Depends on IC agreement/PP manual of your brokerage. A competing broker can be very tough to work for. I would strongly suggest you make every effort to establish your own brand separate from your brokerage. Do not have phone calls from your listings go to your office. Have them go directly to your cell phone. Depend on your broker for leads = leave money on the table.

my only direction here would be to learn to market for YOU....make your own phone ring.....if that's not allowed, pack it up and move on....

C2x has a lead generation program. Whoever logs in C2x.com sends an office for leads goes to the office manager. All agents pay 8% franchise fee. When asked why owner's golden boy gets all these leads. The answer is my son has better track record we want to make sure our office gets the customer (than you).  When the commission split was lowered for all agents, most left for greener pasture. When one is not fair as a managing broker, people quickly leave the brokerage.

Only realtors.com all calls go to the office.  Suggest all your signs go to your cell phone #.  

If your suspicisions are correct, if the broker knew it was your lead, it is certainly a poor practice.  You should have a talk with your broker to clarify the office policy.

Looks like someones marketing forgot to put their direct information in - broker can pretty much do what they want.

However, if the lead asked for you directly and the broker opted to reassign it - I would find a new broker - NOW!

The listings are not the agents but that of the Brokerage.  I know in my area the Brokerage telephone # needs to be prominent so Buyers will have the option of my cell or the office so there is no getting around the calls to the office.  Time for a sit down with the Broker to see what's up!

It is not unethical.  Handling this situation could be outlined in the brokers office policy.

We don't offer floor duty at the office, when calls come in on a listing, they all go to the listing broker.

Depends on how the office is set up. A broker should not compete against the agents. If the consumer though so an office ad and not your ad, the office policy will dictate if it goes to the listing agent or an up agent. You may want to interview at some other cmpanies to compare the deal you are getting

Follow the advice given by Barbara Todaro.

Well, it all depends on broker. At KW, fortunately, the leads on a listing goes to listing agents! 

office policy should be in place for incoming calls.

If you dont trust your broker then it is time to move to another, make sure you let her know why you are leaving.

Isn't this really the broker's call?  And the thing is, if you don't like the call and if you are even minimally productive, you can always find another broker.

It is not unethical as it is the broker that controls all the business. If the policy doesn't work for you you may want to make a switch.

It depends on the agreement with your office. Occasionally, this problem can occur, especially with new agents.

What does your agreement with your broker state?

The Broker has the rudder. You need to get in good with the Captain

First off, the lead usually goes to the person who has the property listed. Should a random call come into the office, leads are given to agents in a rotating order. At least that was my office policy.

Check with your office Policy and Procedures Manual to see how leads coming into the office are handled.

Depends what your contract with the broker says.  If they called the office then likely they belong to the broker for them to distribute as they see fit.  Personally, in your case I'd be advertising the heck out of me with my numbers prominently displayed and the office number only there if required by law or the broker (and then at the end and meeting the letter of the law).

The listings below to the broker and they have the right to do with it as they please.  This is a great example of why one should choose a brokerage with a non-competing broker.

When I was new in a large office it always irked me that calls on my listings were assigned to the "high producers". In some offices it goes to the agent on call at the moment.

We had a massive walk-out of agents in an office where I worked when we found that all of the incoming leads were going to the owner's son. Blatant, while we were sitting in our offices and could hear the phone calls. It IS, in fact, unethical.

Sounds like an issue with lead assignment. How do you know it was your Z lead?

You should see how your office policy works as some companies have brokers that do not take leads & some that do. Then if the broker doesn't take the lead, how are they dished out?

First thing that I always ask on a phone call is how did you hear about us?

Candice has a great suggestion.

My broker always passes out leads. He rather we run with it, then him. He has enough work to do running the business.  If the client asked for a specific person, he would give it to that person, but if its just an inquring buyer...he passes it out, hes fair about it

Not sure if it's unethical but it surely isn't right.

Read the fine print of your contract or have a sit down with your broker and clear the air.

Office policy determines the way all incoming leads are handled.  Unethical only if the caller or contact is currently your client, which means they have signed up for representation.  Informed buyers know how to get information properly.