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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Why? The music stopped and my chair was gone. I picked what was behind door #3 and it was real estate. No fantasy, just business.

Specialty. Property with palm trees, sunsets and gulf breezes.

(lifestyle real estate)

What are the pro's of specializing? You simply can not be all things. Without exceptions any agent in business over 15 years has sold condos and ranches, villas and McMansions. There is, however, that one niche, special to us all.

The niche that found me is churches. Florida horse ranches and churches. Who'd of thought that.

Pro's: when you know your specialty you can create delineation between your business and the sea of smiley faces. But you must take care that the specialty can support a real business. I.E. one bedroom homes on 1 acre estates would be a bad specialty, cause there is only one Bate's house in Pinellas County.

Mar 15, 2016 08:01 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I like to eat and I might get fat is the consequence .

Mar 15, 2016 07:58 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


The key to any specialty is that you love it.  That is the ultimate pro!  Explore the possibilities.  A

Mar 15, 2016 07:28 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

1989, and I evolved into an investment specialist. The advantage is lack of trained competition.

Mar 15, 2016 06:58 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

In 2000 my Mom was flooded with RE business and she asked me to consider moving to Albuquerque and become a Realtor.  I did with no regrets.  Six years later my wife and I opened Albuquerque Homes Realty. I work all of ABQ and Rio Rancho NM.

Mar 16, 2016 12:19 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

9 years ago I needed a flexible schedule since I had 2 small kids. They are still my biggest WHY and motivation.

Mar 15, 2016 05:01 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When a persons skills bank lines up with their profession....ouila! Knowing who you are and are not is a major part of the specialty as you put it

Mar 15, 2016 10:22 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 Suggest you actually search from our search engine(top next to resources). You may be doing your HW. We are out of the state lincesees and laws are different. 

Here is a link:  If you are underpaid continue reading it

Mar 15, 2016 09:34 AM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Income potential, Luxury. The number one aspect needed is competence and knowledge. Mistakes are prohibited. Ron and Alexandra Seigel write an awesome blog post on more characteristics of a successful luxury agent. Not a one hit wonder.

Mar 15, 2016 09:32 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

It was the right time, doors opened and I felt like it was a good fit. Residential is what I know best. 

Mar 15, 2016 08:08 AM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

I needed a change so I retired and started selling real estate. Loved it and everything just clicked. Sometimes it is just like a good pair of shoes that fit perfectly and I knew I had made the right decision.

Mar 20, 2016 11:37 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Alex Stephens what you focus on, expands - so having a specialty is a good idea.

I am in Real Estate by choice, switched from IT career to Real Estate - more as a passion and of course, to make money.

I am specialized in residential real estate and love to work with sellers as well as first time home buyers.

Mar 16, 2016 02:17 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

My niche is relocation as I love being the GO TO REALTOR, and when they go back home they rely heavily on me.

Mar 16, 2016 12:15 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

1978 was my first year....

new construction was my niche....

I always had inventory....and the inventory needed to move, and it didn't matter what the market conditions were.... when the market tanked, I still had plenty of deals...the banks worked with the builders...they didn't want anymore homes in their asset management dept..

Mar 16, 2016 12:49 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Alex Stephens I became an agent because my Wife was in the business. My specialty is commercial real estate. The pro's are the challenge and satisfaction for completing a successful transaction.

Mar 16, 2016 12:13 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Company I work for onces had me work on 4 lease buildings, it was interesting.

Mar 16, 2016 12:02 AM
Roy Kelley
Retired - Gaithersburg, MD

I opened my first real estate office as a career option after finishing law school. Working with builders and developers was a successful niche for me.

Mar 15, 2016 11:09 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Mar 15, 2016 11:08 PM
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Helping agents live an exceptional life!

I am not a typical 9-5 desk job person. I love the flexibility and dynamics of my job, and the people I meet and work with. I specialize in Residential and Investments. People always need housing, so the well never dries in finding clients. I fell into investments when I met someone who wanted to buy a rental. From his sales and referrals he gave me, I have sold close to 15 investment properties, and rent them, too.

Mar 15, 2016 10:49 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I got because of opportunity.  I don't totally specialize as my market is small

Mar 15, 2016 10:41 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Passed the test and got my license December 11, 1985 at the ripe age of 18.  My specialty is listing homes, however i do work as a buyer broker to those whose homes i am selling and buyers who are referred to me. I LOVE IT

Mar 15, 2016 10:31 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

My specialty is luxury oceanview homes, a great niche here on Kauai.

Mar 15, 2016 07:10 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I deal in Forest land, and the pros are very clear.  But it does take a lot to get into this area, like a degree in Forestry.

Mar 15, 2016 07:06 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 I got into real estate in 2001. I enjoy what I do and I do what I enjoy.

Mar 15, 2016 06:58 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Alex. I got into the business because I wanted to be an active investor, sold my company after 15 years, but have continued as an investor.

Mar 15, 2016 06:48 PM
Althea Kippes, Esq.
A.T. Kippes, Real Estate Broker - San Francisco, CA
Serving San Francisco to Silicon Valley!

David makes a good point and your response is unprofessional.  This is a forum for people in the real estate industry.  We are not a place for students at your particular school to do their homework.  The fault lies with your teacher, however.  He or she is the ONLY teacher that requires students to post to this forum for a homework assignment.

We have had a number of your classmates post Their (stupid) homework questions to this forum.  Those questions show a lack of respect for our community and for us as professionals.

And before you get all angry at someone's post, (the writer has been a part of this group for a long time) you should think about why the person said what they did.

Additionally, lest you think I don't care about students, I teach law and business classes at the law school, in the MBA program, and at community colleges.  I would NEVER have my students use a professional forum to complete homework assignments.  It is simply disrespectful to the members.

Please pass this information on to your teacher.





Mar 15, 2016 04:39 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I spent a lot of time in my life working hard for other people. I decided it was time to put my hard working self to work for me. 

I had also done two real estate transactions that were screwed, and it was because of the agents involved. I decided if they can it...I can do it, and do it better. 

Mar 15, 2016 10:57 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Lots of reasonfs.

Mar 15, 2016 10:06 AM