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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I used to do that with expireds and NODs. With a regular farming you have to do it for months consistently and be prepared that majority of those fliers/letters will end in trash. Unless you also have listings, open houses, neighborhood walks, benches, etc. ~ combos work the best. 

Dec 22, 2015 04:12 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Good question, I know some around her to do this but I have not so far.

Mar 01, 2019 10:57 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Val Evans has my favorite answer so far.  It's also getting the piece infront of the consumer at the exact second they're thinking about selling.  I know of agents who got listings in heavily farmed areas, simply because their one postcard showed up at the exact moment the person was considering selling.  All the other people's cards had been thrown out because it wasn't the right time.

Dec 23, 2015 03:03 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony and Suzanne Marriott, Associate Brokers I have suggested few agents in my office - and they got about 3% response compared to other direct mail campaigns.

And direct mail piece needs consistency - at least 8 mails on regular interval (less than 3 weeks apart) I think.

Personally, I'd advertise on Facebook - and may have better ROI.

Dec 22, 2015 02:45 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

I am considering Every Door Direct Mailing... I look forward to more answers to this question.  Thank you!

Dec 22, 2015 12:52 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I am thinking of doing it.

Dec 22, 2015 06:34 AM
Val Evans
Scottsdale, AZ

It's not in the quantity, it's all in the quality of your message. I suggest if you're seriously considering doing an extensive direct mail campaign, you find yourself a decent ad agency that can help you with your branding and can design unique tailored pieces that will specifically target your audience. Stay the hell away from whatever your company or a mass marketer is offering... unless of course you love throwing your money away. 

Dec 22, 2015 05:04 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Why waste money mailing to people who might be renters or have no equity? I sort through the tax database and only mail to households where they have owned more than 8 years. This way only owners get a card. I send the list to my printer and they do the rest.

This last go round was 3 cards to 1,000 owners and one listing but it gets better the longer I stay at it.

Dec 22, 2015 04:18 AM