I would hire someone to drop off monthly goodie bags to specific farm areas.

Tony,

I would spend it on creating a brand and identify an under-served marketplace.  I would develop a strategy, and then work it like crazy.  One of our clients just beat out the two heaviest hitters in Santa Barbara and they have a new listing priced at over $6million.  We got a big Thank You from them with their Thanksgiving wishes.  

I would do Facebook target marketing and more mailout marketing. $10,000 would cover a lot of territory.

 I'd set up a seller's website; a buyer's website and a new construction (niche) website.... I'd have all three loaded with quality content until the $10k was gone....

I'd probably do print media blitzes. I've not heard that radio and tv are all that effective. Not sure I'd trust unlicensed doorknockers to set appointments for me.

Free? Website, email blasting, postcards, calendars-in that order

 Good Saturday morning Tony and Suzanne. Most likely, some type of print advertising that would go out in bulk to particular farms

Tony and Suzanne Marriott, Associate Brokers if used wisely for Facebook ads - I am sure you'll get 10 listings....and you'll save $9000, too!

I'd use it online...there are several places I'd spread it out, but likely would do PPC or FB ads.

Probably TV.  I did several ads a couple of years ago and more than made up the fees.

I'd do a combo of the following:

• Door knocking material (but do your own knocking).  I like the lottery ticket idea mentioned below.
• Past client party, but they need to bring a friend or two.
• Facebook and Google advertising.

I don't see radio or TV being useful.  I listen to mostly MP3s when I drive.  On the odd chance that I'm listening to the radio, I change the channel when commercials come on or turn off the radio.

TV, I don't watch live TV anymore along with many millenials.  Streaming and iTunes/Google/Amazon purchased seasons for me.

I would test direct mail (EDDM).

50% Facebook

20% Grass roots (lottery, CIS, affiliate, event, coffee)

20% EBM direct response marketing

10% Bird dogs

More internet marketing -- Facebook, Twitter, etc.

Ken Jones nailed it! Rather than waiting for business to come to you, go out and take your business to the masses by talking with as many people as possible. Lottery tickets are cheap "ice breakers" to give away. I don't know of a single person who would turn down a free lottery ticket in exchange for a few minutes of conversation. Think about how much business you'll be doing if one of those people you talked to hit it big?

I would spend it on promotional material such as videos and flier templates that I could re-use as I need.

In our market, you can do a question and answer session with a DJ for about $600 for 15 minutes.  I'd do some of those along with Mailers to your farm areas with your resume and list of recent sales in the area. 

Direct mail to a very targeted list.

I do lots of direct mail already. Produce a local/regional TV series about real estate in our area, and invite past clients and local experts to be guests. Interview/presentation/Q&A segments. 12 episodes, 10 minutes each. Buy time on local/regional stations for first run, then YT for reruns.Actually creating prototype now.