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Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Joe Tunney - I have used it for open houses and some listing landing pages. Captured few leads and now working on making it better.

Jan 11, 2016 03:46 PM
Rainer
87,122
Chris Locke
Acton, CA

Here's the best lesson I've learned about online marketing. 

"Don't send traffic to the home page of your website. Send it to highly targeted landing pages that are designed to capture leads".

Why is this important to you?

If you send the traffic to a page designed to capture leads you will convert more visitors into leads. More importantly, your online marketing will be more cost effective. 

See more about using landing pages for real estate lead generation here:

http://postaprop.com/how-to-real-estate-leads.html

 

 

Jan 11, 2016 01:17 PM
Ambassador
3,164,294
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

eh, not so much.  I have several by definded specific searches of IDX and a how much is my home worth one that get decent results when I advertise them.

Jan 11, 2016 12:53 PM
Rainmaker
1,502,998
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Every page is a landing page!  According to metrics providers any page your visitors come to is a landing page. 

Jan 12, 2016 08:49 AM
Rainmaker
7,836,134
Roy Kelley
Retired - Gaithersburg, MD

I have not made successful use of landing pages.

Jan 12, 2016 12:10 AM
Rainmaker
556,536
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Landing page has become the new buzz word of internet marketing. I try to make everything i put on the web a landing page. There are all types of landing pages and everything you publish should be created to be a landing page, otherwise you are wasting your time.

Jan 11, 2016 08:35 PM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hardly at all, but need to start.

Jan 11, 2016 08:27 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 I use the home page on my website as my landing page.

Jan 11, 2016 05:08 PM
Rainmaker
4,272,548
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I stopped for a lack of viable addresses to follow up on

Jan 11, 2016 01:44 PM
Rainer
94,105
Val Evans
Scottsdale, AZ

You should have individual landing and call to action pages for all outside sources that you blog, write content for, or advertise on. This allows you to easily track exactly where your traffic is coming from, and what your conversion ratios are so you know where to concentrate your marketing efforts. All that data should then be imported into your CRM program with the unique identifiers and then carefully incubated until they become commission checks. After that then you need to treat them like gold, as one client can easily generate you 10 or more commission checks over your entire real estate career.

Jan 11, 2016 01:22 PM
Ambassador
6,393,404
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Everyday.

Mar 28, 2019 09:06 PM
Rainmaker
979,496
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

 Joe - Hopefully that is something I can develop more of this year.

Jan 13, 2016 01:36 PM
Ambassador
3,345,091
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Not so much however the discussion here is interesting.  There seems to be discord as to the definition of a landing page ...

Jan 11, 2016 11:40 PM
Rainmaker
1,157,785
FN LN
Toronto, ON

Very extensively.

Jan 11, 2016 11:27 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading

Jan 11, 2016 11:02 PM
Rainmaker
823,579
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I try to make all my pages "landing pages" with lots of content and information.

Jan 11, 2016 10:22 PM
Rainmaker
4,434,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Not much.

Jan 11, 2016 10:05 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

All my lead generation involves a landing page.

I have THOUSANDS of landing pages. Less than 100 URLs.

Chris Locke very likely will be able to expand on usage much more.

Like ALL copy and any marketing campaign, it is beneficial to actually have a plan that aligns with the customers expectation.

 

Jan 11, 2016 09:36 PM
Rainer
150,416
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

More and more on my sites.

Jan 11, 2016 09:33 PM