When sending direct mail to past clients how do you follow up after? A phone call or an email. Also, how soon after the direct mail goes out do you follow up?

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ERIN PULVER, Realtor servicing Schenectady and surrounding area (Coldwell Banker Prime Property)

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The Woodland Team of Texas

The Woodland Companies - Austin, TX

Land Specialists

As time allows, often times not at all

Dec 20, 2018 11:52 PM

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Bob Crane

Stevens Point, WI

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Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

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phone call

Jun 24, 2018 11:32 PM

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Bob Crane

Stevens Point, WI

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Harry F. D'Elia III

WEDO Real Estate and Beyond, LLC - Phoenix, AZ

Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I start calling 8 days after I sent out the mailing piece.

Sep 18, 2016 11:14 PM

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Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Coldwell Banker Realty

If I have their email address I don't send direct mail

Sep 11, 2016 11:09 PM

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Tammy Lankford,

Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA

Broker GA Lake Sinclair/Eatonton/Milledgeville

totally depends upon what it is I mailed. I'm about to mail out " did you get your tax bill post cards?" and if I don't hear from everyone on the list in two weeks I'll follow up with a call. But I also mail them a Christmas card, no follow up for that.

Sep 01, 2015 01:36 PM

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Roy Kelley

Retired - Gaithersburg, MD

Phone calls and face to face contacts are always more effective than email.

Sep 01, 2015 08:27 AM

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Annette Lawrence , Palm Harbor, FL 727-420-4041

ReMax Realtec Group - Palm Harbor, FL

Making FLORIDA Real Estate EZ

When I do mail past clients I follow Jack Barry suggestion, the direct mail should suggest what will happen next.

However, what I find works remarkably is adhering the EBM principles, which will clearly align with their observation. Basing the follow up on the 'rest of the story' creates an anticipation, or even compel them to call you.

Three days is the wait time I use. (Note: I include my address in the mailing so that I KNOW when they received the letter and/or if the USPS militated important information)

Sep 01, 2015 07:41 AM

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Jack Barry

Keller Williams Realty - Philadelphia, PA

Hi Erin:

Our past client emails look something like this "...and we will be calling next week to see if you have any questions or need any of our resources." We prepare them for the call.

Sep 01, 2015 07:12 AM

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totally depends upon what it is I mailed. I'm about to mail out " did you get your tax bill post cards?" and if I don't hear from everyone on the list in two weeks I'll follow up with a call. But I also mail them a Christmas card, no follow up for that.
Phone calls and face to face contacts are always more effective than email.
When I do mail past clients I follow Jack Barry suggestion, the direct mail should suggest what will happen next.

However, what I find works remarkably is adhering the EBM principles, which will clearly align with their observation. Basing the follow up on the 'rest of the story' creates an anticipation, or even compel them to call you.

Three days is the wait time I use. (Note: I include my address in the mailing so that I KNOW when they received the letter and/or if the USPS militated important information)
Hi Erin:

Our past client emails look something like this "...and we will be calling next week to see if you have any questions or need any of our resources." We prepare them for the call.