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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

The best way to find your USP (or UPS), is to take your 10 best clients to coffee or lunch; "why did you hire me?" 

or for repeat offenders...

"What is it about my service that keeps you coming back to me?"

Same with referral partners: "Why are you confident in referring me as often as you do?"

Your clients will give you the adjectives & reasons why you are unique.

Because self-claiming "good customer service", "better service", "my experience" "our use of technology", I'm a Realtor", etc., is not unique...we're all saying that. Your clients and best referral sources know better than you do, why your unique...they hired you, they continue to refer you. Ask. 

Nov 19, 2015 09:22 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

What Thomas J. Nelson, Realtor said...

Nov 19, 2015 10:27 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I;m The Flooring Girl, and I help empower women to make smart decisions on their home.

Nov 19, 2015 07:31 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Michael Thornton - my cultural background.

The buyers feel comfortable with me because they know I will understand their want s and needs.

Sellers feel that I will be able to guide to to 'prepare' the home for sale the way it should be for buyers.

Works both ways - communication is the key.

Nov 21, 2015 12:10 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

We answer our phones on the weekends.

Nov 20, 2015 01:41 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I am unique and funny and approachable. People seem to like me. I don't appear to be your average stuffed shirt agent. I also have a local reputation of getting the hard deals done, and being a real go getter (one of my sellers says that why she listed with me...she had heard that about me.)

Nov 20, 2015 09:29 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

I would have to say my drive to be the best Michael Thornton ....I am so competitive ....I always want to win ...

Great question!

Nov 20, 2015 08:46 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

It varies by the project, but with 30 years at this game we are pretty good and that puts us ahead of most.


Nov 20, 2015 05:38 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Michael - It is not easy to come up with a truly Unique Selling Proposition. Everyone says great service, marketing skills, I know the market better than anyone else, am a good listener, etc.

Your best bet is to do what Thomas J. Nelson, Realtor suggested, and ask your clients why they hired you.

Nov 20, 2015 04:29 AM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

I try my best to see everything from the viewpoint of my clients.

Nov 20, 2015 03:59 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I know my market better than all the others.

Nov 20, 2015 02:05 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'm very good in service I provide, I know local market and am willing go above and beyond to make my clients successful in their real estate goals and dreams. 

Nov 20, 2015 01:53 AM
Spirit Messingham
Tierra Antigua Realty - Tucson, AZ
Third Generation Full-Time Realtor® 520 471-6900

My work ethic.  From what I hear from clients, there are many things but that is what I believe seperates me from some but not all.  Not everyone is a good fit for everyone else, chemistry with clients is important.  Establish respect and trust.

Nov 20, 2015 12:50 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

we're listing agents and WE have the most inventory.... that's a good separation marker!!!

Nov 19, 2015 11:07 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

My follow-though and always do what I say I will do with proof that it was done above and beyond expectations.

Nov 19, 2015 10:37 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

RESOURCES. Knowing who will know if I don't.

Nov 19, 2015 09:54 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Better service.  

Nov 19, 2015 09:46 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

For my it is is my commitment to offer some of the best service possible. 

Nov 19, 2015 09:44 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the question. I like all the asnwers here.

Nov 19, 2015 09:25 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Alway called that a UPS, Unique Positioning Statement. Ours is Traditional Real Estate Values Delivered with the Speed of Technology. My personal difference is a real estate investment specialist. That is all I do.

Nov 19, 2015 09:14 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

my experience

Nov 19, 2015 08:52 PM
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

Funny, I had that discussion with one of my agents yesterday. Her homework was to come up with her USP.

Nov 19, 2015 06:16 PM