Manuel Angeles, Commercial Real Estate Broker (Exp Commercial)

Spam prevention
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't pay for on-line marketing so have nothing to add to this. I work by referral and get 75% of my business from my past clients... and when they repeat with me or refer to me, my conversion ratio is essentially 100% at minimal cost. Certainly not #11K per month.

Sep 01, 2017 03:53 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast
  • calls
  • notes
  • pop-bys
  • coffee meetings
  • lunch meetings
  • thank you dinners and client appreciation events

I spend it on my peeps, not clicks.

12:1 contacts to referral 4:1 referrals to Close 100% by Referral in 2017

Sep 01, 2017 04:51 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I don't pay for leads - the vast majority of my business is from referrals - agents, past clients, current clients and my sphere. I spend money on farming and do get leads from them - when I get those (referral or farming) leads, I convert them.

From my website - we've determined it's not about conversion at all when you count the numbers - some are only looking for rentals (which we don't do) and others are 'just looking' and have no intention of moving. You really can't include those in your conversion rates. $11K seems outrageous for 1 Closed deal...what was the net on that or was that a loss?

Sep 01, 2017 12:38 PM
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

Well broken down...

I use my SendOutCard system to generate awesome referrals.

$1000 a month....

translates into 2 tranasctions a month on average $11K each...

appx net 20K .... 

I spend more resources on SOI instead of chasing suspects etc....

Sep 01, 2017 03:46 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Interesting stats - what's the overall return on the $11K?

Sep 01, 2017 03:10 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

SOI and Internet presence.  

I don't pay for SEO, PPC, or leads.

Sep 01, 2017 03:36 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Your scenario stinks. Start over.

Sep 01, 2017 01:40 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we are listing agents and our listing leads are generated via direct mail marketing.... we rarely lose a listing after a presentation....rarely....

Sep 01, 2017 08:40 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I am with Nina Hollander - adding to that I just answered this question from someone else about 1 minute ago.

Sep 01, 2017 07:53 AM
Roy Kelley
Retired - Gaithersburg, MD

You may have more effective results by building your referral network and your  database.

Sep 01, 2017 07:18 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Are you  quoting numbers that refer to per month or annually?  And are you factoring all the other expenses?  Although we often review marketing budgets, I cannot comment based on your information.  A

Sep 01, 2017 06:58 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I think a lot of money going to pay per click and a paid seo is a waste of money. I can get a far better return by using my marketing dollars differently. Most of my business comes from referrals. I closed 100% of my referrals. Leads from my listings are rising. Listings bring listings and sales bring sales. Marketing my new listings is high on my list. After referrals though, my next leading source of new clients is my Active Rain blog. Promoting my blog on social media gives me a great response. 

Sep 01, 2017 05:42 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Remember that your actual PROFIT on a closed transaction is only 10-20%(if your lucky) because of overhead and transactional variable costs 

Sep 01, 2017 05:10 AM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

I suspect most agents don't t track their numbers to this detail.

Sep 01, 2017 04:29 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I normally keep that to myself but I am more seminar oriented.

Sep 01, 2017 03:36 AM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Those are good ratios! But I believe you will get even better ratios if you are doing FB Lead Ads, and FB retargeting ads. 

If you are talking about straight leads directly from Google PPC and FB lead ads, 6% is excellent. 

But the problem comes in when one is trying to quantify ROI on SEO and Social media marketing and branding. Those are difficult to measure in straight numbers.  This is because you have different entry sources and then  you could have totally different targets within each source.  I am going to write more about this in a post in a couple of weeks. 


Sep 01, 2017 07:44 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Those are some expensive leads


Sep 01, 2017 02:21 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I am working on making referrals only and it is working well. It is a semi-retired phase of the business. Returns are good for the effort!

Sep 01, 2017 06:18 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

We don't track as well as we should, but I would say about 50% of our leads turn into closed transactions. Most of these leads come from networking, a few come from a mail campaign.

Sep 01, 2017 05:26 AM
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

I would be more interested in hearing what his ROI net is... and if he is also investing TIME and if so how much of that to produce the ROI on his 11k

Manuel Angeles 

Sep 28, 2018 07:56 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Work with referrals only. 

Sep 01, 2018 07:53 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Just stopped by to see other responses. The most important thing is to find the best way to stay in front of your sphere of influence.

Sep 15, 2017 03:08 PM
Stephen Turner
House Broker Realty - York, PA

I don't buy leads or give anyone money who tries to sell me leads.

On avg I spend about

  • $50 - $100 a month on targeted facebook ads. 
  • $80 on Direct mail around sales and listings
  • $200 staying in touch with my SOI (by far my biggest & best source of business)
Sep 05, 2017 01:45 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Like Nina, work mostly by referral, but do get many clicks and sign-ups on my web site.  Most never respond to emails nor phone calls.

Sep 04, 2017 10:51 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Interesting,  Will have to see what otheres are saying about this subject.


Sep 03, 2017 08:26 AM
Norm Padula, JD, GRI
Florida Realty Investments - Sarasota, FL
Presence, Persistence & Perseverance

About the same; very poor

Sep 02, 2017 02:44 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I don't pay, so any closed deal (and I've had a few) are 100% ROI  :)

Sep 02, 2017 11:33 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

When I was an active agent, 75% of my new clients came from my blogs and website.  $17 per month.  The balance came from past clients and referrals.  I never paid for leads.  

If you're buying, fixing and flipping, your business model may require different lead generation strategies.

Sep 02, 2017 09:47 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I haven't calculated it, but it's probably pretty similar.

Sep 02, 2017 06:27 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Working by referral, Manuel Angeles - and coach is Buffini & Company.


Sep 01, 2017 10:23 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't track stuff, I have better things to do with my time.  But the majority of leads come from print ads with my web site and AR  being 2nd.

Sep 01, 2017 09:50 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Manuel Angeles It doesn't appear that the ROI is worth spending this much money.

Sep 01, 2017 06:25 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Not checked.

Sep 01, 2017 05:06 AM