, with a hint of affordability for those who need to purchase with small payments.

Unfortunately, just like in Real Estate, there are many different styles of selling that get results. Some feed a job, others build a career.

How would you feel if it was a real estate competitor and successful?

One of the many reasons to not watch the boob tube!

Is there a "HUGE" at the end?

Sounds "memorable".

Every area has at least one of those. Obnoxious and loud YES, sales generating Yes. 

Years ago I saw an ad whilst visting my folks in central NY. This "big" guy would yell his savings were "HUUUUUGGGGH!" at the end of evey commercial. Now he is one of the countries biggest dealerships and owns several privated gets and a caribbean island.

I do not think it was just marketing. Most people go online and find the best deal. They just probably got a smaller share but higher volume. 

We have one of those car dealers here. He was pretty bad, until I noticed there were no less than three jewelry stores with longer nails on the chalkboard: Genesis, Shane Co and Kay (I believe). I can’t stand to hear about jewelry these days. 

Annette Lawrence , Palm Harbor, FL 727-420-4041 - throwing randomly and hoping something will stick...

I'll defer to your knowledge.

Reminds of a reality show from awhile ago, King of Cars. Same idea. There is a lot of testosterone in the car business. If you're truly bored you might get a kick out of watching some of the old episodes on You Tube. 

Annette Lawrence , Palm Harbor, FL 727-420-4041 Look how many people still remember Cal Worthington. Obnoxious yes, but it seems to be effective.

I don't know and I can only imagine how much they mark up the cars with the amount of advertising that is paid for on the tube.

I guess it works.

I don't watch commercials ever. If there's a tv show I want to see I record and then fast forward through the ads. If I'm watching live, I put ads on mute or I go do something else until the show comes on. I'm pretty much immune to advertising.

We have a furniture company that does the most obnoxious ads. I will look everywhere else first. 

used car salesman. Many realtors operate that way.

I would have to see their commercial to understand what their target market is. I have to say that being loud and obnoxious is a type of marketing that does garner attention, and if you tell people that you are successful, they will think you are successful. By the way, $36,000 for a Kia doesn't seem like a great deal to me.

Hi Annette Lawrence , Palm Harbor, FL 727-420-4041 

Used house salespeople should take a lesson.

According to Tom Ferry 87% of All Agents Fail in Real Estate

According to Automotive News 67 % of Car Sales People fail.

After nearly 2 decades in this business full time I LMFAO at all the pretentious people in this business who think they are magically better  / superior to car sales people.

It sounds like they are a good sales organization with skills.

Remember, only 13% of us will still be in this business just a few years from now. The others will fail because they cannot SELL

Happy Selling to all us Used and New House Salesmen and Saleswomen,

Brad

Well being loud and bragging about number of solds. How Unique no other industry or business would do that... right? ;-)

If the ads got your attention, then it's working! I always remember in a marketing class, the Professor said, "If it get's your attention, it's working." I agree that I myself don't like them, but then again, I used to hate "Don't squeez the Charmin." I could not stand Mr. Whipple, but I remember the Charmin.

We had Cal Worthington Ford who used a lion in all his commercials (tamed pet lion).  Then there's also Toyota of Orange where "You coulda got a lemon"... but you went there instead.

Jingles are catchy too, like "605 and south street, cerritos auto square" and "1-800 cars for kids"... of course so is Sam Malone's "Groin Injury Rap" from Cheers...

In your face and annoying definitely gets you remembered.  I'd say their target audience is people looking for cheap disposable Korean cars.

And I can tell you this dealer has terrible reputation in the Buffalo Area. Hope your sister doesn't need to find that out.