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Chris Ann Cleland
Nina Hollander, Broker
I schedule open houses every month which much success! Often I have other agents hold them open if they are not in my direct community I market. Always successful and keeps my name out there and signs up all day - lots of free advertising. Often residents come in to set appointments to list their homes because they see I'm doing more than the other agents who list homes. I sold 2 of my listings in 2015 at my open houses.
Our homes have not been on the market long, and I don't do them when they are occupied. Too much liability with LOTS of unqualified people walking through.
Michael J. Perry not more than 10!
I personally don't like that anyways....lol!
I generally do about a half dozen, all day opens, with all guests prescheduled 20 minutes apart.
About 1 a month, sometimes more and usually 2 hours. I use social media for advertising plus our office runs a print ad in the paper once a month for our OPEN HOUSE blitz.
I do a couple of dozen a year and they are 3-4 hour periods but in 2016 I plan to do less and refocus and redirect my business.
I don't do them. They don't work in my area. I have tried and gotten together with other agents and done major advertising. They are an agent's waste of time.
Sometimes I do open houses every other weekend, for two hours and yes, I advertise everywhere.
Probably less than 10 per year on Sunday from 2 to 4 pm. Facebook is a great tool.
Varies by house, market and goals. I've typically done 2-3 OHs per listing. Once opening week and once at major price reductions, etc. Mine run 3 hours, from 1-4 and are VERY heavily advertised.
becuase I put out 20 signs I stay for a full 4 hours. Way too much effort for signs for less than that. I only do on my own listings to try and meet the neighbors.
Maybe 3-4 a year. This past year I may have done 6. Only ads I ever do are on social media and online.
I do maybe one or two a year, but the agents in my office do more. And, yes, we find the open house ad in our local paper to be very effective.
zero. I tried them for years with terrible results. I'm in a rural area with no real "neighborhoods" and they just don't work. Maybe the neighbor walked over if there was free food
It depends on the property and neighborhood. Some rural areas are usually a waste of time. Neighborhoods with lots of turnover, people go out of their way to see them even if they already have an agent. I'm sending one of my buyers to an open houses tomorrow because I was not available to show it to them tomorrow. So the open house is a benefit and convenience to me and my buyers. I plan to do an open house next Sunday in Lovettsville. I usually schedule 1-4 but arrive at noon in most cases. I might do 5-10 per year. I don't do them with the intent of picking up buyers. I do them in hopes of getting the property under contract. They are not scams to bs or passify the sellers. The sellers deserve to see that I am making every effort to get their property sold. Security shouldn't be a problem in this location, but I prepare for that anyway. During football season, and if the Redskins are playing, it's better to have them on Saturdays.
At least 12! And I advertise through our local paper!
Not sure of the number as it varies based on listing inventory.
Today is January 9 and I am holding my fourth open house event this year this afternoon.
The shortest open house I ran last year was two hours and the longest was advertised as five but I was there for about six.
It is advertised online and in newspapers.
Every market is different and so are agents.
the agents for whom I market have them every weekend.... and the times vary from one hour to three hours.... I market each one of them on a number of platforms .....
I rarely do open houses and only do for 2 hours at the most.
I am not a fan of open houses. Therefore I hold as few as possible. No ads when I do host an open house. Typical hours are 1-4pm.
Do not do open house ads but put up signs 4 days in advance. still do about 25 a year.
Quite a few, and yes my broker still does print ads.
Myself I use Facebook posts and a LOT of other social media via Twitter, Leading RE, Instagram, LinkedIn, etc. and most of the traffic comes from those.
I have had enough responses from social that I have had to limit the numbers of persons touring at a time in a 2,000 SF home.
Print is effective for certain demographics here though.
I don't do them now, but when I did, it was based on new listings, desires of sellers and my availability. I found that longer hours were more effective. When I did ads, I kept track of how visitors learned of the Open House and the most effective way to get people in was by putting out a large number of signs in strategic places. Also used to invite, by mail, neighbors from immediate streets around property.
probably about 50-60.
Since we are a winter visitor destination we will do open houses on a vacant property from 9-11 most weekdays in the winter. We are not looking for the weekend garagesale crowd. Its getting the retiree vistors who are out during the week. The main benifit is putting up all the directional signs all week to build the brand recognition.
Most of my sellers do not even ask for them anymore. If an agent can convey their value, they never have to do them. Open Houses show the seller we're "working for our fee". But, I overload my sellers on so much marketing and weekly communication, that they never wonder what I'm doing to earn my fee. Plus with the: internet and ...
Google Maps/street view
They've seen it. Next time they come, it's with their Realtor.
I tend to agree with some of Ken Jones remarks too. In 2015, an open house is purely to capture unqualified leads, with the hopes of converting & qualifying them. A blind squirrel eventually finds a nut, so I can say they are completely ineffective for this, but wow what a time waster.
Zero. I have always assigned the open house duties to associates.
The typical open house times in our market are on Sunday afternoons from 1 or 2 p.m. to 4 p.m.
Between 30 and 40, and I'm usually there for three hours. Off to do one today! And most of our listings actually sell to people who have dropped by a weekend Open, then come back with their buyer agents.
As an agent I did 2-3 per month and had success getting them SOLD. Fourth Sunday of every month was family time.
I haven't held an Open House in 11 years.
I rarely do one until a property has been on the market at least 2 weeks. It's almost always on a Saturday from 1-3 pm. I have a loan rep present (male). As part of my pre-listing package, sellers get a 'Showing and Open House Safety' brochure. I do not encourage them to have a public open house but I do encourage them to let me set up a Brokers' Open. If I expect a larger than normal crowd I enlist the aid of another agent in my office to be there, too.
Advertising for public opens is done via my MLS which feeds to R dot Com, and the aggregators. I also post in on our Association web site, and my facebook page. I may send an "open House' notice to my buyer list on constant contact. I try to keep 'Open' directional signs to no more than 3 turns from a given direction, plus the one in the front yard.
Only about 5 to 10 year. Another great tool in the tool box that I haven't really mastered. Mostly because I don't enjoy them enough to make them a key part of my business. I do know of several very high producing agents that have open houses at the core of their biz. Every one of the lead gen activities Realtors do (open houses, door knocking, calling FSBO's, Cancelleds and Expireds, direct mail, print ads, interenet leads, Craig's List, working one's sphere (referrals)) can work in a big way as long as the agent decides to make it work and really commits to the process and gets good at it. Jeez maybe I should pick one and get good at it.
For a luxury or lifestyle home I might, but even for those it hasn’t be needed for years. Our MLS lists all OH.
I do them when a seller or other agent (for their own listing) asks me to, so the # is dependent on need. Two hours is sufficient. I don't usually get a lot of people at my open houses, even with signs, advertising online, balloons, and sending postcards to neighborhood, so the few people that do attend can make it within a 2 hour window if needed.
Michael J. Perry None
How many? 30
How long? 3 hours
OH ad? Yes
Response is usually 45% see online, 30% via AD, the rest saw a sign.
As few as possible. Most listings I had were sold before 1st public marketing date(i.e. OH). Yes 2-3 hrs will do.
AD-never paid a penny on the newspaper.
Over 100 with strong success.
Open houses do not work on every home, it is rare to find a buyer at a open house. Basically an open house attracts new clients for the agent holding it. They do work well in new construction and condos more than the regular home for sale.
It depends on the inventory I have. Mine are for 2 hours and I have a lot of success from them. No paper ads.
Keep your total amount to ZERO. Spend time with your family or quality buyers.
Only if and when a seller requests it. Luckily, we work with mostly buyers!
Probably about 40 to 45 a year. The first one has a picture add and from then on a line ad as 5% do not have internet or this is where they look for open's.
Not a big fan of Open Houses. When I do them, I keep the time frame short, usually no more than two hours!
I host open houses for two hours. I advertise in newspaper.