We only mail out birthday and home anniversary cards.  So cost is low.  We do mail out around 600 Christmas cards with calendars which is quiet expensive.

It varies...minimally we do 3 different newsletter versions via snail mail...that is supplemented with post cards and other mailings...that varies...minimally $500/month....and the return...fabh\ulous....95% of our business comes from these networks !

About 10 EDA micro-mailings a month for a cost of about $147,90 for Feb 2015.

Incredibly effective (if I told you you would not believe)  for the purpose intended. (IP capture)

Direct mail marketing is very effective if you are consistent with it. People will throw away your mailers, because they don't have a need for your sevices, but if you are consitently mailing to a farm area when they need a REALTOR® if they have seen your name enough they will remember. Try to time your mailing so it doesn't get delivered on junk mail Wednesday. When I first started mailing I mailed to 500 homes. First mailing, no response. Second mailing, no response. Third mailing, 5 calls, 3 appointments and 2 listings. ROI...awesome

We used to spend about 3 weeks on it, but now with our assistant, we hardly spend any time.

I send out "just listed" in only a few select higher end subdivisions I work and send out "just sold".   I spent about $100 a month on average.  That I know of, no one to date has ever contacted me from a mailer.  I see it more as a collective effort in marketing.  They see my name on a couple of signs, a blog post here, a just sold listing there, a listing on Trulia there, a review on Zillow.com, a directional sign = it starts to add up.   Far as a ROI, it is not good but every market is different. I watch my wife and many friends toss mailers when they get them, just solds, etc and not even read them.

Hope that helps.

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A lot! ROI is usually 10:1.