Remove the tub completely and make it a walk-in shower with a rainforest shower head mounted on the ceiling.  Add in a secondary detachable shower head.  Maybe even put the enclosure all the way up and have side mounted shower heads and the ability to make it a steammer too.  If money is no option.  Redo the tile to something modern, maybe put some stones on the floor of the shower.

P.S.  I have a jetted tub in my shower now (house came that way).  I've used it MAYBE twice in five years.  I'd put the above in when I remodel my shower... probably in the next 1-2 years... but not for resale.  Just for me. 

take out the whirlpool tub and put in a deep soaking tub

I think we are all feeling the bacteria in a whirlpool tub.

The biggest issue is bacteria, invisible health crap in the plumbing.

I would replace the whole thing if dated.

I had a jetted tub for years and used it only a couple of times.  We had a hot tub which we used all the time.  I do miss the hot tub now.  Guess I'd go for the nice soaking tub, which I think is more sanitary anyway.  

From appraiser's perspective change the faucets. 

Take out the whirlpool tub and replace with a nice soaker tub with upgraded tile surrounding and upgraded faucet.

Good morning Sally. I don't always do enough research when it comes to our home, but more about looks and how it will make us feel once it is in place.

Sally and David, when you start fooling with bathroom faucets, a lot of time you can't change just one.  You have to go to the sink, then the towle racks should match.  Then the TP holder. 

Clean and paint!  If something show wear then change it otherwise think twice

Probably replace with a deep tub.

resale

C)  As others have said, ditch the tubs and go for a high quality shower instead.  Keep a tub in the guest baths for when the toddlers need a soaking, but in our market the adults want a good shower.

Sorry Sally, I am just too cheap, I would probably just clean up, paint, and look for a new owner who likes the whirlpool like it is.

I do not think that the presence of a whirlpool or its finishes will make a difference. I'd rather spend money on other finishes and decorations to make  a property look stylish. 

If a tub exists in another part of the house, remove entirely from master.

Install a big party shower or expand the walk-in closet or install linen closet or a chair for mani/pedi, massage table, surround mirror.

Watching TV, buyers seems excited when they see soaking tubs. In reality here, Walk-In-Showers are now being asked for... 

Take out the whirlpool tub. Soaking tub or nice big his and hers snail shower.

I think the soaking tub is in vogue currently.

I vote for removing the whirlpool tub and installing a soaking tub. However, if there are more bathrooms in the house, a walk-in shower might be a good idea.

I have been busy with some updates lately but I am doing it to please me!  It may not be perfect for resale but it makes my face happy.

Since money is no object I would put in a nice soaking tub.

Faucet finishes matter but not so much the shirlpool vs. the soaking tub. Pretty mirrors and light fixtures are important too.

Sally,

We had a big whirlpool tub in our home in Napa.  I used it 4 times in the 6 and a half years we lived there, and Ron used it about 10 times.  The fixtures did not need renovating.  The owners loved it as is.  A

Whirlpools don't seem to be a big feature like they were 10-20 years ago. If money's no object, I'll go for the new soaking tub.

Answer A for resale, matching finishes to existing (vanity and shower) or changing all to the same.

It would depend on the size of the space and the number of other bathrooms in the home.  Personally, I'm not a fan of whirlpool tubs so I'd likely remove it.