We are developing new Web sites now and I will give this some thought.  Thanks for the post.

Chris Locke - worked with SmartZip - and it did pay back my investment.

I try to land people on my search page and have a search set up so all they have to do is look. If it is a seller, I land them on my get the value of your home page.

Chris,

In our experience this is done in the website's architecture.   Our SEO/SEM guru (and he really is) analyzes the marketplace to create this.  And to Gabe Sanders question, this can be done by SEM, or other strategies.  A

Gabe, good question. A completely different subject.

I like the idea and sample used here because the market is specific and it give a call to action message. Its worth a shot.

Not yet and I'll be watching for the responses you get here, Chris. I'm beginning work on some test pages soon.

Thank you for the examples. Great idea.

Other than a couple of pages on my website no. However, I am currently working on doing these to do more target marketing

I am not currently using Landing Pages but have been thinking about doing this for some time.  I have printed out your post and will be referring to is as I take the next steps to make this happen.  Thanks for the great post!  Very informative.