We use very little of this

It is consistent--300 or more postcards per week

The consistent element in the direct mail is the yellow border. The content, of course, changes based on purpose.

Sometimes, to test if RAS is intercepting my message, I do not use the border.

I customize each mailing for the target property.

Good morning Lise. I do no print advertising, I'd be embarrassed to tell you the last time I wrote an ad.

 Good Wednesday morning Lise. Even though I do not mail anything, I am working on a system to periodically get some form of print in real estate agents hands.

We don't mail things often but when we do it is a very targeted and specific purpose.

It is consistent in each mailing piece for that mailing, but the next mailing must be different.  For example, if I did one mailing per month, it would change every month, but the people on the mailing remains the same, with a few additions along the way.

We don't use print mailing advertising Lisa, but if I did, it would be consistent.

It is consistent to our farms, and a different type of mailing to our past clients. So, two very diffent types of messages, each consistant to that group.