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There is also "matures" (before Boomer) and before that The Great Generation. On the other end, there is Gen Z (I believe they are 15 and less...so not really buying houses yet LOL. Millenials span a much wider ranger (generally 20 yrs), followed by boomers (15 yrs). Gen X is more "compact" generally spanning 10 yrs.
You should find this article helpful.
http://www.marketingteacher.com/the-six-living-generations-in-america/
That being said, "targeting by generation" is not that helpful. Targeting by needs, behavior, attitudes, etc is much more useful for marketers.
Oh, and I'm Gen X.
May 23, 2015 09:50 PM
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Michael Jacobs
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There is a lot of hype on this generational stuff. It really makes no sense.
May 23, 2015 09:06 PM
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Michael Jacobs
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Good morning Ginger. I wrote a blog about this topic the other day, all this different generation stuff is a bit crazy.
May 23, 2015 08:11 PM
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Michael Jacobs
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Ginger - Depending on where you get your info, I am either a very late baby boomer, or an X generation. I was born in 1965, and maybe that is why I am so confused.
May 25, 2015 02:24 PM
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The silent generation. They came before the baby boomers. They fought the world wars.
May 24, 2015 12:08 AM
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