Lyn Sims, Real Estate Broker Retired

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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Lyn -- I still do a listing brochure including relevant information along with a property floor plan as part of an overall marketing program.    

May 18, 2015 02:45 AM
Bill Morrow
Keller Williams of Central PA - Mechanicsburg, PA
Bill Morrow, Associate Broker

Flyer Boxes are a definite no. With the internet and all but instantaneous access to 100's of sites the information is too easy for a prospect to obtain. Information and highlight sheets inside the property are always available as I think it is important that a prospective buyer has access to key features that they will not have available on our MLS and associated sites.

May 19, 2015 01:12 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

My Brokerage has full glossy feature boards available but I've not availed myself of them in more than 3 years.  The thought is that it be provided at the listing but the Buyer is already there seeing it LIVE after perusing what I had available online in a vtour with floorplan and professional photos.

May 18, 2015 04:02 AM
Roshan Quigley
Weichert Realtors - Manalapan/Marlboro, NJ - Manalapan, NJ

I have a minimum 2 page flyer left at the property with upgrades and hi-liting all the fine features in the home.  I feel this is important especially if  a buyer is looking at multiple homes in a day to remind them of all the special features of the home they have just toured.

I use a high grade glossy brochure for my high-end homes.

May 19, 2015 10:03 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

We stopped several years ago.  We push YouTube etc which takes more time, effort and funds.

May 18, 2015 02:32 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Like Michael Jacobs  I do a listing brochure with relevant information and  a property floor plan as part of an overall marketing program.   

May 24, 2015 09:14 PM
James (Jim) Lawson, DBA LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Provide an onsite list of both builder and owner upgrades if applicable. Helps to avoid confusion when buyers start making comparisons.

May 19, 2015 04:12 PM
Rose O'Reilly Sievers,CRS,SRES
Carlsbad, CA

I use a flyer with all of the information plus upgrades, local amenties, Rec. Center with pools, spas and if there is Mello Roos or not.  Most buyers want this information, especially if they have visited 8 homes or more.   It is a good way for them to make notes about the home.

May 19, 2015 11:48 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I always do a listing flyer that includes the features and benefits of the home. I find many buyers still want a takeaway.  However, I walk into many, many homes where there is NOTHING to refer to about the listing: no flyer, no disclosure.  Where's the marketing effort once you have the buyer inside the house?

May 19, 2015 11:10 AM
Laura Moore
Coldwell Banker - Granite Bay, CA
Competent ~ Caring ~ Committed

I use different items depending on the listing. High end homes get high end brochure, lower end get custom flyers.

May 19, 2015 10:02 AM
Shuchi Agrawal
Kanam Realty Group/Kanam Commercial - Flower Mound, TX
Serving Dallas / Ft. Worth

I think it's a great idea.  Have it inside the homes and always extras for open house.  MLS has a great deal of info but it's always good to highlight extra features and what distinguishes this home from the rest in the neighborhood.

May 19, 2015 07:55 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I do them, but not on my current listings as they are tenant occuppied and I show them by appointment.  Did not think it was right force tenants to have that stuff setting around house.

May 19, 2015 06:12 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Isn't customer service giving the customers the information they want? And isn't it smart to anticipate that and have the answers to their questions ready? Isn't it a bit rude to say "Go look on line" when you could easily hand them a sheet of paper that would allow them to make comparisons between houses they'd viewed? 

The digital age is great, but it's not an excuse for failing to give customers what they want. 

May 19, 2015 03:09 AM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

I do a listing flyer that I put in the brochure box by the yard sign, and I leave them in the house as well. It's just nice to have something for potential buyers to take with them. But, truthfully, our market is so hot here in the Houston area, the house often sells before I can get the listing brochures printed!

May 19, 2015 01:06 AM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

We have "flyers" for every residential listing we have.

They are available to go IN homes and be available for folks who come in the office with questions.  We never put flyers on the street for homes that are being lived in or are furnished - security risk.

We want potential buyers to have something to take with them when they leave our office.

May 19, 2015 12:40 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

I know something more valuable, how about a 1st and a 2nd showing of the home. Agents, spend more time on those that have viewed the home in person before they forget your listing even existed.

May 19, 2015 12:13 AM
Mark Watterson
Salt Lake City, UT
Utah Real Estate

I put flyers on the sign post.

May 18, 2015 11:48 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lyn Sims - it is still prevalent in our area. Buyers do ask for it for sure.

However, we do get the electronic version uploaded in our MLS, too.

May 18, 2015 03:42 PM
Sheri George
Lake Norman Realty, Inc - Mooresville, NC
Homes By Sheri George Lake Norman Realty

I do only inside the home, floor plan, upgrades etc

May 18, 2015 08:53 AM
Graig Griffin, SIOR
Utah Advisors | Windermere Commercial - Salt Lake City, UT
Commercial Real Estate - Utah and Nevada

Always a high-grade, minimum 4-page brochure, attached to documents section of MLS and syndication.  Always an oblique aerial and overhead aerial map. Only pro photography.  Digital version is thoroughly hyperlinked.  

May 18, 2015 07:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have a brochure in the home only, have discontinued the brochures outside.   I usually put many of the photos showing off the home, and if the home has many amenities and way above median price I do a Fact Sheet with upgrades by room.

May 18, 2015 06:32 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Yes, this is a great thing to have.  It not only helps for buyers but also an excellent list to give the appraiser.

May 18, 2015 05:01 AM
Evelyn M Epperson
Coldwell Banker Residential Brokerage - Johns Creek, GA
A Tradition Of [Excellence, Trust & Service]

I do not I use a brochure.  I use a flyer and add all the upgrades in the home on the back page.

May 18, 2015 04:06 AM
Cindy Davis
SD Home Source Realty - San Diego, CA

I still do a one page flyer for buyers to take away with photos and pertinent home details.

May 18, 2015 04:01 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

We do on high end listings.  Lower priced homes are selling as soon as they hit the market so no real use there.

May 18, 2015 02:46 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

We do

Dec 18, 2017 07:46 AM
Tracy Santrock
Santrock Realty Group Inc. , - Cary, NC
Raleigh - Cary Broker

For homes over $500k they get a foldover brochure.  I'm looking for something more extensive now for the  homes over $1M.

Jul 14, 2015 05:01 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

I leave flyers inside the house if it's vacant. When I show a property that's not my listing, I like to print out the MLS information. On the other hand, a luxury property for sales (usually over $1 million), I will do a brochure that can also be mailed.

May 25, 2015 05:07 AM
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

I always do brochures. Many agents around here do not and I do find it odd.

May 21, 2015 09:34 PM
Damon Botticelli
Silver State Realty & Investments - Las Vegas, NV
Realtor - Las Vegas Real Estate

I do listing brochures in a flyer box or have brochures inside the home with the focus on pictures and a written description to provide a nice visual and take home piece to keep the home fresh in the buyer's mind. 

The facts and figures sheet can be provided by the showing agent from the mls as I do whenever showing a home. 

Every listing is coordinated in advance to a specifically assigned listing sign with recorded info number, qr code, and text message code.  A recorded description is made.  A custom flyer or brochure is created with phone extention, text and qr codes to match the yard sign and all has to be linked to the dedicated website with pictures and virtual tour for the listing. no, I wouldn't consider that to be lazy.

May 21, 2015 04:27 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

I do use the Brochure type of old, still. I do include upgrades. The rest are found on our mandatory property disclosure. Pictures are my main point on the Brochure.  

May 21, 2015 08:02 AM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Great question and very interesting answers. I do flyers in a box and clients love it since so few do. Those that don't forget that not only does it help with drive by traffic and yes maybe the neighbors grab them .But it also lets your client know you go that extra mile on something pretty easy to help market with low funds

May 20, 2015 02:43 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Yes. I print out listing brochures for all my listings.

May 19, 2015 08:49 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I still provide a brochure (with a custom website URL noted that includes lots of photos and video)

May 19, 2015 02:18 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I still use one and buyers in my area like to pick them up in the homes and on the signs. You can let them know more about the property and hopefully get them to call you.

May 19, 2015 10:39 AM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

I do it but in some cases it's not necessary.  Last one I did was for a $275,000 condo so I just put a few pretty pics on the one sheet with financials and a few comments.

May 19, 2015 10:27 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I will do a flyer like that with attachment for open houses and leave them in a plastic display inside the house. It does help to keep the house in the minds of the buyers that come through

May 19, 2015 06:02 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Only in homes that were dated.   If it is recent read the flyer.

Some owners will offer a long list. Often they inform if there were permit on the enhancements. 


May 19, 2015 05:32 AM
Chris Webb
Nova Home Loans - Tucson, AZ
Tucson's Social Media Expert

Lyn Sims I would just design a simple website showing the features. Adobe has a great app for your iPad which can create single property web pages. You can take some photos and put them in a great looking website. We do it for FSBO's we work with here in Tucson. 

May 19, 2015 05:11 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

We as a company still put up flyer boxes and maintain them.

May 18, 2015 12:51 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I use an electronic sign rider outside from It pulls a complete flyer and I can add a video to it. Don't use paper when I have a choice.

May 18, 2015 09:07 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Annette:  Wrong. The MLS does not have 1/2 the info that my buyers ask & that is why I put pertinent info on the listing sheet. Dialog? The buyer wants to know the roof age? What's to talk about? Disclose what you know.

Michael:  I also use a floorplan if I have one available so buyers can do furniture arranging.

Susan:  We don't normally put floorplans in our tours here. 

Gabe:  Forgot about handing it to that special someone - the appraiser.

May 18, 2015 06:33 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Roof? Size of lot? Taxes? All things readily available on the MLS Sheet and assessible by taking a look, and data to which they are entitled in the seller disclosures.

What I do is hand them a brochure listing value adding features or attributes that distinquish this house from competing homes. If the age if the roof is THE issue, let's chat and see if we can make that issue go away. If you remove the opportunity to open a dialog, you have served the seller poorly.


May 18, 2015 05:34 AM