When it comes to land such as this, I'd suggest contacting Barbara Todaro or Endre Barath, Jr. --- two different approaches.  

Get the word out there through blog posts and the net.  Reaching out to developers is a great idea.  Any info you can gather that a developer might need would be great to have in the listing writeup.

I would write a post about it with a link back to your website.

Not knowing your area you could reach out to someone looking to build on a private site.

Brooklynn, we just sold a 12.5 acre parcel with older home on it just outside West Lafayette.  

Reach out to all the neighbors (you can access the Hamilton County tax records by using the GIS and find all the neighbors and use their mailing address to mail them a detailed brochure brochure on the property details and price.  You might get lucky if there is an adjoining neighbor or two left who might now consider buying instead of a developer swooping in and putting in a bunch of houses on small lots so it would be all subdivisions.  It is all about price and use of the land whether you end up with a neighbor, future homeowner, or developer.  Your neighbors will get back to the seller one way or another how you have reached out to them to sell the property and your seller will like your efforts!

I don't want to burst your bubble, but having worked with developers in the past, I can almost guarantee you that every local developer in your community worth their weight, is fully apprised of what that piece of land and it's development potential is worth. Obviously there's a stigma somewhere.

Brooklynn Shull Check with the County/City officials. There could be a reason why it has not sold. Is their reasonable access to utilities such as water, electricity, and sewage? Can the property be subdivided into building lots? What is the local zoning? This information will also help you market the property. Good luck with the listings.

Brooklyn,

You have great advice here by  both William Feela and Paul S. Henderson, Realtor, Tacoma Washington .  A

I would first check with the local gov. agency that controls what you can do and then contact the developers.

The others have given you good answers.

Believe it or not, 12.5 acres is not really that big, it would be a pretty small subdivision and the cost of the infrastucture might not make it worth the investment.

Brooklynn, one thing you might want to make sure of - what is the zoning and what would a developer have to do to subdivide the land into a subdivision?  There might be some reason why it didn't sell, and I'd do a lot of reserach.  And I think that contacting developers is a great idea.

Good advice here, and dont forget to send a note to the people in the adjoining subdivision, buying a piece of land near by like this would be a treasure for some and others may buy it to keep it from being developed.

Brooklynn,
Way to go get some business. Just be sure there isn’t some reason, environmental, title, etc. that you don’t know about that has kept it from selling. On the market that long, people have considered it, why didn’t they buy it. Yes, experience turns us into skeptics.

go to the developers of the other subdivisions and introduce the land to them.... tell them you have it listed .....I'd waive my commission to secure the listings....but that's not a common practice....and that's why many real estate agents are not successful at listing subdivisions....we are negotiating two tracts of land now that are next to each other and owned by different people....one of our developers wants both.... we act as facilitators...we don't represent either party.... they have met and sat with each other....and walked the land together...we are there just to be present in case the tide turns!!!!!! smooth negotiating now.... once the offer is written, we are the middle guys.... we go back and forth until a deal is together.....there's no commission paid....but we'll have about 200 listings....

market to builders if the abutters don't want it...go online with the right keyword phrases.... land for sale in your town your state.... get the list of local builders from the builders association in your state.... do a mailing....I don't put land in mls... most agents don't know what they're looking at and/or how to close a builder .... or how to research what concept will best fit on that parcel in that area.... or know the zoning laws .... etc.... run with it yourself.

Market the holy heck out of the property, and include lots of maps and aerial views, AND proximity to local points of interest/easy access to whatever is most important.  Use reverse marketing (Loopnet has an easy portal for that) which will help you target people already looking for that type of property. Join groups of land-heavy brokers (use LinkedIn for that) and share with them . . . I love land - it doesn't have roof problems or leaky pipes! OH! And also, make sure all due diligence info (zoning, utilities, permitted and potential uses) is available in your info packet. Make it easy for a buyer to say 'yes' -- especially if their agent isn't as knowledgeable as you. Good luck!

Make face to face contact with those builders and developers.

I hope you are a member of the local builders association and are actively serving on committees.

You have to weigh each offer on it's own merit Brooklynn Shull