Susan Jacobsen, 20 Years Providing WOW Real Estate Service (The Alliance Group Realty)

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Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I'd say it depends on your target market.  I need the worldwide reach of my Brokerage's Brand but my clients depend on me for my local expertise

Oct 09, 2015 06:59 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I left a National Brand because they Nickel-Dimed us to death and then gave very little support. a "National Brand" is not an avantage to me!

Oct 09, 2015 01:13 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I NEVER have to explain who or what REMAX is.

Those working under the banner of "Slobber Real Estate Group' just might have some 'splain'n' to do. Lot's of 'splain'n to do.

I take that time to share the results, benefits and outcomes for which they have great concern.

Yes, people CALL me because of the BRAND.


Oct 09, 2015 06:52 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I'm not big on national brands.  I've always worked for medium sized locally owned companies with a great local reputation.  The large national companies tend to have lower per agent income levels, and they provide fewer services for their agents.  Many of them look at each agent as a little profit center for company marketing materials.

Oct 09, 2015 12:59 PM
Anita Allen
Levin Rinke Realty - 850-377-4410 - Pace, FL
Your Realtor for NW Florida, Pace/Milton/Pensacola

It depends on your market.  I am with Coldwell Banker and it is well known. I believe it helps because of the name recognition.  I can't imagine being with any other company.  

Oct 09, 2015 10:43 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Susan, I think, it depends on the agent and the market, but national franchise firm can help.

Oct 09, 2015 10:12 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It is depending on your marketplace.  Certain national brands do not translate as luxury brands.  A

Oct 09, 2015 08:01 AM
Roy Kelley
Retired - Gaithersburg, MD

Much depends on your market. In the DC Metro market, affiliation with a national brand gives the agents a definite advantage. I selected RE/MAX with no regrets.

Oct 09, 2015 07:17 AM
Susan Jacobsen
The Alliance Group Realty - Hilton Head Island, SC
20 Years Providing WOW Real Estate Service

I really inherently agree but our buyers come from other areas that the brand is very important and sometimes it's difficult to combat......

Oct 09, 2015 06:44 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Probably low % of importance depending on what area you live in. But some sellers do prefer a recognizable name brand, and feel they'll get more exposure from it.

Oct 09, 2015 06:40 AM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

Good morning Susan,

I started with a national franchise, I now have my own company. I do better now than I did with the national company. In my opinion customer service is what customers want or prefer.

Oct 14, 2015 01:40 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I do see an advantage for some agents, but I prefer to be in a small, locally owned office where people actually give a care about other people and not just about making a sale. 

I think some of the franchises just care about sales and making that happen. I'm in this business to help people, and my office is all about that. 

I'm also in an extremely rural area. Irrigation water is a big issue. My office is the expert on that issue. If we can't answer your one can. When it comes to issues with rural you want the local experts, or the big chain that just wants to sell a property? Other offices call us for advice or they wing it. Do you want your agent to wing it?

My broker has owned this office for over 40 years. We know real estate in this area and we know how to get the deals done. 

Oct 09, 2015 02:56 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

I have worked in both and managed both  --- I think it is entirely up to the agent.

Oct 09, 2015 02:32 PM
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential



It depends on who you are and your market. I do highly agree with Ron and Alexandra that brands often don’t translate to the luxury market. I have had much better luck as an independent that the two brands I worked with.

Oct 09, 2015 01:55 PM
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

From the outside looking in ... the independents and boutique firms are (generally speaking) more nimble on their feet, more receptive to implementing new ideas and seem to have a greater degree of esprit de corps than national brands / firms... but I suspect it varies by market and location.

Oct 09, 2015 09:15 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Never worked for a franchise and have no intentions of doing to in the future. I'm 24 years in.

Oct 09, 2015 08:40 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Like Susan Emo in my market the intenational reach does help. But local expertise is the biggest factor.

Oct 09, 2015 08:23 AM
Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

Some people think it's really important and others don't care.  There are plenty of really good and not so good agents at each type of brokerage.

Most people hire the agent based on the agent's knowledge, expertise, trustworthiness and likability; not the brokerage for whom they work.

Oct 09, 2015 07:58 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

People do hire the person, not the name of your firm, however the big firms to often offer much better training and technology opportunities.

Oct 23, 2018 11:29 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Big brands have their benefit, as do smaller brands.  For new people a large brand may have some good training and marketing opportunites that a smaller brand may not have.

In the old days, you went with the big brand so you could piggy back on their newspaper ad for homes and open houses.  Today... what's a newspaper?

Oct 10, 2015 07:08 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Name recognition sometimes works against you, at least in my market.

Oct 09, 2015 10:58 PM
Jeanne Feenick
NextHome Premier - Basking Ridge, NJ
The Agent you choose REALLY does make a difference

The biggest impact is perception - but when it comes to a buyer or seller making a selection, perception can be a huge factor.

Oct 09, 2015 10:56 PM
Curtis Evans
Cabin Realty LLC/ USA, Licensed in Louisiana - Golden Meadow, LA

Patricia Kennedy and Larry Johnston sums it up for me.

Oct 09, 2015 07:31 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Susan. I work with many new agents, some will do pretty well, very quickly and others not so much. Training with a large firm is usually better, but if the agent doesn't focus on social media they will not be as successful.

Make it a great weekend!

Oct 09, 2015 07:20 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Where I live and do Business the brands mean nothing... it is all about the service and word of mouth reputation. But every area is different. I dont think people make a long term choice based on brand of the company I think they choose a person they can trust.

Oct 09, 2015 05:21 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I've been with both and prefer a big national name like RE/MAX... it increased my credibility and my business.

Oct 09, 2015 05:13 PM
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI

I have just left my national brand but it was very useful in expanding my reach into a broader market. Now that I am focusing more on my local community and have built my reputation it is not as important. 

Oct 09, 2015 10:47 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Not inherently important unless you feel that the support you get for the money you pay is possitive and helps you do better. It can also be very good if you are new but I have mentored some young agents who were with franchises that tout their education and it seems very lacking. So maybe it depends on the broker and if they care. It also has very little to do with a client making a choice.

Oct 09, 2015 07:55 AM