Byron,

If you want to be a market leader, and you want to be top of mind in your neck of the woods, you definitely should.  A

Byron K . Jones It is a good idea for agents to brand themselves everywhere.

Experts on this topic are Ron and Alexandra Seigel (Alexandra) will respond.... and you can feel very comfortable with following her guidance....

I think personal brand is a beautiful thing, and absolutely vital if you run your business like....your business!

We're not our employer (or franchise, or broker) --- we are on our own.  We should operate that way, and a personal brand is a part of that.

Re: the "worth it?" question, it absolutely is.  It takes minimal time & cost to put together a brand.

Branding is very important. Follow the blogs by Ron and Alexandra Seigel. 

I am with Michael Setunsky on this. Brand the agent  - that is who people, for the most part, hire. 

Why limit your branding to your website?

Hell yes!  There is a reason RE/MAX has a brand.  Brand yourself (even if it's just your name).  A brand is more than the name, it's what you embody and how you do things.

In Oregon, all agents must show their name, title and the name of their brokerage in all advertising.  However, there is totally room for personal branding which I think is great in making an agent stand out from the crowd.

Anything that make your name memorable will work. If you are able to create your whole branding( logo, colors, etc. etc.) , go for it. 

"....for your real estate site....."

NO!

For your business, perhaps.

The brand should easily align with the solutions, outcomes, results or benefits your real estate business provides. Pick one and ride that horse across the finish line.

Byron K . Jones - always a good idea to have one that separates you from others. And I'd say, just follow Ron and Alexandra Seigel - and you'll learn a lot about branding.

If you don't have your own brand the public will label you with one called No Brand.

1.  We brand ourselves with every single interaction, everywhere, always.  The trick is to make it conscious and have it serve your goals.

2.  The others are right.  The brand should transcend one thing (e.g. website) and be useful for everything you do.  Then you have flexibility.

Branding is good; go for it!

Yes.  Yes.  See Ron and Alexandra Seigel for why.

Definitely worth it if you plan on staying in the business long term.

Yes, you should be branding yourself. Not all agents need a logo.  Whether you need a logo or not depends on who your niche target market is, what is your messaging, are you using your broker's brand or yours, etc. 

Outside of the logo question though, brand your name. Brand your name with your target niche audience. This is a really lengthy topic to answer in a Q & A. 

It's a good idea, and probably worth it.

Branding is another way to be known and in America, that's what we do using slang, pet names and abbreviations...If it is a good brand, it will stick

A brand is a good thing.  Doesn't have to cost anything if you have a knack for graphics.

You have received lots of great answers.   Good luck.  

We already do

Considering branding has always been a large part of business plans, what do you think?

Brand yourself for the greatest flexibility!

Yes

It can't hurt.

No opinion.

Why wouldnt we?  I think that we all do to some extent.

I must be missing something, you have a brand, KW. Now go market yourself with a catchy phrase or something. Get a 'slogo' if you want. 

No.

Branding applies to everything, not just the website portion of the marketing.