Special offer
Michelle Esposito, REALTOR serving Palm Beach and Broward County (Michelle Esposito, P.A. )

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Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michelle,

Given that you are (based on your website) in the luxury sector of real estate in Palm Beach, I can assure that the segment of the population that buys in that price range is not going to be in the lead pile.  One of our clients in the Northern Florida area bought leads.  This person is selling in the same price range,  After paying over $750 a month, for a year and a half, the majority of "leads" were looking for affordably priced home.  A couple of leads did result in sales, but did not justify paying that type of money.   Heed the advice of my fellow commenters.  A

Feb 21, 2017 11:20 AM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

That depends on what you define as "best" and what your business model is. There is no one size fits all "best" for all agents.

Feb 22, 2017 04:17 AM
Rainmaker
1,543,823
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Your own database is #1

Listings are #2

Networking Groups are my #3

Feb 21, 2017 11:34 AM
Rainmaker
5,583,278
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

first and foremost, Google+ is where you'll get the best Google Juice!!!  ActiveRain does a fine job with that, too... I often get indexed within minutes after I post something worthy of reading!!!! follow Google's Algorithms and you can't lose!!!!

Feb 21, 2017 11:11 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If my market was land lease, 55+ condos in a community priced below 70K, best would be the pull tab flier in the laundry room.

Knowing your market segment is essential.

From what I read, your segment relies on influence.

That means RELATIONSHIP and getting face-to-face with the referring party whose 'influence' you will harness.

If you already live in that environment, then all you need to do is NOT BE  A STEALTHY AGENT.

 

Feb 22, 2017 05:58 AM
Rainer
97,816
Carol Wilson
Your $imple Home - Toronto, ON

Hi Michelle, I don't have personal experience to offer, as I am a Stager, not a Realtor.  But in the last two years on ActiveRain, I have NEVER seen anything positive about Zillow, but I have seen a lot of comments of the type you are getting as answers to this question.  Save your money.  Respect your money and yourself.  If I have learned one thing about real estate here, it is that there is no substitute for excellent, personalized, thoughtful service done in a way that strengthens relationship.  Invest your money in that, and you will have a lot more than leads.  I wish you stunning success.

Feb 21, 2017 08:01 PM
Ambassador
1,076,551
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

 Your community, hands down.

Online platforms should be the tip of your pyramid that are supplementing everything else --- your experience could prove incredibly valuable there, but your local community and personal networks are a much better place to pull leads from.

Feb 21, 2017 07:06 PM
Rainmaker
2,390,620
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

The best "platform" is your shoes... get out on the street, visit with people in the community and then blog about your experience with people in your community. It doesn't hurt to carry a camera too Michelle Esposito 

Feb 21, 2017 05:30 PM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

My Active Rain Blog generates more leads than any other platform except referals from old or current clients. Posting them in social media reminds those i know what i do and through Google type searches, new clients find me.

Feb 21, 2017 01:46 PM
Rainmaker
1,045,440
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Michelle Esposito I would love to hear what you have done with all this advice and how things are going I am always greatful to learn from others...

I do have a suggestion that I don't think I saw here if your area has a small circulation newpaper focused on your marketing area try posting community info and articles of interest with just a small area of it dedicated to saying who you are and what you do feel free to contact me directly

Feb 08, 2018 08:25 PM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

There are many, many.  Not sure which is the best.

Feb 24, 2017 06:52 AM
Rainmaker
5,868,554
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ar is a great start, You Tube videos, and a web site with great content.

Feb 23, 2017 10:51 AM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Corinne and Anita have given good advice.

Feb 23, 2017 05:59 AM
Rainmaker
989,652
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

You're in a very competitive area - if it were me I would go PPC for quick leads

Feb 22, 2017 07:01 AM
Rainmaker
1,617,916
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

web site, blogging and mailing postcards

Feb 22, 2017 04:59 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

Feb 22, 2017 04:42 AM
Rainmaker
7,836,139
Roy Kelley
Retired - Gaithersburg, MD

Your own very effective website will be your best platform when combined with face to face contacts.

Feb 22, 2017 04:14 AM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Michelle Esposito Welcome to the world of Real Estate.

And welcome to ActiveRain, too. This is The Best place to learn, share and build relationships with like-minded professionals.

If you do it right, perhaps this platform is enough! Those call-to-action posts and how to spread the word about you.

It all begins with a Rainmaker account.

Good Luck.

Feb 21, 2017 09:49 PM
Rainmaker
711,852
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Your website - as long as you make it relevant and fill it full of good SEO content. Have a great lead capture with the website - and respond quickly to all leads!

Feb 21, 2017 08:52 PM
Rainmaker
1,157,785
FN LN
Toronto, ON

It depends on your criteria to determine "best".

Feb 21, 2017 06:33 PM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I generate my own through organic measures and send them to my website when the lead can be entered into my CRM.

Feb 21, 2017 05:22 PM
Rainmaker
4,936,705
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Networking, Sphere of Influence, direct mail.

 

Feb 21, 2017 03:24 PM
Rainmaker
3,986,258
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

For me it is print ads and person to person communication by phone or face to face.

Feb 21, 2017 03:16 PM
Rainmaker
938,537
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Michelle, isn't this great to get all this input?  It just goes to show that there are so many options available that are successful for different agents but it must be tailored to your niche.  We don't have a website nor care to have one.  We have all the business we care to handle and that is through our spheres of influence and keeping in contact with them.  Personal notes are THE BEST way and staying in touch with them by reviewing tax exemptions, reminding of property tax deadlines, etc.  We find Sendsations.com to be a great way to keep our name in front of our spheres of influence.  The most effective tool is to work your tail off giving the best customer service possible and your clients will generate your future leads with referrals!!!  Good luck and my wife Sharon was in the hair business managing her Dad's salon for almost 20 years!  (It is also good to network with legal secretaries and lawyers!!!)

Feb 21, 2017 02:14 PM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Sphere of influence and repeated customers. On internet sign up as many sites to get your name out. Do it for free is the way to go.

Feb 21, 2017 02:09 PM
Rainer
505,742
Noel Mayer
Upper Montclair Weichert Realtors - Montclair, NJ
YOU WILL BE RIGHT AT HOME WITH NOEL !

I stopped by for the information being shared. Thank you 

Feb 21, 2017 01:37 PM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

For me, sphere and a sold sign do wonders.  I checked your site and I'm with Ron and Alexandra Seigel on this one, I don't think people spending 3mil on a home are going to be filling out "contact me" forms on Zillow/Realtor.com   Don't waste your money on those.

 

Maybe attend and sponsor events that that type of client would go to.  Yacht clubs, country clubs, wine & cigar... you get the idea.  Also, I assume you have a hair stylist you go to.  They are great resources.  Hair stylists and Bartenders are someone you talk to when you're in their chair.  Work out something with your stylist.  Send her clients and hopefully she'll do the same.

Feb 21, 2017 01:26 PM
Ambassador
3,587,960
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Your sphere and data base IS your goldmine. Develope is and work on it continually. Stay in touch with your folks. 

Feb 21, 2017 01:25 PM
Rainmaker
864,658
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Have everything that you do lead to a landing page onto your website with a lead capture. 

Feb 21, 2017 01:01 PM
Ambassador
2,684,109
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Your sphere of influence.

Your internet presence (your website, social media, blogs, etc.)

Feb 21, 2017 12:08 PM
Rainmaker
809,258
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Michelle you won't find a lot of love or support for pay for lead sites like Zillow and Realtor.com here on Active Rain. If you have a good website with content and a reason for viewers to stay, like a good search function you can try Pay Per Click like Adwords-Kasey

Feb 21, 2017 11:23 AM
Rainmaker
4,882,355
Richard Weeks
Dallas, TX
REALTOR®, Broker

Direct mail, with a call to action.

Feb 21, 2017 11:02 AM
Rainmaker
4,272,548
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

You have to find what works best for you. That is what I like about ActiveRain, it is kind of a smorgasbord of ideas...

Feb 21, 2017 10:54 AM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Blogging works good, but my phone and network work best.

 

Feb 21, 2017 10:49 AM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Depends on your speciality and your strengths. For me it is video for some others in would be Facebook especially as a community resource. For some it might be visual like Pinterest.

Feb 21, 2017 10:47 AM
Rainmaker
1,466,207
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Michelle Esposito The best lead generation platform is face-to-face networking.

You may also fill out your ActiveRain profile should potential clients come here to check out your experience, etc.

Feb 21, 2017 10:46 AM