Kristin - I've tried post card campaigns and always had a poor response, so I switched to letters that I compose myself. I always hand address the envelopes. This method is time consuming, but the response is much better.

None for us. We work by referrals.

Expired, FSBO and specific area direct mail at times.

Kristin, post cards have worked very well for us.  We like SENDSATIONS !

It is a payback scheme. Those farm heavily get the results. The casual ones (10 times or less a year) receive may be 0.1-0.5% call back, may be  .03% listing presentation opportunity. In Northern CA there is a realtor every 10 households. It works out to be around 3300 fliers per year for an apppointment.  Don't like that try shopping cart advertisement.

I farm my SOI mostly and pick a entry level subdivision, a move up and a luxury neighborhood.

I don't.  But I need to start doing it and I will watch this question for the answers of others.

Most people don't like door knockers, and many HOA's retrict solictors. Post cards work, but mailings have to be consistent.

not much, generally just around open houses.

The special neighborhood letters work the best.

Got one listing from farming.  

I use cooking receipe so the cook of the house keeps post cards. The staying power helps.  It also has to do with when the owners want to sell.  If you send infrequently it does not get the attention of home owners.  You also has to know the neighborhood. People want neighborhood specialists these days.

Sam Shueh

San Jose, CA