The best way to find your USP (or UPS), is to take your 10 best clients to coffee or lunch; "why did you hire me?" 

or for repeat offenders...

"What is it about my service that keeps you coming back to me?"

Same with referral partners: "Why are you confident in referring me as often as you do?"

Your clients will give you the adjectives & reasons why you are unique.

Because self-claiming "good customer service", "better service", "my experience" "our use of technology", I'm a Realtor", etc., is not unique...we're all saying that. Your clients and best referral sources know better than you do, why your unique...they hired you, they continue to refer you. Ask. 

What Thomas J. Nelson, Realtor said...

I;m The Flooring Girl, and I help empower women to make smart decisions on their home.

Michael Thornton - my cultural background.

The buyers feel comfortable with me because they know I will understand their want s and needs.

Sellers feel that I will be able to guide to to 'prepare' the home for sale the way it should be for buyers.

Works both ways - communication is the key.

We answer our phones on the weekends.

I am unique and funny and approachable. People seem to like me. I don't appear to be your average stuffed shirt agent. I also have a local reputation of getting the hard deals done, and being a real go getter (one of my sellers says that why she listed with me...she had heard that about me.)

I would have to say my drive to be the best Michael Thornton ....I am so competitive ....I always want to win ...

Great question!

It varies by the project, but with 30 years at this game we are pretty good and that puts us ahead of most.

Michael - It is not easy to come up with a truly Unique Selling Proposition. Everyone says great service, marketing skills, I know the market better than anyone else, am a good listener, etc.

Your best bet is to do what Thomas J. Nelson, Realtor suggested, and ask your clients why they hired you.

I try my best to see everything from the viewpoint of my clients.

I know my market better than all the others.

I'm very good in service I provide, I know local market and am willing go above and beyond to make my clients successful in their real estate goals and dreams. 

My work ethic.  From what I hear from clients, there are many things but that is what I believe seperates me from some but not all.  Not everyone is a good fit for everyone else, chemistry with clients is important.  Establish respect and trust.

we're listing agents and WE have the most inventory.... that's a good separation marker!!!

My follow-though and always do what I say I will do with proof that it was done above and beyond expectations.

RESOURCES. Knowing who will know if I don't.

Better service.  

For my it is is my commitment to offer some of the best service possible. 

Thank you for the question. I like all the asnwers here.

Alway called that a UPS, Unique Positioning Statement. Ours is Traditional Real Estate Values Delivered with the Speed of Technology. My personal difference is a real estate investment specialist. That is all I do.

my experience

Funny, I had that discussion with one of my agents yesterday. Her homework was to come up with her USP.