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Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.)

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Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff,

It all comes down to your marketplace.  This is the reason we always travel to our client's marketplaces.  Some marketplaces rely on print (no it is not dead).  Postcards just listed work in one place but not in another within the same city, different neighborhoods.  Just sold seem to have more of a universal appeal.  Marketing is dictated by psychographics, not just demographics.  A

Feb 04, 2016 08:25 AM
Rainmaker
764,982
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Jeff a few years back I paid for the full page back cover of a local magazine that was distributed to 45,000 households, I spent $1800 a month and got zero deals.

I put $1500 back in my pocket and used the other $300 to take a friends to lunch every week and my business really took off.

I guess it depends on the area, but my thought would be, why not approach the local paper and ask to write a market report every month with your information prominently displayed, the cost is zero and you become known as the expert.

I even wrote for Colorado Golf magazine for several years, I did not get much business directly from it but a lot of nice referrals from agents that specialized in the areas i wrote about, and I got paid to write the articles.

The only print I will do this year is a Colorado Rockies Schedule and a Super Bowl 50 Champion Denver Broncos Schedule, they overlap nicely and most Colorado residents enjoy both teams, this will go to my neighborhood and my sphere and always garners a few calls.

Feb 08, 2016 09:53 AM
Ambassador
3,383,334
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I do a community newsletter ad and send out market reports to the same neighborhood.  Great return.

Feb 04, 2016 10:03 AM
Rainmaker
5,005,659
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I create a statistical report to my market area (1,300+ homes) every quarter delivered by a neighborhood young man. I also mail out just listed and just sold..very effective! I enjoy a commanding market share.

Feb 04, 2016 09:25 AM
Rainmaker
1,712,676
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Only handwritten notes.

Feb 04, 2016 08:35 AM
Rainmaker
1,239,901
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Question is one's budget. 25% into advertising and 75% into your wallet/purse. 

Feb 04, 2016 08:18 AM
Rainmaker
564,720
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

I'm sending cards (via Send out Cards) to past customers (4 per year and also welcome to the neighborhood if they just moved in) and finding that this works very well.

about to test EDDM w/ a couple of carrier routes in a neighborhood where I do well.

Feb 04, 2016 08:04 AM
Rainmaker
457,437
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

I just do the handwritten note and it has had a great return. The last time I sent one I got a call 4 days later as the couple rememebered their mom wanted to sell her property. Top of mind with a personal touch. 

Feb 05, 2016 02:47 AM
Rainmaker
1,725,996
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Jeff Dowler CRS We do the postcard thing, no newspapers, or Real Estate Magazines. Response is about 1.5-2.5%

Feb 04, 2016 10:27 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Jeff Dowler CRS . I've put out a motivational scratch pads. I have some design for Keller Williams with the BOLD laws and I have six versions of scratch pads with motivational quotes. Of course, they have all of my contact information.

Feb 04, 2016 05:36 PM
Rainmaker
883,732
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I advertise in our weekly paper and with very good results.... print is not dead everywhere... we are at the end of the road in Homer Alaska.... people read the newspaper!

Feb 04, 2016 02:45 PM
Rainmaker
533,993
Robert Havana
Park and Protect- Alberta Real Estate License Parking - Calgary, AB
Alberta Real Estate License Parking

I went paperless about 10 years ago now, haven'd done a flyer, a mailer, a newspaper ad, or even a paper feature sheet in over a decade.  It wasn't easy but it is sort of my thing.

Feb 04, 2016 02:44 PM
Rainmaker
2,362,977
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am going back to postcards - and I just started doing a newsletter to my farm. I will wait to see what happens

Feb 04, 2016 01:09 PM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do a couple of magazines, but really just for branding purposes. It has 6 issues a year and I do an annual boating magazine and outdoor life magazine. I also do direct mail and feel that's very effective for getting listings.

Feb 04, 2016 12:31 PM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Lacking in print marketing Jeff, are you in a planned program?

Feb 04, 2016 12:15 PM
Rainer
80,653
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

I do magazine advertising.  I also sent Christmas cards.  I prepare a market analysis monthly and have them hand delivered or sometimes deliver them myself.  The market analysis is working.  The magazine is distributed to my hotel.  Buyer's like the magazine.  They are amazed at the good buys in Branson.

Feb 04, 2016 11:50 AM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

My office runs a weekly ad in the local shopper paper. There's a real estate section and most of the offices advertise there. If you don't have a presence then everyone will think you are gone. We get a lot of calls off of this ad. 

Feb 04, 2016 11:13 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I print feature sheets and brochures for my properties and send some postcards out into neighborhoods. I don't advertise in homes magazines or the newspapers unless it is an open house and the company pays for open house ads.

Feb 04, 2016 11:05 AM
Rainmaker
2,390,620
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

We have a monthly Home Market magazine that I place an add in because if you do you get free open house ads in the paper for the month. Aside from that I advertise in "The Lutheran" magazine.

Feb 04, 2016 10:49 AM
Rainmaker
1,231,853
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Lots of good ideas in comments here.  Thanks Jeff Dowler CRS 

Feb 04, 2016 10:20 AM
Rainmaker
4,272,548
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Just learning again from your comments Jeff Dowler CRS, thank you! 

Feb 04, 2016 09:24 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Working could mean brand awareness. Not sure how to measure.

Working could means a click but no conversion.

Working could mean a buyer or seller raised their hand.

Working could mean a transaction completed.

Two print marketing scenarios are consistently successful in getting hands raised. Event based marketing and advertorials.

Feb 04, 2016 08:31 AM
Rainmaker
911,338
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Post cards mostly. Response varies.

Feb 04, 2016 08:24 AM
Rainer
321,564
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

At this time I feel my print marketing is more for awareness.  A bi monthly magazine and just beginning with postcards. 

May 05, 2016 02:32 PM
Rainmaker
4,457,337
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Post cards are still where it is at, Just Listed, Listings in the neighborhood you target.... I do not do as much as I used to but it still works...

Feb 11, 2016 03:53 PM
Rainmaker
146,555
Damon Botticelli
Silver State Realty & Investments - Las Vegas, NV
Realtor - Las Vegas Real Estate

just listed, just sold postcards...some, but very little immediate response.  cards have an identifier, so I get an email when someone enters the code to view online.  difficult to measure the long term success, but the occasional short term results seem to justify the expense (barely).

Feb 06, 2016 02:01 PM
Rainmaker
282,018
Nancy Robinson Ranked #6 in MI
Century 21 Town and Country - Royal Oak, MI
#11 Century21 Realtor in the US, #16 in the World

Post card Mailings to my target market. Working great!

Feb 06, 2016 11:33 AM
Rainmaker
5,868,565
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Just solds, Just listed to renters in the area around new listing.

Feb 05, 2016 10:35 PM
Ambassador
5,049,477
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

What a great collection of print marketing, and other ideas

Feb 05, 2016 07:30 PM
Ambassador
3,854,909
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

I do weekly print advertising and just wrote a blog  to answer your question Jeff Dowler CRS 

Feb 05, 2016 11:19 AM
Rainmaker
1,209,215
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

We do quarterly mailings to our database and we send out calendar magnets. This is just one of the many ways we stay in front of our people.  

We don't do any print marketing trying to farm an area or to neighborhoods.

Feb 05, 2016 01:41 AM
Rainmaker
2,241,560
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

We produce 4000 brochures at a time and use them a slew of ways. Print is not dead, just used differently in the marketing mix. Folks grab them to go from local restaurants, motels when they are up here on their "two nation vacation. Jeff Dowler CRS .   Interested to see other applications of real estate ink print put into action in the property listing peddling trenches.

Feb 04, 2016 11:12 PM
Rainer
43,981
Stephanie & John Webb
Latte Stone Realty LLC - Albuquerque, NM
Stephanie Webb Co-Owner, Latte Stone Realty, LLC

Just flyers in a stand in front of the home has worked for us.

Feb 04, 2016 11:00 PM
Rainmaker
140,768
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

I just started doing Just Listed/Sold cards.  Hopefully, it will work.  I don't think newspaper ads work here.

Feb 04, 2016 10:37 PM
Rainmaker
4,572,414
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Printed property brochures for my listings.  Postcards.  Newspaper ads.

It's definitely hit or miss and would like to be able to better know what(when, why and how, also) is working versus not.  

 

Feb 04, 2016 09:33 PM
Rainmaker
4,883,242
Richard Weeks
Dallas, TX
REALTOR®, Broker

Just sold post cards, expired listing post cards and I have a buyer post cards.

Feb 04, 2016 09:32 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Feb 04, 2016 08:57 PM
Rainmaker
364,623
Joshua Frederick
Home Inspector for ASPEC Residential Services, LLC - Defiance, OH
Home Inspector in Defiance & all of Northwest Ohio

I print out & mail every home inspection report a.k.a Custom Homeowner's Manual for their specific house. It's the gift that keeps on giving.

Feb 04, 2016 08:48 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Post cards.

Feb 04, 2016 08:31 PM
Rainmaker
2,538,633
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Jeff. I don't do any print marketing at all and haven't for a number of years.

Feb 04, 2016 06:04 PM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Generally we do not do any print marketing, but every few years we send out a few postcards to support a growth spurt that is required when adding new staff.

Feb 04, 2016 02:09 PM
Rainmaker
1,197,262
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Just listed , just sold to my geo farm, seems to work but not overwhelmingly successful.

Feb 04, 2016 11:33 AM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'm in a referal directory, so far issue one just went out so no idea on ROI yet.  Other than that, I'll door knock around listings, that doesn't cost much and gets my name out there (primary purpose).

Feb 04, 2016 11:10 AM