We have really given up on print ads Lynnea.

Not in many, many years. 

I can't remember the last time I advertised in a local paper.

I am fairly certain that it would be more effective to take newspaper advertising money and toss it from a tall building in town than to pay it to the newspaper.

I haven't done print marketing in years. The ROI is not there.

Local neighborhood papers are, like The La Jolla Light, but I not so sure about our big papers. I stopped advertising in newspapers 10 years ago, especially when they were printing nothing but doom & gloom about our industry yet asking us to advertise...huh??? Jeff Dowler & John DL Arendsen what do you gents think?

I do not. I never have in 14 years. Internet marketing is primary for my business. 

No. This advertising is not as effective as it was in years past.

Advertise in it, I don't even subscribe to it.

Lynnea,

It is still relevant in some markets, and particularly in the luxury industry.  A

No we do not. Too expensiuve versus the ROI

Nope, haven't done print adverts in years

No - there was a time when someone might reply that they saw the Open House in the newspaper - or come with one folded under their arm - but no more.  I do miss a the local paper and news - but I think those days are gone.

I have two full pages in the monthly local newspaper.... because I want more business....local business and I get it....

No, I have to fight with the office not to be printed in the stupid yellow pages.

Good morning Lynnea Miller,

About ten years ago when I was with another company, I would hear an agent complain about not getting any leads from the local magazine. That magazine became from half an inch thick to a 1/16 on an inch.  That same company asked us to pay for an add for a special issue, I received no one call. So I never advertised on a newspaper or magazine ever again.

If I'm looking for people on the other side of 55 , I might

Lynnea Miller - I stopped that long back. Though I remember running the ad for a house in local town newspaper (not in Boston Globe) - and did find a buyer.

I do a magazine that is bi monthly called lake life and it's just a half page branding ad, but ... not regular paper ads

No.  However, I see it more useful for small town/area markets.  Many agents still advertise in church bulletins, etc. for small town areas.

Lynnea Miller Nowadays, newspaper advertising is not common.

No, I don't, seems to be a waste of money.

No.  ROI disappeared with the downturn.  I should probably revisit to see how it shows itself now.  Mark

Those days are over for me!

No, I haven't in many years.

The Washington Post has a really well-done online classified section where we make advertise.  

Yes my office does this and it works. We get a lot of calls off of our listings that we feature. 

Hi Lynnea - We haven't done that for at least the last 10 years, but we have a terrible paper with a very small readership.

No, i'd rather spend my money on online marketing. 

No.  The local rag is great for starting my BBQ and that's about it.

Yesm because I get 60% of my calls from there.

Only for open houses.

Nah, not a fan of print adverts anymore

Don't get me started on the subject of the local paper!  

It costs $1200 per full page for Sat & Sun.  Those who do consistently do get their names out. People will contact you by phone. Some spent $50K a year.

Its dying off as we speak. It will be a fossil soon

No, no local print any longer!

I do but not as much as I once did.  

Not in 16+ years.

When I was a young upstart boat designer and manufacturer in Newport Beach, CA in the 60's & 70's I probably spent easily in the 7 figures on print media, primarily newspapers, and it was extremely successful as we ended up selling tens of millions of dollars in inventory over about a decade..

All that stated, however,  in today's World of Cyber Space with little or no interest whatsoever in print media I wouldn't dedicate one red cent in that direction unless it was very focused to a specific target market  directly hitting a specific end user.

Example: VRBO's, Summer Rentals, Senior Living, Mobile/Manufactured Homes, etc. But for general RE sales I really believe as others do that 90% of every sale starts with a buyer going on line to someone like Zillow, Redfin, etc. It's definitely a consumer driven market nowadays.

That's my 3 cents worth Thomas J. Nelson, Realtor (adjusted for inflation)

To receive ACTIIONABLE information you need to buy a newspaper ad and measure the results.

The result may be your ad copy is deplorable, the messages does not resonate with the reader, the appeal conflicts with the message or as many WANT to believe, print advertising is dead.

What they really mean is they believe what they do is best and to say otherwise means they have made a wrong decision.

I've tested newspaper advertising in Tampa Florida adjusting the elements as needed. You need to do the same then you will have actionable understanding regarding newsprint in your area.

The Saturday Real Estate Section is still read by the local yokel's so yes!

no

Print media seems relevant in the Naples real estate market, probably due to the visitors who buy the papers.  But I personally think it has become irrelevant with the advent of newspapers online now.

I do a little bit. Any exposure is good exposure

No but I haven't given up on some print advertising but not in the paper.

Only open houses.

I can't remember the last time I used a newspaper. Msybe in the era when publishing an open house in a section devoted to that would be it, but that disappeared long ago.

No more

Yes, in the business card section. Peopel in this area still read the papers. We have at least 5 small town papers that are both mailed, and delivered to many of the stores and businesses.

For open house events only....  Seems there's still a group where that is their "go to" reference.

It depends on the situation.

It's been many years, and it got to be cost prohibitive for no return. It seems that we are seeing more real estate newspaper ads. There are a couple of brokerages that always have full page or largers ads in the local paper.

Yes, the newspaper is still relevant in our area.  Our niche is an age-restricted community, and many people here do get the Sunday newspaper, where there is a Real Estate Section Lynnea Miller. 

Not really. I'm not sure whether anyone's reading newspaper anymore now while they can find the news on the internet.

Boy it has been 2 years since I did, no value anymore