2,178,603
It depends on the medium. Returns on investments can be tangible (dollars) or intangible (goodwill).
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Ryan Huggins - Thousan...
Thousand Oaks, CA
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Tony and Suzanne Marri...
Scottsdale, AZ
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Nina Hollander, Broker
Charlotte, NC
1,466,207
Tony and Suzanne Marriott, Associate Brokers Always 100%! However, being realistic breaking even like Nina Hollander states is always a plus.
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Tony and Suzanne Marri...
Scottsdale, AZ
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Nina Hollander, Broker
Charlotte, NC
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Anna Hatridge
Farmington, MO
5,104,931
Depends what I'm buying, but at a minimum in the first year I look for breakeven results.
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Tony and Suzanne Marri...
Scottsdale, AZ
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Anna Hatridge
Farmington, MO
6,393,609
I try not to spend anything to make th phone ring.
But on those times that I did my idea of roi was seldom followed by the customers and clients.
Some of those seeds sprout right away, some a year from now, and a few put the add away and call my old phone number a decade or so later.
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Bob Crane
Stevens Point, WI
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Tony and Suzanne Marri...
Scottsdale, AZ
1,502,998
I'm going to second what Carol Williams said. ROI really depends on the intent, medium and cost. ROI can be leads, $$ in the bank, exposure/brand awareness, goodwill in the community, etc.
I know a realtor by my parents house that regularly rents a dumpster and does a neighborhood cleanup day. They've yet to get a single client from it in years, but their goal/ROI is different than transactions.
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Susan Emo
Kingston, ON
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Tony and Suzanne Marri...
Scottsdale, AZ
1,231,853
392,768
The minimum for me is 10% less than that is not worth the time.
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Mary Yonkers
Erie, PA
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Tony and Suzanne Marri...
Scottsdale, AZ
734,952
An 8 cap is always good.
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Mary Yonkers
Erie, PA
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Tony and Suzanne Marri...
Scottsdale, AZ
1,617,916
I try something for six months. I at least want to break even.
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Tony and Suzanne Marri...
Scottsdale, AZ
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Anna Hatridge
Farmington, MO
989,652
Depends, are we talking about RE? What is the time frame?
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Tony and Suzanne Marri...
Scottsdale, AZ
4,319,419
Tony and Suzanne Marriott, Associate Brokers - when buying leads from other providers, it should be at least 3 times in the first year and should be more with the passage of time.
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Tony and Suzanne Marri...
Scottsdale, AZ
3,988,007
If it is a mailout I am happy with 3% or more return. Other marekting I might expect more.
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Tony and Suzanne Marri...
Scottsdale, AZ
1,157,785
It depends on the situation.
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Tony and Suzanne Marri...
Scottsdale, AZ
1,239,901
A fraction of total revenue $ .....
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Tony and Suzanne Marri...
Scottsdale, AZ
2,810,149
Hi Tony & Suzanne - I want to see a result that leaves our business in a better position, and my calculations for that are exceptionally subjective.
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Tony and Suzanne Marri...
Scottsdale, AZ
4,800,082
I have never figured this out, so I'm here reading the other answers.
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Tony and Suzanne Marri...
Scottsdale, AZ
2,781,173
I have such low overhead that I can afford a just return and be content in it
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Tony and Suzanne Marri...
Scottsdale, AZ
2,443,250
I don't spend money trying to generate transactions. I keep in touch with my past clients.
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Tony and Suzanne Marri...
Scottsdale, AZ
5,583,278
it's not that simple in our business....we can have residual business from one piece of marketing that may not payoff for a year... and that works just fine for me....
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Tony and Suzanne Marri...
Scottsdale, AZ
1,197,152
You need to define the variables, the first variable would be what is the time period you are considering. With 4-6 months required to close an online lead as a minimum, 6-12 months is the minimum time desired. Cost per lead (CPL) varies per market but generally $20.00 is a good average. Average selling price and average commission then factor into the equation. I am a numbers geek and regularly analysis my budget and adjust my marketing dollars. I don't think I could answer your question with spending alot of time doing the number crunching and I am sure that the majority of the readers here could not answer the question directly so it should be interesting to see the rest of the conversations posted here.
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Tony and Suzanne Marri...
Scottsdale, AZ