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Molly Heyen, Chicago City Estates (RE/MAX Premier Properties)

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Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Sign ups happen after 3 searches. They are generally quality and many give their phone number.

Feb 09, 2016 08:12 AM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

The only way to decide whether to force registration is to test it. Go back and forth a few times with it on and off and see what works for you. Give it at least a couple of weeks each way. Each market is going to be different, so test yours.

I have found that I get substantially more leads with forced registration with no diminishing in the quality of the leads, if they are serious buyers then the leads will be quality. Looky loos go away, real buyers stay. You can also factor this in to your test, afterall, why base such a monumental decision on feelings and assumptions. I have had 18 registrations this month so far and 2 of them had fake emails. I have had 25 people log in to their accounts, that I made them create, and look at listings so far this month.

Have a button to your idx on every page on your site along with some menu links to the idx. Make up a nice looking button and put it everywhere. Don't make them look for it and they won't give up trying.

Have your sign up form on every page where it looks good. The one page you don't put it on will be the page someone lands on.

Feb 09, 2016 04:55 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Let the website visitor have unlimited number of searches.

However, you can limit the level of access. Simply to make them understand, for you this is a business not a hobby.

To create quality leads, structure escalation into the 'touch' system.

Escalate your value proposition. Pause a moment. If you are thinking I said offer a FREE CMA or Neighborhood Report you would be mistaken. Those are SOO FREEE they have no value.

What of value have YOU CREATED? Let's start with the easy stuff for the first escalation.

How about your 79 page Illinois Home Buyer Guide that covers the evaluation to what to look for when in the home and those pesky HOA rules and fees. (no bite, continue)

Second escalation is acknowledging they are seeing all the good stuff gone before they have a chance to see it. Offer to enroll them in your First Look plan exclusive to SERIOUS and INFORMED buyers ONLY. SURPRISE, they qualify but they have to CALL. No bite, continue...

Third escalation confirm they can not obtain a valid house value using online resources that rely on big data. You've got an app for that called CIS Score. Give me a call. No bite...continue

Fourth and final escalation. "Bob purchased last week and opened a position in the BUYER ELITE PLAN. Call me by xxPM to keep this spot saved."

No bite,  rinse and repeat but do not repeat #4.

 

Feb 09, 2016 04:18 AM
Rainmaker
2,071,025
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

No, I don't

Nov 28, 2019 10:24 PM
Rainmaker
1,598,452
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No, I don't

Nov 28, 2019 08:54 PM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I should work on this.

May 12, 2019 08:49 PM
Rainmaker
1,725,996
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

We do not force sign-up. Nothing will drive off a prospect quicker than trying to force them to divulge information others offering the same information and access do not.

Feb 10, 2016 05:12 AM
Rainmaker
7,836,169
Roy Kelley
Retired - Gaithersburg, MD

I have never required registration. Many will just go to another website when registration is required.

Feb 09, 2016 11:55 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Feb 09, 2016 10:30 PM
Rainmaker
2,538,633
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Molly. I do not require folks to sign in, just some basic info like name, phone number or email address. From there it is up to me.

Feb 09, 2016 05:31 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 I have an I am constantly tweaking.

Feb 09, 2016 05:21 PM
Rainer
321,564
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

I don't force sign ups. 

Feb 09, 2016 12:28 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Molly Heyen I should get better at that....right now, there's nothing on my site to capture the lead....

Feb 09, 2016 11:32 AM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Figuring out who your avatar is and then using keywords they would enter in the search bars works best for me.

Feb 09, 2016 11:24 AM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I don't have a forced sign in on my own site.  When I am facing a forced sign in, I leave the site, no matter what they're selling.

Feb 09, 2016 10:10 AM
Rainer
67,369
Evelyn M Epperson
Coldwell Banker Residential Brokerage - Johns Creek, GA
A Tradition Of [Excellence, Trust & Service]

Landing pages have helped greatly.

 

Feb 09, 2016 09:37 AM
Rainer
94,105
Val Evans
Scottsdale, AZ

Way too many agents focus on the product and not the person. Focus on the person and they'll gladly give you as much information as you desire. Once you have that, then you can focus on matching them with the product that will best fit their persona.

Feb 09, 2016 04:37 AM
Rainer
76,238
Molly Heyen
RE/MAX Premier Properties - Chicago, IL
Chicago City Estates

To clarify, we don't plan to force sign up either. We have options for a suggested sign up form to pop up every so often. You can always click it away.

Feb 09, 2016 04:07 AM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Molly,

When someone forces sign ups, I click away.  All real estate agent have the same information.  I think David Barr has given you some good advice.  A

Feb 09, 2016 04:00 AM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Let them approach you. To intimidating.....

All listings are available online, mobile devices....

Feb 09, 2016 03:56 AM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do not force sign up.  I'm reworking my websites ... many new changes in store.  Focus in on engaging ... and connecting with readers. 

Feb 09, 2016 03:45 AM