Most of the time it is based on emotions.

Everything else equal? Price.

Adell Forbes (Realtor) - in one word - relationship!

As I have said before Real Estate is a funny business. You never know where or how your going to get business or figure out the reasons why people do the things they do during a transaction or working with them. I really think choosing a Realtor is based on impulsive decisions and just not wanting to wait and figure it out and people don't like rejecting others. I think therefore if you go on a listing presentation it is better to be last as you will have a lasting impresssion.

It is who they like the best. It is a really dumb reason. If two people present the exact same price and plan, the seller will choose the person closest to who they think is their "friend", who they like the best as a person.

Adell - First of all, I think most people know of a Realtor in one way or another - through relatives, friends, or word of mouth. If the seller does not get a referral from someone, and is just interviewing agents who are strangers, I believe name recognition is huge. If an agent can come in and their business is already recognized, and they can say they do a ton of sales, that is very important.

However, I still think if all things were equal, it boils down to who the home seller can trust and feel like they get along best with. 

Many times it is a friend of a friend that reommends an agent. Years Experience, or personality.

Adell Forbes (Realtor) I believe it is rapport. People choose people they like.

In my business, 100% of it comes from referral, so would think that would be the same in your business.

It is different for each seller and buyer.  I had one that choseme because of my professional dress.

You can offer the cheapest rates and spend the most $ on marketing, but if the seller does not LIKE you, you are out.

If they do not like you, they will also not trust you, so you are out for sure.

If they like and trust you, your fee will never be an issue.

Eve

T R U S T !!!

All things being equal, the agent who answers the only five questions the seller really has, without the seller asking,.....wins.

Adell,

It is based on a connection made, where one agent really understands and acknowledged the seller thoughts or concerns.  One would have to be a fly on the wall to answer it really accurately,   A

Sometimes it is the fee and other times merely the personality clicking.

I think it comes down on some level to who people like.

I would say the level of confidence the owner has in the agent. Confidence that the agent earned during the appointment.