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Rainmaker
5,774,095
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Byron,

If you want to be a market leader, and you want to be top of mind in your neck of the woods, you definitely should.  A

Nov 16, 2016 05:46 AM
Rainmaker
1,466,257
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Byron K . Jones It is a good idea for agents to brand themselves everywhere.

Nov 16, 2016 02:37 AM
Rainmaker
5,584,228
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Experts on this topic are Ron and Alexandra Seigel (Alexandra) will respond.... and you can feel very comfortable with following her guidance....

Nov 16, 2016 04:44 AM
Ambassador
1,092,025
John Meussner
Catalyst Mortgage - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I think personal brand is a beautiful thing, and absolutely vital if you run your business like....your business!

 

We're not our employer (or franchise, or broker) --- we are on our own.  We should operate that way, and a personal brand is a part of that.

 

Re: the "worth it?" question, it absolutely is.  It takes minimal time & cost to put together a brand.

Nov 16, 2016 03:54 AM
Rainmaker
8,120,214
Roy Kelley
Retired - Gaithersburg, MD

Branding is very important. Follow the blogs by Ron and Alexandra Seigel

Nov 16, 2016 03:28 AM
Ambassador
3,419,999
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I am with Michael Setunsky on this. Brand the agent  - that is who people, for the most part, hire. 

Nov 16, 2016 02:58 AM
Ambassador
3,763,935
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Why limit your branding to your website?

Nov 16, 2016 02:24 AM
Rainmaker
1,534,714
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Hell yes!  There is a reason RE/MAX has a brand.  Brand yourself (even if it's just your name).  A brand is more than the name, it's what you embody and how you do things.

Nov 16, 2016 06:16 AM
Rainmaker
756,175
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

In Oregon, all agents must show their name, title and the name of their brokerage in all advertising.  However, there is totally room for personal branding which I think is great in making an agent stand out from the crowd.

Nov 16, 2016 05:32 AM
Rainmaker
1,646,171
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate

Anything that make your name memorable will work. If you are able to create your whole branding( logo, colors, etc. etc.) , go for it. 

Nov 16, 2016 04:49 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

"....for your real estate site....."

NO!

For your business, perhaps.

The brand should easily align with the solutions, outcomes, results or benefits your real estate business provides. Pick one and ride that horse across the finish line.

Nov 16, 2016 02:22 AM
Rainmaker
4,322,035
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Byron K . Jones - always a good idea to have one that separates you from others. And I'd say, just follow Ron and Alexandra Seigel - and you'll learn a lot about branding.

Nov 16, 2016 03:29 PM
Rainmaker
3,988,138
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

If you don't have your own brand the public will label you with one called No Brand.

Nov 16, 2016 12:48 PM
Rainer
97,916
Carol Wilson
Your $imple Home - Toronto, ON

1.  We brand ourselves with every single interaction, everywhere, always.  The trick is to make it conscious and have it serve your goals.

2.  The others are right.  The brand should transcend one thing (e.g. website) and be useful for everything you do.  Then you have flexibility.

Nov 16, 2016 10:38 AM
Rainmaker
919,813
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Branding is good; go for it!

Nov 16, 2016 10:35 AM
Ambassador
2,703,912
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Yes.  Yes.  See Ron and Alexandra Seigel for why.

Nov 16, 2016 10:01 AM
Rainmaker
824,029
Susan Laxson CRS
Palm Properties - La Quinta, CA
California Real Estate Specialist

Definitely worth it if you plan on staying in the business long term.

Nov 16, 2016 08:23 AM
Ambassador
3,069,116
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Yes, you should be branding yourself. Not all agents need a logo.  Whether you need a logo or not depends on who your niche target market is, what is your messaging, are you using your broker's brand or yours, etc. 

Outside of the logo question though, brand your name. Brand your name with your target niche audience. This is a really lengthy topic to answer in a Q & A. 

Nov 16, 2016 07:23 AM
Rainmaker
931,198
Jeff Pearl
Samson Properties / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

It's a good idea, and probably worth it.

Nov 16, 2016 06:52 AM
Rainmaker
2,839,348
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Branding is another way to be known and in America, that's what we do using slang, pet names and abbreviations...If it is a good brand, it will stick

Nov 16, 2016 04:54 AM
Rainmaker
4,800,282
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

A brand is a good thing.  Doesn't have to cost anything if you have a knack for graphics.

Nov 16, 2016 11:29 PM
Rainmaker
4,717,610
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

You have received lots of great answers.   Good luck.  

Nov 16, 2016 11:26 PM
Rainmaker
1,749,177
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

We already do

Nov 16, 2016 11:05 PM
Rainmaker
1,007,123
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Considering branding has always been a large part of business plans, what do you think?

Nov 16, 2016 10:49 PM
Rainmaker
5,455,834
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Brand yourself for the greatest flexibility!

Nov 16, 2016 10:14 PM
Rainmaker
3,074,289
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Yes

Nov 16, 2016 09:33 PM
Rainmaker
5,282,877
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

It can't hurt.

Nov 16, 2016 08:16 PM
Rainmaker
4,434,227
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No opinion.

Nov 16, 2016 08:15 PM
Ambassador
6,657,745
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Why wouldnt we?  I think that we all do to some extent.

Nov 16, 2016 11:42 AM
Rainmaker
1,868,818
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I must be missing something, you have a brand, KW. Now go market yourself with a catchy phrase or something. Get a 'slogo' if you want. 

Nov 16, 2016 05:24 AM
Rainmaker
1,157,841
FN LN
Toronto, ON

No.

Branding applies to everything, not just the website portion of the marketing.

Nov 16, 2016 03:47 AM