Cayla Langhammer, No Income Verification Lending - Velocity Mortgage (Velocity Mortgage Capital)

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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


This is NOT an either/or choice. You MUST do them all, including direct mail.

Some will answer their phone, Some will not.

Some will be curmudgeons, others will not.

It all part of the territory.

You are right in your focus. The most efficient access to agents and their buyers is through their broker. 

HOWEVER, seeking investor and commercial market activity rarely aligns nicely with those whose business is 95% residential, occupant buyers.. A real message disconnect exists.

Become skilled at marketing and stay the course. But you need to think seriously if real synergy exists between your product and those to whom you are pitching which seems to be brokers whose agents are SFH, occupant buyer, focused.

SUGGESTION: offer free introductory training through the broker for those agents who may want to diversify their business portfolio. Make certain you include self-directed IRA, 401K purchases, creating LLCs and of course your solution.

Oct 19, 2015 11:43 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

I prefer that information is sent to me in emails.  With email, I can process the information at  a time that works for me.  If I just get a call, I may be busy and not give the information the attention it might deserve.

Oct 19, 2015 09:46 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Personally, I don't take calls like this.  An email would be preferable.


Oct 19, 2015 09:04 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

emails are preferred to phone calls.

Nov 24, 2018 08:58 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Cold calling is brutal and no one likes it, neither the caller nor the receiver. I much prefer an email.

Oct 19, 2015 08:45 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

As my answer would be so be most of the others.  Email.  The problem for you in listening to that advice might be reason stated.  "So I can delete it or see if it interests me. "  My feeling also.  You then decide if face to face is better in building a relationship rather than someone just deleting or filing your emails.  mark 

Oct 19, 2015 06:03 PM
Sandra Graves
Keller Williams Realty - Folsom, CA

An email with a catchy headline so I open it. I would probably delete a voice mail but an email I would file away in case I needed your lender's services in the future.

Oct 19, 2015 04:51 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

email - that way I can ignore it if I am busy. 

Oct 19, 2015 12:36 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Emails.  Definitely emails.  Emails are easier for me.  I can scan the subject in the time it takes you to say "Good morning" and I'll instantly know if I want to spend time reading it or deleting it.

Oct 19, 2015 11:27 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

I talk on the phone too much already.. email.

Oct 19, 2015 09:25 AM
Cindy Davis
SD Home Source Realty - San Diego, CA

Email - but there are so many of those, they get trashed. I still think going where the buyers are makes more sense, i.e. open houses, Realtor meetings, etc.

Oct 19, 2015 08:53 AM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

emails for sure. i dislike my phone taken up with cold calls... your portfolio do you have spec home building programs. we do here but at hard money rates. if you do please contact me. hows that for turning a table ? a warm lead

Oct 19, 2015 08:14 AM