Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000)

Spam prevention
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hella, I am no help here. I hold one license and work in one County within the state.  It seems to me that marketing effort would be better served separately ... but what do I know

May 25, 2015 04:55 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


In my opinion, they are two distinct marketplaces.  They each deserve their own marketing.  What we share in common is the Pacific Ocean, and even that is distinctly different on each side.  A

May 25, 2015 04:46 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

On the mortgage side it's easier, but I create different lead generation systems in different areas, and use my networks in each area to keep things successful in all of my markets.

May 25, 2015 04:44 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Hella Mitschke Rothwell In your case I believe it can be done because you can attract CA buyers to purchase in Hawaii. 

May 25, 2015 11:30 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

of course, it can be done....I was once licensed in MA and RI..... and I marketed both....SEPARATELY.... two separate locations...two different niche areas.... I'd focus on each individually and market to those who will be searching for what you have in your inventory..... 

May 25, 2015 06:27 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

California is enough for me.  90% of my business is within East County area.  The rest in my greater MLS area.  It has been years sense I did anything outside of Contra Costa or Alameda Counties; primary MLS areas.  I am working with more investors so for that I tend to move further afield.  

May 26, 2015 03:49 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

 A tough question with an equally tough answer. Stay local until you build a team to support that other community.

May 26, 2015 03:05 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Thank you all for your validation that I should keep them separate, which is what I'm doing. Real estate is very different too, Hawaii is a "lien" state whereas California is a "trustee" state. Hawaii is also big with condos, and its laws are very intricate to say the least.

May 26, 2015 02:44 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

My location is not close enought to another state line for me to sell in multiple states.

May 25, 2015 11:01 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Hella. I do mortgages in eight states, blogging is the best way for me to handle reaching out. It continues to work best for me.

Make it a great week!

May 25, 2015 07:40 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I'm only licensed in one state, but if I were licensed in more, I would have seperate listings.

May 25, 2015 03:08 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Hella - I think you answered your own question when you say, "I have two different niches and teams". I would market them completely separate, but like someone else mentioned, still have links to one another.

May 25, 2015 01:57 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Don't know that I can help, as I cover only one City.     I will check back and see what advice is given.

May 25, 2015 01:16 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I don't have experience in this area, but I would think marketing them separately would be the way to go. You are probably targeting different buyers, so I would market them as their own. 

May 25, 2015 01:10 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I would do each separately but occasionally tie the two together with some specail posts. You never know who is looking and when.

May 25, 2015 07:33 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I think the answer is obvious - 2 different marketing plans and budgets.  This is especially important for real estate where it's it's important to be a local expert.

It sounds like you are already doing this w/ 2 niches and 2 teams.

May 25, 2015 07:23 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Hella - how fortunate for you.  I think two separate marketing campaigns is the way I would go although you might want to incorporate that you hold a license in both states as a tag line.  

Have you found many clients who need your service in both states?   

May 25, 2015 06:01 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

One of my team members has a two-state business. He has a team in the other state like you do and different websites and advertising for each. But you can access everything from all his sites through links.

May 25, 2015 06:00 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I've never worked a different state.

Jan 02, 2019 06:30 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

I prefer one brand serving CA and HI. I would add links to either state on one website with the counties you serve, Oahu, Maui, Kauai, Monterey, Orange County, Riverside. Dare to be unique and show California and Hawaiian homeowners how to own real estate in the mainland or Hawaii. Kanaka Maoli.

May 30, 2015 06:24 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Getting licensed in Arkansas and Kansas but it will be for investment property only starting in two cities. I will be interested inr eading comments.

May 26, 2015 04:49 AM
Keith Whited
RE/MAX Gateway - Alexandria, VA

Not a problem that I have but I would think seperately would be best.

May 26, 2015 04:46 AM
Adele Langdon
Los Angeles, CA
Exclusive Realty Inc.

Hi Hella Mitschke Rothwell I would love to know more how you do it.  I am thinking of getting my Arizona license as we live there as well as California.

Arizona wants me to come stay there to study for the license in a classroom not online, they have no other types of study.  I cannot get away right now for 9 weeks of a course, too much going on here in California.  But I often wonder how that would work out.  

May 26, 2015 04:06 AM
Doyle Davison
Hawaiian Beaches Hawaii - 714-968-6767 - Huntington Beach, CA
30 years as your Concierge services listing broker

I think your SEO marketing rep will keep them all separate by community or down to lot block and track.

May 26, 2015 03:25 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I know that it can be done.  I know those who have done it.  I agree with the comment left by Ron and Alexandra Seigel .  Both markets would likely be unique, and require their own special marketing!

May 26, 2015 03:19 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance


May 26, 2015 12:23 AM