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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

      If I was selling Old Spice, or lingerie, I would "market to genders". 

      I sell houses.  Both genders live there.

     

Dec 21, 2017 07:16 AM
Rainmaker
2,219,617
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Dec 21, 2017 06:51 AM
Rainmaker
5,096,366
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Can't say I've ever given this issue a whole lot of thought. I market to people not to genders.

Dec 21, 2017 06:39 AM
Rainmaker
1,840,236
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I have to say that I do not gender market. Wonder if I should?

Dec 21, 2017 06:31 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

I'm sure proponents of it claim it works!

Dec 21, 2017 07:13 AM
Rainmaker
3,415,644
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Every ad i write i look to put things that will attract Mrs Buyer and parts that will attract Mr. Buyer. Looking in a gender neutral sense, my ads boast the features that those seek. Kitchen lovers, big bedroom, big closets, storage, ready to finish basement, big garage, landscaped lot etc no matter what gender

Dec 21, 2017 07:01 AM
Rainmaker
1,712,551
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Not for me, I have both sexes buying investment.

Dec 21, 2017 07:00 AM
Rainmaker
5,583,173
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I agree with what Fred Griffin said...

Dec 21, 2017 01:31 PM
Rainmaker
1,498,578
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Definitely!  When you market products to men you often have images of masculinity and sex.  Think Wrangler Jeans, they've used Brett Farve (if memory serves) showing him chopping wood and throwing the ol' pigskin around with his family.  You don't get more masculine than football and being an outdoorsman... well back then.  His TV wife also lovingly looks at him and maybe even embraces him, there's the sex.  The sex is more prevalent in other commercials though for other products like Axe body spray.

 

Now think of most products sold to women, it's a different message.  More about the home and happy family.  Paper towel commercials are all about the mom cooking with her kids and easily cleaning up their mess... all while having a smile on her face and the kids laughing happily away.

 

Of course there is Vegas, whose commercials for both men and women involve debauchery and oddly womens commercials have the male strippers in it, but mens have gambling, drinking and hanging with the guys.  No strip clubs which seems like an odd double standard...

Dec 21, 2017 10:04 AM
Rainmaker
613,494
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

I don't market to gender, but I prefer to do business with decisive, hard nosed buyers...that translates to men.

Eve

Dec 21, 2017 10:03 AM
Rainmaker
5,772,353
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Annette,

With the PC movement, there is no gender marketing here in CA.  We are not allowed to say "his and hers" bathroom or closet for one thing...and the list goes on. A

Dec 21, 2017 08:27 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Thanks for the info, Annette Lawrence , Palm Harbor, FL 727-420-4041 

My contribution:  Males want to see the garage/workshop; females--the kitchen and everything else, unless they don't cook.

Dec 21, 2017 07:56 AM
Ambassador
2,157,878
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

When and where is the line crossed between "marketing" to a specific gender and "discriminating" against the other? It might conflict with federal law concerning protected classes. After all, real estate is not gender specific. 

Dec 21, 2017 07:37 AM
Ambassador
3,339,684
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I believe it is a real thing.  Just like pet friendly. Dog friendly.  I know so local agents that market to "gay" and/or "lesbian" prospects.  

I remain neutral ... or focus on a niche. My focus is nice people no matter their aim. 

Dec 21, 2017 07:25 AM
Ambassador
5,204,738
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

It certainly is a real thing and we use it all the time - marketing our grande master bedroom closets or the amazing 4-car garage. We hit the points that will attract both sexes...or at least we should be doing so!

Dec 21, 2017 07:16 AM
Rainmaker
5,192,989
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Not for me, but yes, some products are marketed gender specific!

Dec 21, 2017 07:11 AM
Rainmaker
2,775,931
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I asked if women agents got better results than men agents & results varied

Dec 21, 2017 07:10 AM
Rainmaker
1,153,744
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Are you asking about the original 2, the 30+ which are legally recognized, the 70+ known or the 120 and growing genders purported to exist? Within only the male & female group, YES, it's a real thing!

Dec 21, 2017 06:47 AM
Rainmaker
1,045,440
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

I am sure all things are real things to someone who believes lol

Thanks so much for taking the time to post I hope your week is going great so far! :-Dave\

 

    

Jan 18, 2018 06:05 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

When you sell homes, marketing should be 'gender' independent.

Dec 25, 2017 09:52 PM
Rainmaker
5,850,301
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I don't care what gender my clients are.

Dec 23, 2017 07:05 AM
Rainmaker
3,986,196
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I know a few agents prefer to work only with one sex

Dec 21, 2017 08:21 PM
Rainmaker
1,722,926
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

We refuse to go there. In California, we would need three of the same ad since now the State recognizes 'Undecided' as a gender.

Dec 21, 2017 02:58 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Dec 21, 2017 01:06 PM
Ambassador
6,357,499
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

A real thing, yes,

But I do not participate in it, too many of the adds can be insulting and or condescending.

 

Dec 21, 2017 12:21 PM
Rainmaker
1,046,794
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

No problem clicking on your post. And I agree with every one of your points. I think that if it's applicable in a unique situation, then possibly useful, but overall there's no real reason to exclude even if by omission.
Girl power baby!

Dec 21, 2017 10:22 AM
Rainmaker
544,014
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

In my experience single woman buy more houses than single men.

 

Dec 21, 2017 09:49 AM
Rainmaker
4,853,532
Richard Weeks
Dallas, TX
REALTOR®, Broker

I'm gender netutral.  "If you have the green, you will be seen".

Dec 21, 2017 09:16 AM
Rainmaker
7,793,734
Roy Kelley
Retired - Gaithersburg, MD

I have not used gender marketing.

Dec 21, 2017 08:13 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It is real.

Dec 21, 2017 06:46 AM