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I would start by building a marketing list for this niche. You can do that with a targeted squeeze page. See this blog post for example: http://activerain.com/blogsview/4674007/real-estate-landing-pages-a-quick-how-to-guide
Create the page, Do some marketing to get traffic to the page. Build an email marketing list of potential first time buyers. Send them a little content before the seminar. Then send an email out to entire list to announce seminar date and get RSVP.
This helps to pre-launch the seminar. Builds some marketing momentum for you too. And in the process you'll get your brand in front of more people.
Michael Thacker - Re/M...
Team up with a lender and a CPA - put together a good presentation with them where you each cover a different topic.
Market in places where FTHB will see your marketing (facebook, apartment complexes and areas around apartment complexes, local schools, grocery stores, craigslist, etc)
Michael Thacker - Re/M...
Lisa, first, welcome to real estate! One thing that's important - it's best to wait until you know more about real estate than the first time buyers who are going to attend your seminar! To help out, invite a seasoned loan officer and settlement attorney to be co-presenters.
Michael Thacker - Re/M...
First of all - Welcome to ActiveRain. You are at right place at right time! This is the best platform for anyone related to Real Estate.
Lisa Gramby I used to have many first time home buyers seminars and will have one in couple of weeks.
Teaming up with lender is the best. Prepare your presentation slides and go over the purchase process in your state, myths of buying, how they can save by buying a home - and what not.
Call me later today if you have more questions.
Partner with a mortgage loan officer and have a seminar on qualifying for mortgage financing.
Suggestions and advise.
#1. Do you understand the business ramification of choosing to work with First Time home buyers? If you embrace the defination of this group of buyers to mean, "Have not owned a house in three years"...you are good to go... be aware, there are reasons they are renting.
#2. What is the most important issue a renter has regarding buying a house? Make certain you can HEADLINE this issue. You only need one thing.
#3. What does the buyer need to make a decision? Security. Make sure you create or identify the economic safety net that empowers them to act.
Everyone on your team has been hand selected by you because they know how to use their resources to amplify your solutions.
Weave the 'mechanics' which most newbies are fixated to share, into your message so the process is covered well.
Leave with the attendees a loyaly mechanism (such as the safety-net) to keep them in your audience. Do not be discouraged if the 1st event does not seem to produce results. Make this a 3rd Thurday event and eventually the rain will fall.
Here is a suggestion . You need to learn about a neighborhood and then invite other people to walk around and learn with you . Get a list of homes tgat are on the market and lust that has sold and become the expert . Anybody you see in the community hand out your business card .
When I held Buyers seminars, I would invite my team -- loan officer, title representative and home inspector. This gave me lots of help so that no one felt left out during questions after the session.
I also had refreshments and another person to help with those.
Go after second time buyers, more money, less headaches.
My advice is to avoid first time buyers if possible, concentrate on listings instead.
Keep it interesting. It might be a good idea to have a skit where you and another agent and a few people demonstrate the different types of agency--buyer agency, seller agency, dual agency, etc.
I love this idea. Sounds like something I need to consider. I'm bookmarking to come back to.
Try and get some other agent involved. Have a lender, title company, inspector, moving company and any other vendors you can get to participate and share in the cost.
Good Thursday morning Lisa. Team up with a mortgage person, title person and a home inspector. My suggestion would be to keep presentations short as if they're too long, folks will lose interest.
John is spot on, get help that can explain loan types, tax benefits and perhaps even a credit repair specialist.
I would ask local agents who are experienced to talk and share some of their stories of how they made it.
Team up with another couple of agents, a home inspector, lender, and title company. That way all of you can collaborate and bring something of value to the seminar and share the expense.
Apartment Complex's are known to have a heavy renewal time in February of each year. Start sending out invitations to your seminar now.
Hello Lisa, I agree with Patricia in that you definitely want to be knowledgeable. Do be sure to team up with Lender or Title company Representative that you are comfortable with. Work with them on the presentation and be up front with them about your being new and do not want to get caught stumbling on possible tough questions. People want to help new people who are showing a sincere interest in growning and learning. Best in what ever direction you decide. Mark