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Haaziq - I have never marketed to the parents of my son's sports teams, and he plays multiple sports. I have also never received any solicitation from other parents over the last several years either.
Like Heather said, it is probably better to network with the other parents during normal conversations.
Johns Creek, GA
I do not work this type of market.
We don't have children
I look at this 2 ways, with 2 different answers
- If you get to know the other parents, become friends, and you mutually discover what each other does for work, and you network that way, then it's perfectly fine
- If someone gets an info sheet for kids to arrange carpools and to make communication amongst the team possible, and they use that info to send unsolicited information about their business, then in my opinion, they're a schmuck. One of my biggest pet peeves is a person that takes a non-business related event or group and makes it all about business.
No kids but network where ever we go.
I sponsor a few teams that gets my name out, at the games i do listen for those talking real estate and offer my services, hand out cards and answer lots of questions.
Let me ask a question.
If you spent $5,000 monthly for a billboard on the highway exit to your community, would that violate the imaginary line?
Of course not.
Let your marketing be just that, marketing, not an effort to OVERTLY exploit the 'team' relationship.
You will discover that marketing will ENABLE others to approach you with their real estate needs.
NOTE: do not market exclusively to the team, sponsor or supporters membership list. That would be crosssing the line.
You can sponsor a team instead. I did not do this when my son used to play but I have seen kids wear Tshirts as their team was sponsored by some businesses.
I know agents that do this and are very effective at it.
Good morning Haaziq. I do not focus on any specific group, but wouldn't exclude it either.
I have never marketed to this niche, however, if I had team kids I would most definatley market to them.
I haven't had that situation in 25 years but back then I considered it a sphere of influence and we talked real estate on the sidelines and in the bleachers at many ballgames and practices.
I know many of my friends that have kids in sports does pass their card around, and they do use him. Great networking!
If they provide their email address for your use, add them to your regular distribution.
Keep your phone calls on a personal basis until they indicate a business interest.