Special offer

Spam prevention
Rainmaker
4,478,825
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

A few years ago yes, now no it is actually a potential liability...Endre

Sep 19, 2017 11:54 PM
Rainmaker
853,122
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I've done it and it's made a positive difference but as Nina Hollander noted, the offer itself has to be a good one too.  It's not just the letter.  Most recently, I ask the clients themselves to write it but do proof if for content, etc.  Unless it really adds something, it's not necessary and CAN make the difference of that buyer NOT getting the house. 

Sep 20, 2017 04:34 AM
Ambassador
2,456,854
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

No I have not provided a personal letter. I just provide the facts.

Sep 20, 2017 03:09 AM
Rainmaker
5,112,896
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have never included a letter for the same reason as noted by Endre Barath, Jr.  I've received a few such letters on offers for my listings, but can't say that it took anyone "over the top" but once. I have not found that sellers are swayed by letters unless the accompanying offer is competitive with any others they might receive. And sometimes the letters just sound stupid... the daughter of good friens is going through a horrific divorse and the home was up for sale. The buyers sent a letter with their offer saying how they immediately felt all the love in the home when they saw it and wanted to continue it as owners! 

Sep 20, 2017 04:13 AM
Rainer
353,865
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

Only if the listing agents says they are expecting more offers than just mine. 

Sep 20, 2017 05:50 AM
Rainmaker
2,221,377
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

They just get an offer documentation. 

Sep 20, 2017 05:46 AM
Rainmaker
913,568
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

No. The few that I have received with offers were a joke and thrown in trash by sellers.

Sep 20, 2017 05:44 AM
Rainmaker
599,734
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

No, I think personal letters can hurt as much as help.

Sep 20, 2017 05:32 AM
Ambassador
5,254,655
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I have as a buyers agent but, if they're too heartfelt, they can interfere with negotiations.

As a listing agent, when I receive them, my sellers do not! It's my job to make CERTAIN that they are making decisions with their business minds, not their soft hearts!

Sep 20, 2017 05:19 AM
Rainmaker
4,582,434
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

I have at times included a letter.  Some listing agents have requested an introduction letter about the buyers in the agent only remarks of the mls.    

Sep 20, 2017 04:52 AM
Rainmaker
4,901,858
Richard Weeks
Dallas, TX
REALTOR®, Broker

We work mostly with investors.  The only letters they are interested in are ARV.

Sep 20, 2017 04:46 AM
Rainmaker
2,375,711
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

sure - If the seller's agent is foolish enough to allow it, absolutely! 

Sep 20, 2017 04:45 AM
Rainmaker
3,627,172
James Dray
Fathom Realty - Bentonville, AR

No sir, no letter.  Around here it just doesn't work

Sep 20, 2017 03:49 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Depends. Yes, it is often the deciding factor.

Sep 20, 2017 02:04 AM
Rainmaker
5,772,587
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul,

What Endre Barath, Jr. said...we are from CA and we can sue anyone for any reason whatsoever...LOL

Sep 20, 2017 03:36 PM
Ambassador
6,418,429
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I have sent a letter pointing out the attributes of my clean offers, but putting in too much personal stuff often crosses a few "fair housing" lines.

 

Sep 20, 2017 07:10 AM
Rainmaker
1,027,602
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Nope.  Had buyers try it once with my sellers and while the letter - so sweet and so poignant - brought tears to the wife's eyes, she dried them quickly when she realized theirs was the 3rd lowest offer.  

We have heard from many that such letters can be construed as running afoul of Fair Housing, so no...

Sep 20, 2017 07:09 AM
Rainer
352,976
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

The cover letter will outline the pertinent facts about the offer, the qualification of the buyer and maybe a brief into to the buyer but only as it pertains to the contract.  Never would I send "Love" letters with photos or anything that would lead to Fair Housing violations.  I don't appreciate getting those on offers on listings either and I do have this discussion in advance with sellers who agree and choose not to consider those with an offer.  It's not worth the liability.  

Sep 20, 2017 06:59 AM
Ambassador
2,188,163
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

If I couldn't present in person, I did include a letter.  All things being equal, I think it can help.   I received some stupid letters too... explaining why a buyer couldn't or wouldn't pay more.  I could write a whole blog post on that.

Sep 20, 2017 06:23 AM
Rainmaker
1,201,612
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

On occasion I have. I think it is a good idea

Sep 20, 2017 06:11 AM
Rainmaker
1,847,041
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

No, association attorneys have suggested that we not do that even though everyone else on the planet thinks it's a good idea.

Sep 20, 2017 05:41 AM
Rainmaker
5,240,010
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I have used a buyer letter once in a very competitive market! It worked!

Sep 20, 2017 05:35 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Kat Palmiotti nailed this one!

Sep 20, 2017 05:03 AM
Ambassador
3,167,614
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

nope and when I get one, my sellers don't see it.  It's NOT part of the offer and it is a business decision and I try to keep emotions out of it.

Sep 20, 2017 01:46 PM
Rainmaker
5,583,328
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we don't send personal letters from our buyers.... no one cares.... one party wants to buy and the other to sell.... never to see each other again....

Sep 20, 2017 01:11 PM
Rainmaker
1,506,163
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Purchase contract only, unless it will make a difference.  Most of the time it doesn't.

Sep 20, 2017 12:27 PM
Ambassador
2,684,569
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Once.  It made the difference.

Sep 20, 2017 11:26 AM
Rainmaker
637,484
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Nope, that's a potential liability I don't need.

Sep 20, 2017 08:59 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I rarely use letters. There have been a few occasions where the buyers wanted to express their interest and love for the property. Of course I let them.

Sep 20, 2017 08:57 AM
Ambassador
3,349,554
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I used to do this as a matter of routine.  As my market shifts I make adjustments.  Now, it is about 50% of the time.

Sep 20, 2017 07:59 AM
Ambassador
5,060,714
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It depends. Offer has to be good. And as the listing agent I do what Debe Maxwell, CRS does

Sep 20, 2017 07:14 AM
Rainmaker
7,864,136
Roy Kelley
Retired - Gaithersburg, MD

Nope.

Sep 20, 2017 05:49 AM
Rainmaker
613,494
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

NO...never.

My theory is that the more a seller learns about the buyer the more reasons they have to not like them.

My buyer just needs to make a good offer, and forget about blabbing about themselves.

Eve

Sep 20, 2017 05:45 AM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It is often a waste of time, as a listing agent i want to see a pre approval letter, little to no continbencies and a good offer more than a mushy letter why they should take less

Sep 20, 2017 05:05 AM
Rainmaker
2,191,808
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

At times we will Humanize our buyers to tug on the sellers emotions !

Sep 20, 2017 04:54 AM
Rainmaker
1,712,776
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Strictly business.

Sep 20, 2017 04:41 AM
Rainmaker
4,434,177
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no

Sep 20, 2017 04:23 AM
Rainmaker
544,014
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

I only do cover letters on strong offers, and the letter describes the financial strength of the buyers, not lovey-dovey stuff.

Nov 15, 2017 12:17 PM
Rainmaker
5,877,455
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

We did in the early spring when we saw 10-20 offers.   As a seller's agent, I never present them, discriminatory.   

Sep 23, 2017 07:45 AM
Rainmaker
1,728,256
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

We have never done that and haven't seen the need to start. Some do. If it works for them; fine.

Sep 21, 2017 06:56 AM
Rainmaker
4,319,773
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Paul S. Henderson, CRS, REALTOR®, I tried for a few times a few years ago.

Not anymore.

Sep 20, 2017 11:39 PM
Rainmaker
902,038
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

In a multiple offer situation, yes, it can make a difference, but the letter needs to be crafted carefully.

Sep 20, 2017 06:56 PM
Rainmaker
3,986,308
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Very very seldom do I send a personal leter

Sep 20, 2017 06:49 PM
Rainmaker
2,784,716
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

While these may be interesting the Real Estate result is the end game

Sep 20, 2017 07:11 AM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

On occasion, I will include a letter.  But it's rare.

Sep 20, 2017 06:48 AM
Rainmaker
1,466,257
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Paul S. Henderson, CRS, REALTOR®, No, the Purchase Agreement says it all.

Sep 20, 2017 06:25 AM