I don't pay for on-line marketing so have nothing to add to this. I work by referral and get 75% of my business from my past clients... and when they repeat with me or refer to me, my conversion ratio is essentially 100% at minimal cost. Certainly not #11K per month.

• calls
• notes
• pop-bys
• coffee meetings
• lunch meetings
• thank you dinners and client appreciation events

I spend it on my peeps, not clicks.

12:1 contacts to referral 4:1 referrals to Close 100% by Referral in 2017

I don't pay for leads - the vast majority of my business is from referrals - agents, past clients, current clients and my sphere. I spend money on farming and do get leads from them - when I get those (referral or farming) leads, I convert them.

From my website - we've determined it's not about conversion at all when you count the numbers - some are only looking for rentals (which we don't do) and others are 'just looking' and have no intention of moving. You really can't include those in your conversion rates. $11K seems outrageous for 1 Closed deal...what was the net on that or was that a loss?

Well broken down...

I use my SendOutCard system to generate awesome referrals.

$1000 a month....

translates into 2 tranasctions a month on average $11K each...

appx net 20K .... 

I spend more resources on SOI instead of chasing suspects etc....

Interesting stats - what's the overall return on the $11K?

SOI and Internet presence.  

I don't pay for SEO, PPC, or leads.

Your scenario stinks. Start over.

we are listing agents and our listing leads are generated via direct mail marketing.... we rarely lose a listing after a presentation....rarely....

I am with Nina Hollander - adding to that I just answered this question from someone else about 1 minute ago.

You may have more effective results by building your referral network and your  database.

Manuel,

Are you  quoting numbers that refer to per month or annually?  And are you factoring all the other expenses?  Although we often review marketing budgets, I cannot comment based on your information.  A

I think a lot of money going to pay per click and a paid seo is a waste of money. I can get a far better return by using my marketing dollars differently. Most of my business comes from referrals. I closed 100% of my referrals. Leads from my listings are rising. Listings bring listings and sales bring sales. Marketing my new listings is high on my list. After referrals though, my next leading source of new clients is my Active Rain blog. Promoting my blog on social media gives me a great response. 

Remember that your actual PROFIT on a closed transaction is only 10-20%(if your lucky) because of overhead and transactional variable costs 

I suspect most agents don't t track their numbers to this detail.

I normally keep that to myself but I am more seminar oriented.

Those are good ratios! But I believe you will get even better ratios if you are doing FB Lead Ads, and FB retargeting ads. 

If you are talking about straight leads directly from Google PPC and FB lead ads, 6% is excellent. 

But the problem comes in when one is trying to quantify ROI on SEO and Social media marketing and branding. Those are difficult to measure in straight numbers.  This is because you have different entry sources and then  you could have totally different targets within each source.  I am going to write more about this in a post in a couple of weeks. 

Those are some expensive leads

I am working on making referrals only and it is working well. It is a semi-retired phase of the business. Returns are good for the effort!

We don't track as well as we should, but I would say about 50% of our leads turn into closed transactions. Most of these leads come from networking, a few come from a mail campaign.

I would be more interested in hearing what his ROI net is... and if he is also investing TIME and if so how much of that to produce the ROI on his 11k

Manuel Angeles 

Work with referrals only. 

Just stopped by to see other responses. The most important thing is to find the best way to stay in front of your sphere of influence.

I don't buy leads or give anyone money who tries to sell me leads.

On avg I spend about

• $50 - $100 a month on targeted facebook ads. 
• $80 on Direct mail around sales and listings
• $200 staying in touch with my SOI (by far my biggest & best source of business)

Like Nina, work mostly by referral, but do get many clicks and sign-ups on my web site.  Most never respond to emails nor phone calls.

Interesting,  Will have to see what otheres are saying about this subject.

About the same; very poor

I don't pay, so any closed deal (and I've had a few) are 100% ROI  :)

When I was an active agent, 75% of my new clients came from my blogs and website.  $17 per month.  The balance came from past clients and referrals.  I never paid for leads.  

If you're buying, fixing and flipping, your business model may require different lead generation strategies.

Working by referral, Manuel Angeles - and coach is Buffini & Company.

I don't track stuff, I have better things to do with my time.  But the majority of leads come from print ads with my web site and AR  being 2nd.

Manuel Angeles It doesn't appear that the ROI is worth spending this much money.

Not checked.