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Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

the best advice anyone can give you is to NOT use canned postcards from a cataglogue..... everyone else is using the same card!!!  buy publisher or a similar program and create your own....that's what I've done for decades....I have the same layout (template) for just listed, sale pending and closed another one cards..... I change the agent's name and #, the photo of home and the address....

free market analysis cards change every time I send them.... same layout....different theme... holidays or seasons....

May 07, 2015 06:54 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Barbara Todaro is the queen of mailing.  You may want to follow her. I'm sure she'd be glad to help you out. 

May 07, 2015 06:48 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Look to your vendor.

Nov 18, 2018 06:23 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Barbara nailed this one!


Nov 10, 2017 04:31 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I would say look at the resources available to get ideas then develop your own to fit your market and the neighborhoods you are mailing to. Make them stand out.

Dec 25, 2016 02:05 AM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

just reading some of the older questions and answers here at AR, looks like you got several great answers here, so I wont repeat them.

May 08, 2016 04:55 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Fredda Takacs - well, all eyes on Barbara Todaro'll be amazed how much she knows about direct mail marketing! .

May 07, 2015 02:18 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Fredda -- I saw your question and immediately thought of Barbara Todaro - glad to see she answered.  Case closed.  Question answered by the best.   

May 07, 2015 12:31 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You are just a few keystrokes away from many choices. Even folks like VistaPrint and Quantum mail can provide you a library of postcards to use.

My franchise provide a gigantic library for direct mail including postcards.

Nearly every CRM has an affiliate that makes post cards easy to create and send. If you clicked a little more you will see the USPS has an affiliate you can use.

For those off the wall opportunities I use a program call Create-A-Card.  You will discover, it is less expensive to use the services than to print your own card.

Now, there is much more to an effective direct mail program than getting the address and a card. I trust you have invested in the training required to create compelling copy, an urgent CTA and getting past the RSA. It is in those things that magic happens. I have experienced unbelievable response rates from micro mailing which resulted in more leads than I ever experienced in the thousand of addresses plan.

May 07, 2015 08:22 AM