I let my webmaster provide the tools - and he does an incredible job!

Point them to the hot spots by blogging with a link. Here, we have Stockyards, Sundance Square, Rodeos and life around the Trinity River.  My youngest lived in a high$$ rent condo that catered to this age group.  Let them know what's going on in your farm area.  Write about the lifestyle.  Using tools that they use snapshat,  instagram, periecope... All from your blog.  That is what I'm working on this month.

We have to supply as much information to everybody all at once. I don't know of any way to provide that without steering.

What to say? How?

Single people no kids click here! Married people 1 dog click here!

Jewish folks no dogs click here!  AA members click here!

Transgender Lady Gaga fans click here.

Go to MetroMix, search for events, restaurants, bars & clubs, music, etc. Filter according to the neighborhoods that you serve, copy URLs, use them as links in your marketing.  Steering shouldn't be an issue.  You're providing people of all demographics with useful information on the neighborhoods that you serve.

Me!  I'm the tool I use (not that I'm a tool, mind you!).  That's where being an area expert comes in handy.

Because of fair housing laws I don't help choose the right neighborhood, just the right house after the buyer tells me what neighborhoods they want.

Lyn Sims called it.

      Call it "Lifestyle" or whatever... it is STEERING, which is a violation of the Fair Housing Laws. 

I work mainly in CRE -  but I would imagine that an annotated aerial map with area businesses, schools and points of interest along with Walkscore would be beneficial to residential buyers as well. OH! And demographic/psychographic reports (I use Tapestry/Esri) so prospects would be able to find out the median age of an area's residents and some of THEIR lifestyles. If I were 35, I would not want to move to an area where the median age is 60!

A car key is the most reliable tool for determining the best neighborhoods.

parked and reading

Know the neighborhoods.

We do not focus on a specific age group and try to work with all age groups without discrimination.

Active Rain and Facebook pages.

 Urbanist Denver - interesting thought. Never designed or changed my site specifically for one segment....

I do it the old fashioned way...I do the searches

My personal knowledge of my market area.  

From the agents on Active Rain that work in the Denver market, it is clear to me that they can answer these questions because they are savvy and do their homework diligently.  I know that they would be able to point someone in the right direction based on a person's lifestyle.  So I am not sure what you are asking here, when it comes to tools.  I checked out your website...A