Annette Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Not the first state to do that and I am in total agreement with it.  The broker has the greatest responsility legally speaking and should be prominate in any and all advertising.

It's long been the size and frequency rule in Georgia... but team names are still very misleading making the public think they are a brokerage and I agree they should not.

Dec 01, 2017 12:41 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

They have always been strict with this in IL. People just do what they want until they get caught. Most of the time you can't even see the brokers name/company franchise.

Dec 01, 2017 12:45 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     Still in the proposal stage; finalization date for 61J2 is scheduled for discussion and perhaps final approval at the December 13 FREC Meeting.

     This is way past due.  So many Teams don't even mention the name of their Broker.  That is illegal, false, misleading.  

     I agree with the prohibited words: 


Dec 01, 2017 07:57 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

If your team is large enough (by the numbers or in your own mind) and you want ONLY your name to be known, then for goodness sakes, break away from the mothership!

These rules are put in place  strictly to protect the public and I don't have a problem at all with it.


Dec 01, 2017 01:57 PM
Roy Kelley
Retired - Gaithersburg, MD

These are not uncommon rules that you need to follow.

Dec 01, 2017 12:43 PM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Laws have been made to protect the public. Similar law in PA.

Dec 01, 2017 05:31 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

The team concept is becoming more and more popular as a business model, but the liability is still with the brokerage. I believe a lot of teams should be their own brokerage - they act that way and should have the autonomy that goes with that promotion.

Dec 01, 2017 03:37 PM
Anthony Acosta -
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Dec 01, 2017 12:48 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We have the same thing in California.  In creating signs, and websites, we adhere to those rules.  A

Dec 01, 2017 12:39 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It makes sense to pay attention to the "laws" and "rules" where we practice our craft.   

Dec 01, 2017 12:31 PM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I was going to ask what the 19 words were but it looks like Fred posted them. Idaho isn't quite as strict but the brokerage name must be "clear and conspicuous." -Kasey

Dec 01, 2017 09:36 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Our real estate commission (TN) addressed this too. Straight from the commissioners mouths was that agents were portraying themselves as stand-alone companies and misleading the public. Thus the new law went into effect. They said that want an accurate representation that a licensed brokerage company is involved.

Dec 01, 2017 05:51 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

How interesting! What are the words you can't use?

Dec 01, 2017 03:12 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

The customer should be able to identify the brokerage with the liability. I have no problems with this! 

Dec 01, 2017 01:00 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

The corporate giants are after those who espouse the new real estate models, and they are paying the boards to enforce their agenda.  KW is fighting this all over the country.

Dec 01, 2017 12:39 PM
Peter Testa
Nationwide Homes - Danbury, CT

To have a team name on MLS you have to pay MLS fees for all the Individuals on the team plus the Team. We're allowed to use a team name in advertising but we also have to show the brokerages name. It's just branding yourselves & some companies encourage it. 

Dec 01, 2017 10:09 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Are we starting to get a little carried away with our power.  Size shouldn't matter or so I've been told....

Dec 01, 2017 02:54 PM
Byron K . Jones
Coatesville, PA
List Today - Sold Tomorrow!

Here in Pa, they are like that, have been cracking down on people too

Dec 01, 2017 02:48 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

"Aimed straight across the bow?" That's a pretty militant metaphor.  There isn't a war or anything nefarious going on.

There weren't any guidelines or laws, statewide or nationwide, regarding size of team name compared to size of brokerage name. You can't break a non-existent rule.

The new rule will cause a one-time spike in prosperity for signmakers. When all signs are changed over, the main beneficiary will be the "mothership of real estate teams" i.e. the big company that has a culture of teams, the company that ostensibly is the target of this effort to make the brand/brokerage name larger. 

The end-consumers who are supposedly being misled into thinking each team is different a brokerage, will now know that all these hundreds of signs city-wide are actually part of one big cohesive successful brand.

This is a brilliant marketing move for the "mothership" brand, courtesy of its competitors who have been fretting over the signs. The competitors have leveraged the government to force an increase of brand awareness and market share of the company they are trying to weaken. 




Dec 01, 2017 02:40 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Another feeble atempt to protect us from ourselves. George Carlin educated us with only 7 dirty words and FREC needs 19. Shameful that they waste our time with this.

Dec 01, 2017 02:26 PM
Steve Penner
Royal LePage / Pro Ledger Online Software - Winnipeg, MB
REALTOR / Pro Ledger Online (owner)

... public perception is key here... if they are being misled by certain teams it drags down the entire industry... we are put in a position of great trust.. that is a huge asset of the industry that needs to be protected. By and large, laws that can enhance public trust should be embraced in my opinion.

Dec 01, 2017 02:18 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

These type of so-called rules end-up being business killers

Dec 01, 2017 01:18 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

What Tammy Lankford, said!

Dec 01, 2017 01:08 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Same is here in NH for agent or team names, however it is selectively enforced as one franchise seems to have every sign with the agent or team name larger. 

Dec 01, 2017 12:55 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

In the eyes of protecting the consumer and reducing confusion, I think this makes complete sense.

Dec 01, 2017 12:45 PM
Sean Casey
Patterson-Schwartz Real Estate - Newark, DE
Greenville, Hockessin, Newark & Bear Homes


Dec 02, 2017 02:50 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

California did this earlier this year too.  No list of words though, so that's new.  What were the words.

Dec 02, 2017 10:01 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Teams should never outshine the brokerage, in my opinion.

Dec 02, 2017 07:12 AM
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

This has been in effect here since before I was licensed, those that ignore the law will get whacked with fines or suspenditure for a time and remedial licensing courses and deserve what they get.

Dec 01, 2017 07:20 PM
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

Annette Lawrence , Palm Harbor, FL 727-420-4041 Nina Hollander Debe Maxwell, CRS 


IMHO, the age of buyers and sellers selecting an agent based on the big company they are with are OVER!

While I agree that to you and me some team names walk a fine line too close to a brokers name, at the end of the day the customer barely notices team names or even broker names.

Consumers just do not give a crap about a name. So my feeling is this ... if the name is not hurting the customer, then who cares!!!

Dec 01, 2017 07:18 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Big Brother

Dec 01, 2017 07:06 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we don't have that rule.... our office name can be small.... 

Dec 01, 2017 02:53 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

It would seem so ... CA made some modifications as well. I believe the reason may be because of the mis-use and the deceptive ways team names have been and continue to be created .... as Tammy Lankford, mentions ... to appear as a broker/age. 

Dec 01, 2017 01:26 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Annette Lawrence , Palm Harbor, FL 727-420-4041 This has been the rule in my State for advertising. Sometimes it's hard to find the company logo though.

Dec 02, 2017 06:47 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

With some teams, one can't tell what their affiliated brokerage is.

Dec 02, 2017 05:48 AM
Raymond E. Camp
Ontario, NY

It all comes back to "SHOW ME THE MONEY"

Dec 02, 2017 05:37 AM
Scott Pope
Nautical Properties - Panama City Beach, FL
You Can't Live Without Water™

If you want to look like, sound like, and virtually represent yourself (team, group, company) as a brokerage (a business in Florida that conducts real estate services must hold a license along with a managing broker who is a licensed broker), then the team leader needs to get a broker's license and be their own company. For example: At least two local agents use this formula                                    Real Estate Group. The problem with FREC is not using group, rather it's the use of "real estate" which makes it sound as a company that provides real estate services. In Florida, a sales associate can only perform real estate services under a licensed broker. Therefore it is misleading. This trend is growing and I belive that is why the real estate commission is finally addressing this issue.

Dec 02, 2017 05:27 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I agree with Tammy.

Dec 02, 2017 04:53 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I thought this was already a rule in my area, although I'm feeling too lazy right now to go check. 

Since all agents report to a broker, I do think the broker name needs to be easier to see on any advertising. It's the same with working at any company. If someone asked an IBM'er where they worked, and they said, "Oh, the Schroeter" team, no one would equate that name with IBM. 

Dec 02, 2017 03:05 AM
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

Not sure but its certainly out of control in Ohio!

Dec 02, 2017 02:46 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Roy Kelley nailed this one!

Dec 02, 2017 02:21 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Happening in almost every state.

Dec 01, 2017 08:50 PM
Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida


Dec 01, 2017 02:41 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I think they need to work on illegal immigration, the justice system and welfare system. 

Dec 01, 2017 12:28 PM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

We have new regs requiring not just the broker name but the office number.. which is designed for another reason

Jan 14, 2018 07:02 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do not believe we have any limitations in SoCal. I try to listen to all legal webinars on RE new laws and changes.

Dec 03, 2017 11:28 PM