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We build YouTubes for all our listings. We walk the buyers in from the front door to the backyard landscape and even surrounding parks etc. It's paid off in many closings.
Sandy Padula & Norm Pa...
John McCormack, CRS
A home video should show the best features of a home. Don't hold back information that could be important for home buyers. Consumers do not want to be teased.
Sandy Padula & Norm Pa...
Raymond E. Camp
If it is a great home just enough to get the to want to look at it.
If it needs work and priced accordingly would be ok as well; if overpriced it will only aggravate a buyer.
just the eye catching shots.... the eye buys.... don't show it all...show enough for them to have interest enough to see the rest....
Good morning Doug. I would always recommend just enough to get the attention of anyone that views the video. That has always worked best for me on homes that we flip.
All the home is a good idea.
I lean toward Door #2. How's drone flying going?
It should show enough to intrigue a buyer to want to look in person.
In larger homes it would be hard to show everything and the video would be too long. I small homes you need to make it interesting and save a surprise or two.
We like to show as much of the property as possible but fairly fast.
You'll loose viewers if the video is to long. It may be a good idea to have both a short and long version.
My favorites are like a walking tour of the property. Definitely not a teaser!
Just make sure it is not too long where you lose the viewer.
To each their own. Many times buyers feel TRICKED by agents photos and or videos. I can see why the agents do it, to get the traffic. I choose to post pictures that give a true representation of the property, the "good" and the "bad". That way, people that come to see it have a realistic idea of what to expect and are still truely interested.
You should have three video versions of the home.
#1. the 45 second Chamber of Commerse sizzler that get twitted, embedded and chunked into your email and syndicated sites.
#2. the 90 home tour showing the homes ASSETS for your MLS and other professional distribution channels that agents will see.
#3. the comprehensive tour AFTER a buyer has raised their hand.
You are about to enter into the "UNSELLING" zone if you believe those who say don't hold anything back. Remember the businesss you are in.
The more you give aweay, the less valuable you become. Secondly, if your stuff is syndicated, you should be aware. all those images now BELONG to Zillow. And a fsbo inspired citizen CAN AND WILL use your images and description to sell their house a few months or years down the road.....WITHOUT YOUR CONSENT to use your images.
Isn't that funny, we get all ruffed up if another agent uses or image but freely give them to zillow, so they can bring about their real intent. You really need to start paying attention to what is happening with the IP you create.
The vid should be informative. A teaser may end up wasting their time and ultimately yours when they begin calling you for showings. Still, you might pick up a buyer, but more often than not, you may well alienate them when the prospect discovers the home is much less than anticipated.