Bob Crane,  Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, KW Diversified)

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I don't think so.  There is an advantage to being competent, well known and well liked.  It may help at first, but the proof is in what you can do in the long run.  We have never liked the practice.  The majority of our clients only have their pictures on their web sites on the about page.  

One of our clients is drop dead gorgeous.  It inhibited her in getting listings because often the wives were jealous of her looks, so while she was single, she wore a diamond ring and wedding band so that factor was somewhat softened.  A

Jul 10, 2015 10:35 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Good looking, NO...(Look at me)  I think that this Profession realizes the advantage of being recognized by the public.

Jul 10, 2015 11:49 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I think photos on business cards help to put a face to the name, and that helps to build relationships which is more important in real estate than in most other professions.

Jul 10, 2015 11:11 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If an agents appearance makes the babies cry,  they just might consider other facets of real estate that are well established, and do not rely on a synthesized smiling face.

If one's image is an asset, (even if long past expiry date) then one should shake that asset for all it's worth. What other agent think matters not a whit.

Jul 10, 2015 10:24 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Honestly, yes I think it helps.  The truth though is that it helps in most businesses...even if it's on a subconscious level.  Height helps, too, esp for guys.  Look at studies on height and average salary.

Jul 10, 2015 09:57 PM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

No business card pictures or sign pictures for us. 

Jul 10, 2015 09:17 PM
Chris Locke
Acton, CA

I'm not going to lie....It's helped me a lot ;)

Jul 11, 2015 02:01 AM
Raymond E. Camp
Ontario, NY

As beauty is in the eye of the beholder for some things; but as a salesperson if you do not know your stuff you better become a model for someones wish list.

Jul 10, 2015 10:32 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

What an agent looks like is always a factor attached to that phone call or first contact.... if the looks are complemented by intelligence, it's a done deal....if not, they keep looking....

Jul 10, 2015 10:10 PM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

It helps if you want to star on reality TV show million dollar listing. Then you become a top agent from the publicity. It's a self-fullfilling prophecy. 

The founder of my brokerage Barbara Corcoran says:

"Go with what you got"

I go with my experience and knowledge ;-)


Jul 12, 2015 01:38 AM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

I think if you are going to put your picture on a card, it would be an advantage if you were good looking.  People can be so shallow you know.

Jul 12, 2015 12:00 AM
Rob D. Shepherd
RETIRED - Florence, OR

I guess I better get the photo off my card of me "mooning" people. LOL

Jul 11, 2015 11:55 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I think that projecting a healthy, confident image is a must.  We've had many clients reach out to us because they say we look "very nice" in our picture, like nice people.  

Image is important and it opens many doors for us, but we have to back it up as well.  

Jul 11, 2015 11:49 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

No, I think that would be a superficial way to look at it. If someone is outstanding and looks professional that is what you want for a major purchase.

Jul 11, 2015 08:36 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

God, I hope not. I see too many attractive people that can't find their ass with their own hands.  I just want someone who knows their craft and whose focus is on serving me ...

I don't put my photo on anything expect my websites.

Jul 11, 2015 07:26 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I think a professional, well-groomed presentation is more important than good looks. 

Jul 11, 2015 06:50 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

You tell us Bob? Folks would rather look at who they are dealing with to put a face with a name and voice on the telephone.

Jul 11, 2015 02:14 AM
Toronto, ON

Recognition while going about town, on websites, social media and more.

Other professions often use photos such as actors, coaches, etc.

Jul 11, 2015 01:02 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL

I keep my picture if my card and as far as the little guy watch out Debbie we are a tough bunch

Jul 10, 2015 11:27 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I hope that does not have an affect on sales!   I did finally put my photo on cards after years in the business with the push of my broker!

Jul 10, 2015 11:11 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Attorneys also use their photos and so do car salesman and insurance people. Human studies have shown that good looks break down barriers and gives the good looking people a slight advantage.

Oct 16, 2016 10:42 AM
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

So, Bob, I'd say you are good looking enought.

I think the purpose of including a photo is just to give out readers some way to connect.  In my entire time blogging here, there's only been one guy who was funny looking enough to probably leave off a photo, and he's long gone from both ActiveRain and probably the industry. 

And it wasn't just his looks.

Jul 11, 2015 05:52 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

It's a form of identification and it works. I've had my picture on signs forever and lots of people around town introduce themselves to me or insist they've met me in the past when they haven't.  I believe it helps with name recognition. I've also garnered quite a bit of business over the years from the interenet where people have told me they selected me just because they liked how I looked and that I looked like I would get the job done.

Jul 11, 2015 03:05 AM
Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

Bob, i think there are two very important distinctions in your question. Yes.... yes yes yes... (really? u think yes?) you should put your picture on cards. Cards are HANDED to someone the majority of the time. You now have met them. Shaken hands, fist bumped,high 5 etc. Whereas other forms of advertising i believe should not have your picture. Billboards, grocery stores, print ads etc. The exception maybe a flyer where there is lots of wording.In my opinion, i think the picture thing is a weakness not a strength.

very very good question


Jul 11, 2015 12:19 AM