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Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Z is a minefield of inaccurate information. I get calls for properties that sold months ago. Not my listings since I do update Z but the buyers are frustrated. I give them my website and they are happy to have an accurate search engine.

Dec 19, 2015 04:02 PM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Consumers want idx, so if you don't have it, they won't stay on your site. A site without idx is not a real estate website. 

Dec 19, 2015 08:49 PM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

I think an IDX site on my web site is a lot better than sending clients to Zillow or Trulia.  Also, our IDX sites are a lot more accurate than either of them.

Dec 19, 2015 08:32 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

You are assuming Zillow has all the listings, which they do NOT. My mls, which is one of the largest in the country has no contract with Zillow and does not send them listings. One of the largest local/regional independent companies stopped sending listing data to Zillow over a year ago now.

People come to your website to search and you need IDX for that. Why would you want to take them off your site and send them to a portal like Zillow where they can contact another agent?

Dec 19, 2015 10:21 PM
Toronto, ON

Zillow exists but does not want to expand to our great nation just a short distance from Zillow's headquarters in Seattle.  IDX is only one way to display listings.

Dec 19, 2015 04:45 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

RealtyZap . we all know Zillow does not have correct listing information - as much as any MLS has.

Plus, it's all about being LOCAL, correct? Zillow is NOT local!

Dec 19, 2015 03:55 PM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

I think an educated client will use your site over Zillow anyday. If you have a custom site and can get all the IDX to pull in under your domain you can out rank Zillow.

Dec 19, 2015 12:46 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I don't have a great IDX.  I have the one the board provides, which is a simple search.  A full featured one would be nice, but I just don't see someone going to my site versus realtor or zillow for property searches.


Now if Zillow, Realtor, most IDX sites and all the othe sites would stop showing contingent homes as "Active", that would make my life so much easier!

Dec 20, 2015 02:23 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

I want IDX on my website.  But I am not giving it as much front-and-center prominence as before... because yes, the consumers are on Realtor dot com, Zillow, and Trulia.

Dec 19, 2015 11:28 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Zillow is pretty erevilant in my market and I agree with all the coments above/below mine RealtyZap . 

Dec 19, 2015 11:02 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

The IDX will be more accurate since it is data from the MLS that in my market changes every 15 minutes.

Dec 19, 2015 10:40 AM
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

Yes you need IDX ... You can out rank Zillow but it's hard or you need to ppc to compete. The other way to choose a lead gen web site but that's a whole other topic. 

Dec 19, 2015 09:19 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes, it is.

Feb 27, 2019 08:40 PM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Yes personal idx is necessary. You can fight Zillow, Redfin, Trulia, movoto, and by creating sub pages of longtail specific phrases.  The developers at these companies are not local.  They don't know "tennis court properties" are a searched term in your market.  Or golf course villa. Ect. 

Jan 06, 2016 11:28 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Although Zillow is filled with inaccurate data, it still seems to be where consumers go for real estate information. You can't talk to anyone about real estate without them mentioning Zillow and their Zestimates. I find it very unfortunate that people have been so duped by it all, and hopefully people will learn there are better sources of information.

Dec 22, 2015 06:52 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I haven't checked lately but know I outrank on several longtail keywords in my area.

Dec 20, 2015 11:37 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

This is another reason why we selectively syndicate our listings

Dec 20, 2015 12:34 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Greg Cremia has this one covered.

Dec 19, 2015 11:08 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

A site without IDX is like a day without sunshine?! 

Dec 19, 2015 11:01 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I sometimes wonder if it is necessary. My selelrs called me wwhen they did not see information on zillow.

Dec 19, 2015 10:16 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 I would say yes.

Dec 19, 2015 07:18 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Yes. No. Sometimes

Dec 19, 2015 02:11 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I think outrank Z, Homes, CL etc...


Dec 19, 2015 10:42 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Yes I have out ranked zillow on my local target market.

Dec 19, 2015 08:19 AM