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Rainmaker
292,535
Jack Lewitz
Exit Strategy Realty - Evanston, IL

You need 'psychographics" to find a buyer for this house..

Jun 15, 2016 11:51 PM
Rainmaker
895,685
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

It's huge, especially in CRE where identifying potential customer base is critical. Identifying trends in consumer choices, lifestyle preferences and such can also help in residential RE. People like what they like and will live where those things are most available.

Jun 15, 2016 11:33 PM
Rainmaker
1,723,705
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Candice said it well.  That's why NAR is constantly doing studies & surveys of which none of us read ....

Jun 16, 2016 12:45 AM
Rainmaker
4,103,694
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Ya know.  Like, a lot.  Muy importante.  Dude.  

Jun 16, 2016 12:54 AM
Ambassador
3,058,472
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

What Michael Jacobs and Lyn Sims said.

Jun 16, 2016 05:22 AM
Rainmaker
4,047,526
Richard Weeks
Dallas, TX
REALTOR®, Broker

It's much like predictive analytics.  Studying the data and predicting trends.

Jun 16, 2016 12:16 AM
Rainmaker
5,592,162
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Candice A. Donofrio said is beautifully.

Jun 15, 2016 11:55 PM
Rainmaker
1,459,827
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tony and Suzanne Marriott, Associate Brokers Candice A. Donofrio has your answer.

Jun 15, 2016 11:43 PM
Rainmaker
1,640,286
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles, according Wikipedia. It appears this is a catchall for what we already have been doing for years.

Jun 15, 2016 11:39 PM
Rainmaker
1,926,309
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Is a new way of advertising online. 

Jun 15, 2016 11:34 PM
Rainmaker
920,173
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I'd go with Candice A. Donofrio on this one

Jun 16, 2016 10:00 PM
Rainmaker
6,614,333
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This will be a good blog topic for you.

Jun 16, 2016 09:43 PM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony and Suzanne Marriott, Associate Brokers - a new name with same old fundamentals.

What people like and why! Now perhaps using graphics...

Jun 16, 2016 03:45 PM
Ambassador
3,722,444
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Like when you are trying to sell the Adamms Family house?

Jun 16, 2016 02:09 PM
Rainmaker
822,252
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Trying to double-guess the behavior of certain groups in order to better target marketing efforts.

Jun 16, 2016 12:59 PM
Rainmaker
3,621,393
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Hmm, this is the first that I have heard of psychographics, I guess I am behind the times, haha.

Jun 16, 2016 12:47 PM
Rainmaker
1,991,558
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

No idea

Jun 16, 2016 11:46 AM
Ambassador
2,571,547
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  None.

Jun 16, 2016 11:35 AM
Ambassador
2,224,167
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I guess you are one step ahead of me. I haven't heard of this term before now. 

Jun 16, 2016 11:08 AM
Rainmaker
514,124
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Psychotics, you mean those agents at that office across town?  

Jun 16, 2016 10:22 AM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I will have to look up what this means before I can even attempt an answer.

Jun 16, 2016 04:55 AM
Rainmaker
1,387,828
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'd say super important.  You need to know who is buying and how to market to them.

Jun 16, 2016 03:33 AM
Rainmaker
2,642,412
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Not sure if there is an importance. I am old school. Simpler the better

Jun 16, 2016 01:51 AM
Rainmaker
1,154,075
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Are they my A, B, C, D, F clients?

If they are above C I will devote more time.

Jun 16, 2016 01:42 AM
Rainmaker
4,215,187
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Very important if seeking a specific target market! Beats the needle in the haystack approach!

Jun 16, 2016 12:55 AM
Rainmaker
1,231,599
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Maybe he wants to buy!

Bandit

Jun 16, 2016 12:54 AM
Rainmaker
889,337
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I would think it has little relevance.

However it is hugely important to know as much about your target audience as possible.

Jun 15, 2016 11:55 PM
Ambassador
1,616,354
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

See I learn something new this morning. I had to review the definition.

Jun 15, 2016 11:54 PM