Sandra Graves, Realtor (Keller Williams Realty)

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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We have pulled out of all print media to promote our Open Houses. So we will place our AR blog posts on our Business Pages and then BOOST the post to reach FB users in the SAME Zip Code !

Dec 21, 2015 06:26 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Sandra. I would contact a pro for advice that knows how to get the most of your financial efforts, speak to Kyle Reyes. No one knows the the dark pages better than he does.

Dec 21, 2015 05:33 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

In the past I've done two FB ads where I've boosted a post about an upcoming open house.  The ad spends were $15 and $20.  I even did one on Twitter for $20.


First FB ad was targeting a radius around the listing with nothing really fancy.  Second ad (different open house) targeted a couple different radiuses around the house and some zipcodes as well to get people from areas likely to move there, but to exclude areas that were too far out.  I built a custom audience based on people FB thought were likely to move and then people who had interests I thought would correlate with the house and in general real estate.  Such interests included the major brokerages (Re/Max, C21) plus people who liked Zillow and and anything Realtor basically, plus people who liked house shopping shows and home flipping shows.  Twitter allowed me to also create a similar audience.



ZERO people came to the open house from FB or twitter, from either posting.

Website traffic went up considerably!  I linked to the listing's full info page in the ads.  Most of the traffic came from Facebook.

Interaction - I had a few shares on twitter and some "wow that's over priced" comments from people who live in an area with lower property values.  I had to do some damage control there, luckily his friend also talked some sense into him.


In general: I recommend Hootsuite's social media certification program.  It goes into detail on all the social ad targetting options on the main three platforms.  All you need is a Hootsuite FREE account.  The certification costs money (and is not needed for us) but the training is free.  It is where I learned how to do what I described above.

Dec 22, 2015 02:21 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sandra: I gain a lot of leverage from local FB groups (in the way of new prospects and even clients) so I use my FB ads a bit differently than others may do (i.e. sending consumers to specific landing pages). I tend to write 3-4 1.5K+ articles a month on my WordPress site and like to promote those to generate more social media attention to those articles. It has been working well.

On the occasions where I am specifically looking for direct prospects from my ads, I make sure to be as specific as possible, always drilling down to as local of a demographic as possible (i.e. my city, age between 55-64, etc.).

FB ads are relatively cheap as well so spending $20 to try one out can help you get a feel for them. If you decide to pay someone else, I would discuss it with Kyle Reyes who might be able to assist.

Dec 22, 2015 12:36 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I'm just starting to research this. Back at you Media does my business page and offer the advertising service.

Dec 21, 2015 08:49 PM
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

I have been researching the dacebook ads but I haven't placed an ad yet.

Dec 21, 2015 08:49 PM
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

I need these answers too as I'm a bit befuddled with FB.

Dec 21, 2015 06:00 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

This is an area I like to learn more about also. Parked.

Dec 21, 2015 04:50 PM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Home valuation site and target a specific zip code with that areas specific name. Easily 6 listing leads a day on $5 budget. 

Dec 22, 2015 02:40 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I have never used any adds, worried that it would just fill my phone with unqualified callers.

But I do post my blogs to one of my fb business pages and it gets great exposure there to both readers and google.


Dec 22, 2015 12:46 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I think you have to be specific with you target market in terms of age and market area. I see giving away something attracts people to like your page or just be engaged. I am doing an ad now and am attracting alot of people but they are not necessarily in my market area,  In the end I am not sure i accomplished what i wanted so i will need to do another campaign.

Dec 21, 2015 11:11 PM
Chris Locke
Acton, CA

Using Facebook Ads is easy & effective.  You also don't have to pay anybody to do it for you.  

Here is a free video course on setting up & using Facebook Ads For Agents: - This will help you get started with Facebook Ads.

Dec 21, 2015 10:42 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Anita Clark is the Facebook guru!! She can point you in the right direction with her Facebook Fridays group..check her out!

Dec 21, 2015 10:27 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

First, you need to understand how the 'big bucks' advertisers present / create their value position. You may find it helpful to read "One Thing"

As a result you will have created a list of your things as well as those to whom those things is most beneficial.

Your 'thing' is your product while those who will benefit most will be the destination you determine in your selection criteria within FB.

Be aware, you will need to have in place at least three validation places. They are:

1. Professional validation (your broker or franchise website)

2. Social validation via blog or testimonials

3. Escalator

ALL ads link to a landing page. The landing page includes convenient links to the above three.

If the visitor takes action w/o leaving a telephone number, enroll them in up sell strategies. If they leave a phone number. stop what you are doing and call.

CAUTION: you know your market place better than anybody. If you engage a 3rd party to manage your FB advertising make CERTAIN you retain all control of the content of the ad. "What's your home worth" is what they will want to sell you......that should be a 'red flag.'

Be aware, FB advertising is the only advertising you need to do.

Dec 21, 2015 09:42 PM
Roy Kelley
Retired - Gaithersburg, MD

I have never used Facebook ads.

Dec 21, 2015 09:13 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

What Pete X with X Group Real Estate Advocates, Huntington Beach, CA 714.459.2017 said

Dec 21, 2015 08:48 PM
James Dray
Fathom Realty - Bentonville, AR

I have a Facebook Business page.  I post all my blogs to it.  

Dec 21, 2015 08:47 PM
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

I haven't started yet, because I am finishing my website.  That being said, I will definitely look at this option in 2016. There is much data to advise this course of action in marketing your area.

Dec 21, 2015 08:44 PM
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

In the past, ive been promoting a listing, so it went back to a property page.  I'm going to start linking it into a landing page to get emails.

Dec 21, 2015 07:40 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Sandra. I too am interested in the possibilities of Facebook. I'm not sure I want to pay for the ads though.

Dec 21, 2015 05:17 PM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

I have not been successful w/ it, but it is important to have a strong landing page.

Dec 21, 2015 05:15 PM
Toronto, ON

I don't pay for FB ads.

Dec 21, 2015 04:40 PM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Sandra Graves you may want to check out listingstoleads it's only $30 a month and they have lots of info on it.  Also google the Curaytor guys

Dec 27, 2015 12:04 PM